Available to hire
I am a dynamic and results-driven Marketing Specialist with over 8 years of experience leading high-impact campaigns for renowned global brands such as Toyota, Mang Inasal, and Fonterra Brand. I have a deep expertise in content strategy, social media marketing, and brand management, which has enabled me to consistently deliver effective and award-nominated campaigns.
I am passionate about innovation, analytics, and meticulous execution, which has helped me significantly boost sales and client trust. I also enjoy collaborating with talented teams and managing integrated marketing campaigns across social media, paid ads, influencer partnerships, and more.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Account Manager at Dentsu Creative Philippines Inc.
June 1, 2021 - PresentLed campaign strategy and development for brands like Mang Inasal, Anmum, Anchor, TikTok Shop, Toyota, and Lexus. Managed integrated marketing campaigns including social media, paid ads, influencer partnerships, and ATL coordination. Boosted Mang Inasal sales by 20% year-on-year in 2024, making it the fastest growing QSR brand in the Philippines. Shortlisted at PANAta Awards 2023 for the Anmum BabE - Shower Campaign. Strengthened client trust through consistent reporting, proactive recommendations, and successful campaign execution.
Assistant Brand Manager at AboutFace Cosmetics, Pick and Wink Cosmetics Inc.
March 31, 2021 - August 25, 2025Reported directly to the CEO and spearheaded all marketing efforts for the brand. Revamped digital presence and managed social channels and e-commerce platforms including Lazada, Shopee, and BeautyMNL. Increased sales through Facebook and Instagram ads and user-generated content. Launched partnerships with influencers and improved brand identity and recall.
Social Media Manager (Part-time) at Teascapes Milk Tea and Coffee Bar
May 31, 2021 - August 25, 2025Developed monthly content calendars and ran Facebook and Instagram ads. Built audience engagement through community management and analytics-based strategy.
Digital Account Executive at Jump Digital Asia Inc.
February 29, 2020 - August 25, 2025Managed key accounts including Swift Mighty Meaty, Marco Polo Ortigas, Kohler, and Unilab. Executed paid and influencer campaigns leading to brand engagement and contract extensions. Drove measurable sales growth for Marco Polo and IntegrAid Supplements.
Media Relations Associate at Ardent Communications Inc.
April 30, 2019 - August 25, 2025Led media coverage for Suzuki and Hino product launches, contributing to increased brand awareness and sales. Managed press releases, test drives, and CSR campaigns including Caltex Fuel Your School which won Gold and Silver Anvil Awards.
Advertising Intern at Seven A.D
May 31, 2015 - August 25, 2025Immersed in the creative production of ad campaigns including the 'Roller Coaster' Jack n’ Jill TV commercial.
Account Manager at Dentsu Creative Philippines Inc.
June 1, 2021 - PresentLed campaign strategy and development for brands like Toyota, Mang Inasal, Anmum, Anchor, TikTok Shop, Uratex, and Lexus. Managed integrated marketing campaigns including social media, paid ads, influencer partnerships, and above-the-line coordination. Boosted Mang Inasal sales by 20% year-over-year in 2024, making it the fastest growing QSR brand in the Philippines. Shortlisted at PANAta Awards 2023 for the Anmum BabE-Shower Campaign (Single Medium - Digital). Strengthened client trust through consistent reporting, proactive recommendations, and successful campaign execution.
Assistant Brand Manager at AboutFace Cosmetics, Pick and Wink Cosmetics Inc.
March 1, 2021 - August 25, 2025Reported directly to the CEO and spearheaded all marketing efforts for the brand. Revamped digital presence and managed social channels and e-commerce platforms including Lazada, Shopee, and BeautyMNL. Increased sales through Facebook/Instagram ads and user-generated content. Launched partnerships with influencers and improved brand identity and recall.
Social Media Manager (Part-time) at Teascapes Milk Tea and Coffee Bar
May 1, 2021 - August 25, 2025Developed monthly content calendars and ran Facebook and Instagram ads. Built audience engagement through community management and analytics-based strategy.
Digital Account Executive at Jump Digital Asia Inc.
February 1, 2020 - August 25, 2025Managed key accounts including Swift Mighty Meaty, Marco Polo Ortigas, Kohler, and Unilab. Executed paid and influencer campaigns leading to improved brand engagement and contract extensions. Drove measurable sales growth for Marco Polo and IntegrAid Supplements.
Media Relations Associate at Ardent Communications Inc.
April 1, 2019 - August 25, 2025Led media coverage for Suzuki and Hino product launches, contributing to increased brand awareness and sales. Managed press releases, test drives, and CSR campaigns such as Caltex Fuel Your School which won Gold and Silver Anvil awards.
Advertising Intern at Seven A.D
May 1, 2015 - August 25, 2025Immersed in creative production of advertising campaigns including the 'Roller Coaster' Jack n’ Jill TVC.
Education
Bachelor in Advertising and Public Relations at Polytechnic University of the Philippines
January 11, 2030 - January 1, 2016Bachelor in Advertising and Public Relations at Polytechnic University of the Philippines
January 1, 2012 - January 1, 2016Qualifications
Civil Service Examination – Professional Passer
March 1, 2018 - August 25, 2025Civil Service Examination – Professional Passer
March 1, 2018 - August 25, 2025Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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