Available to hire
I’m a creative and analytical performance growth marketer with 10+ years of experience in digital marketing, focusing on paid media, content generation and data-driven optimization.
I partner with brands and agencies to craft digital strategies, build AI-driven campaigns, and deliver measurable ROI through cross-channel campaigns and compelling copy.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Afrikaans
Advanced
Work Experience
Founder and Digital Marketing Director at Colab-Digital
August 31, 2022 - October 22, 2025Founded Colab-Digital and directed growth marketing initiatives for 8+ clients. Collaborated with Creative and Media Directors to implement growth strategies, managed timelines and budgets, and produced monthly performance reports. Implemented onboarding processes and internal structures, stayed current with industry practices, and maintained Google Ads certifications while leading a team of paid media specialists and coordinating with content teams.
Paid Media Specialist & Digital Consultant at Colab-Digital
October 1, 2022 - PresentOnboarded digital clients in partnership with digital agencies; elicited requirements and set up targeted paid media campaigns across Google Ads, Meta, and LinkedIn. Direct client communication to align on strategy and optimization; liaised with creative teams; initiated Shopping campaigns, tracked performance, and conducted A/B testing. Produced monthly paid media reports with insights and recommendations.
Digital Marketing Manager at Dreamsmiths Creative
August 31, 2014 - October 22, 2025Managed SEM/SEO campaigns, PPC builds, budget projections, and optimization across multiple accounts; copywriting for emails and landing pages; social media management; online strategy; analytics reporting; lead generation; content development; interpretation of PPC/SEO reports for clients; ROI optimization of digital spend.
Communications Officer at Masthead
July 31, 2015 - October 22, 2025Internal and external communications; project management for website launch; assist in sourcing events management platform; website content updates; SEO keyword research; manage marketing invoices and media exposure; coordinate with journalists and PR agencies; oversee multiple projects across departments; develop training materials and standardize processes.
Social and Paid Media Specialist at Digital Freelancer
December 31, 2018 - October 22, 2025Cross-channel content strategy and creation (Facebook, Instagram, Twitter, LinkedIn); social paid media growth and engagement campaigns; community management; analytics and reporting; strategic insights; paid search campaigns and optimizations; lead generation; audits; asset production oversight; client relationship management.
Paid Media Manager at Storage Property (REIT)
October 1, 2022 - October 22, 2025Managed paid media programs and digital campaigns, measured and analyzed performance, and optimized ROI across campaigns and budgets; coordinated with real estate and property management marketing teams.
Paid Media Specialist at Colab-Digital
October 1, 2022 - PresentContinued engagement as a paid media specialist and digital consultant, onboarded new clients, and delivered strategic paid media guidance and optimization.
Founder and Digital Marketing Director at Colab-Digital
August 31, 2022 - October 22, 2025Founded Colab-Digital and led growth-focused digital marketing initiatives, collaborating with Creative and Media Directors to implement growth and promotional strategies for 8+ client accounts.
Paid media specialist and digital consultant at Colab-Digital
October 1, 2022 - PresentOnboarded digital clients in partnership with agencies, set up targeted paid media strategies across Google Ads, Meta, and LinkedIn; managed client communications, deadlines, budgets and collaboration with creatives; initiated shopping campaigns and conducted A/B testing.
Digital Marketing Manager at Storage Property (REIT)
October 31, 2022 - October 22, 2025Managed digital marketing programs, including paid media and online strategy; built campaigns, analysed ROI and led reporting; oversaw onboarding and performance optimization.
Digital Marketing Manager at Dreamsmiths Creative
August 31, 2014 - October 22, 2025Oversaw search engine marketing (SEO & PPC), paid search campaigns, copywriting for emails and landing pages, social media management, and analytics reporting to drive ROI from digital spend.
Communications Officer at Masthead
July 31, 2015 - October 22, 2025Led internal and external communications; launched a new website; managed event platform sourcing, SEO keyword research, PR coordination, invoicing, and media exposure management.
Social and Paid Media Specialist, Digital Freelancer at Self-employed / Freelance
December 31, 2018 - October 22, 2025Cross-channel content strategy and creation; social paid media growth and engagement campaigns; community management; PPC proposals and optimization; client relationship management; reporting and asset production lifecycle management.
Paid Media Specialist and Digital Consultant at Colab-Digital
October 1, 2022 - PresentOnboard digital clients in partnership with agencies (e.g., Metis Marketing, Volume99, Avolve Communications, Boost Marketing); set up targeted paid media campaigns across Google Ads, Meta, and LinkedIn; direct client communication to align strategy; coordinate with creative teams; implement Shopping campaigns by connecting product catalogs, tracking, and A/B testing; generate monthly analytics reports and provide insights.
Founder and Digital Marketing Director at Colab-Digital
August 31, 2022 - October 22, 2025Founded Colab-Digital and led growth and promotional strategies; oversaw social and paid media campaigns, managing deadlines and budgets for 8+ clients; contributed to onboarding processes and internal project management; maintained cutting-edge industry practices and Google Ads certifications; led cross-functional teams including content, design, and social media management.
Paid Media Manager at Storage Property (REIT)
October 31, 2022 - October 22, 2025Managed paid media across channels; built campaigns and budgets, projected spend, and optimized for ROI; collaborated with internal teams to drive performance.
Digital Marketing Manager at Dreamsmiths Creative
August 31, 2014 - October 22, 2025Led SEO & PPC campaigns, paid search builds, copywriting for emails and landing pages; social media management; online strategy; produced analytics reports; led lead generation and content development; interpreted PPC & SEO reports to drive ROI.
Communications Officer at Masthead
July 31, 2015 - October 22, 2025Internal and external communications; project management for the launch of a new website; assisted in sourcing events management platform; website content management and updates; conducted SEO keyword research; ensured invoicing and media exposure coordination; managed multiple cross-department projects.
Social and Paid Media Specialist at Digital Freelancer
December 31, 2018 - October 22, 2025Cross-channel content strategy and creation (Facebook, Instagram, Twitter, LinkedIn); social paid media growth and engagement campaigns; community management; analytics and reporting; client relationship management; lead generation and audits; monthly reporting; oversee production of marketing assets.
AI Paid Media, Content Generator & Prompt Engineer at Colab-Digital
October 1, 2022 - PresentInitiate brand discovery with clients to identify key messages and define ideal audiences for advertising. Devise digital strategy and AI-driven paid media campaigns across Google Ads, Google Shopping, Meta, and LinkedIn; set up conversion tracking with GA4 and GTM; generate AI-driven ad copy and imagery; provide insights on website UX and customer journeys; collaborate with SEO and web development teams; continuously learn via online AI courses; track trends to identify new placements and platforms; partner with brands and agencies as an outsourced paid media partner.
Paid Media Manager at STORAGE PROPERTY (REIT)
August 1, 2021 - October 1, 2022Collaborated with Head of SEO and Head of Digital to develop SEM strategy for Digital 1st clients; contributed to growth by acquiring new customers across UK and Europe; managed a team of 3; implemented campaign structures, audience targeting, bidding strategies, and creative frameworks; monitored spend, ROAS, CPA, CTR, CVR and other metrics; produced insightful client reports; built advanced audience segments; improved onboarding processes; maintained Google Ads & META certifications; generated ad copy and visuals; collaborated with content team on campaign optimization.
Founder and Digital Marketing Director at Colab-Digital
January 1, 2019 - August 31, 2022Established a paid media and content generation brand; collaborated with Creative and Media Director to implement growth and promotional strategies; ensured campaign success through deadlines and budgets for 8+ clients; led client relationships and lead generation; conducted audits, landing page optimization, audience refinement and creative output; produced monthly performance reports; managed all clients' paid media budgets; oversaw production of marketing assets and sourced partners to enhance offerings (SEO, email marketing, design and development).
Social and Paid Media Specialist, Digital Freelancer at Self-employed
July 1, 2015 - December 31, 2018Cross-channel content strategy and creation (Facebook, Instagram, Twitter, LinkedIn); social paid media growth and engagement campaigns; community management; analytics and reporting; strategic insight development to improve sentiment; PPC and display campaign proposals, builds and optimizations; keyword generation and expansions; contributed to 15-20% revenue growth for clients year over year.
Communications Officer at Masthead
September 1, 2014 - July 31, 2015Internal and external communications; project management for website launch; SEO keyword research; marketing invoicing; sourcing guest speaking opportunities; managing media exposure; developing training materials; process systemization and cross-department collaboration.
Digital Marketing Manager at Dreamsmiths Creative
February 1, 2013 - August 31, 2014SEO & PPC; paid search campaign builds and budget spend projections; keyword research and optimization for lead generation; copywriting for emails and landing pages; social media content management; overall online strategy; analysis and reporting to drive ROI.
Education
National Diploma in PR Management and Communications at Cape Peninsula University of Technology
January 1, 2002 - December 31, 2005Copywriting for a Digital World at AAA School of Advertising
June 1, 2013 - September 30, 2013Matric Exemption Certificate at Edgemead High School, Cape Town
January 1, 1999 - December 31, 2000Applied Neuromarketing – Certificate of Achievement at CXL Institute
August 1, 2020 - October 22, 2025Business Systems Analysis Certification at UCT Get Smarter
April 1, 2023 - October 22, 2025National Diploma in PR Management and Communications at Cape Peninsula University of Technology, Cape Town
January 1, 2002 - December 31, 2005Copywriting for a Digital World at AAA School of Advertising, Cape Town
June 1, 2013 - September 1, 2013Matric Exemption Certificate at Edgemead High School, Cape Town
January 1, 1999 - December 31, 2000Business Systems Analysis Certification at UCT Get Smarter
April 1, 2023 - October 22, 2025Applied Neuromarketing – Certificate of Achievement at CXL Institute
August 1, 2020 - October 22, 2025National Diploma in PR Management and Communications at Cape Peninsula University of Technology
January 1, 2002 - December 31, 2005Copywriting for a Digital World at AAA School of Advertising
June 1, 2013 - September 1, 2013Certificate, Artificial Intelligence at University of Virginia Darden School of Business, Online
November 1, 2025 - November 1, 2025Certificate, Artificial Intelligence at University of Virginia Darden School of Business, Online
November 1, 2025 - November 1, 2025Certificate, Canva Design Essentials at Skillshare, Online
November 1, 2025 - November 1, 2025Certificate, AI-Powered Performance Ads Certification at Google Skillshop, Online
June 1, 2025 - June 1, 2025Certificate, Google Ads Search Certification at Google Skillshop, Online
May 1, 2025 - May 1, 2025Associate of Arts, Business Systems Analysis at University of Cape Town Get Smarter, Online
April 1, 2023 - April 1, 2023Certificate, Applied Neuromarketing at CXL Institute, Online
August 1, 2020 - August 1, 2020Copywriting For A Digital World Certification at AAA School of Advertising, Cape Town
October 1, 2013 - October 1, 2013National Diploma (3 Years), PR Management and Communications at Cape Peninsula University of Technology, Cape Town
January 11, 2030 - December 1, 2005High School Diploma at Edgemead High School, Cape Town
January 11, 2030 - December 1, 2000Qualifications
Google AI Powered Performance Ads Certification
January 1, 2025 - December 31, 2026Google Ads Search Certification
January 1, 2025 - December 31, 2026AI Powered Shopping Ads Certification
January 1, 2025 - December 31, 2026Business Systems Analysis Certification
April 1, 2023 - October 22, 2025Applied Neuromarketing – Certificate of Achievement
August 1, 2020 - October 22, 2025Google AI Powered Performance Ads Certification
January 1, 2025 - December 31, 2026Google Ads Search Certification
January 1, 2025 - December 31, 2026AI Powered Shopping Ads Certification
January 1, 2025 - December 31, 2026Applied Neuromarketing – Certificate of Achievement
August 1, 2020 - October 22, 2025Business Systems Analysis Certification
April 1, 2023 - October 22, 2025Google AI Powered Performance Ads Certification
January 1, 2025 - December 31, 2026Google Ads Search Certification
January 1, 2025 - December 31, 2026AI Powered Shopping Ads Certification
January 1, 2025 - December 31, 2026Content Marketing Using Generative AI
November 1, 2025 - November 1, 2025Advertising in the Age of Generative AI
November 1, 2025 - November 1, 2025Canva Design Essentials
November 1, 2025 - November 1, 2025AI-Powered Performance Ads Certification
June 1, 2025 - June 1, 2025Google Ads Search Certification
May 1, 2025 - May 1, 2025Applied Neuromarketing
August 1, 2020 - August 1, 2020Copywriting For A Digital World Certification
October 1, 2013 - October 1, 2013National Diploma (3 Years), PR Management and Communications
January 11, 2030 - December 1, 2005High School Diploma
January 11, 2030 - December 1, 2000Industry Experience
Education, Media & Entertainment, Software & Internet, Professional Services, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Growth Marketer
We have the best growth marketer experts on Twine. Hire a growth marketer in Cape Town today.