Lifa Mthembu

Available to hire

I'm Lifa Mthembu, a creative and detail-oriented multimedia designer with 4+ years of experience in content creation, video editing, and digital marketing.

About

I’m Lifa Mthembu, a creative and detail-oriented multimedia designer with 4+ years of experience in content creation, video editing, and digital marketing. I have a proven track record of managing social media platforms, creating engaging content, and fostering online communities.

I am passionate about leveraging social media to connect with audiences and deliver impactful results. I enjoy collaborating with cross-functional teams to produce visually compelling campaigns that align with brand values and business goals.

  • 4 years' experience
  • Joined April 2025

Industry experience

  • Consumer Goods
  • Manufacturing
  • Media & Entertainment
  • Real Estate & Construction
  • Retail
  • Travel & Hospitality
  • Transportation & Logistics
  • Software & Internet
  • Professional Services

Work experience· 4 roles

Video Editor & Motion Designer · Atomic DigitalJul 2023 – Nov 2025 · 2 yrs 5 mos

- Content Creation: Edited and produced visually compelling videos for social media platforms (Facebook, Instagram, TikTok) and billboards, ensuring alignment with branding guides and messaging. -Social Media Management: Collaborated with brands like Bravo Brands, Finish, Beko, Nutribullet, to create engaging content that resonated with target audiences.Resulting in more user engagement, and 20% more page followers. -Customer Engagement: Worked closely with clients to understand their vision, incorporated feedback, and ensured consistency in visual representation across all marketing channels. -Graphic Design & Motion Graphics: Designed captivating motion graphics and animations to enhance brand visibility and campaign impact. Using adobe suite products for design,video editing, motion graphics and photo editing. -Analytics & Reporting: Monitored content performance using google analysis, Meta reports and Tik Tok reports and provided insights to optimise future campaigns. Which leads to a more accurate ROI.

Video Editor & Motion Designer · Atomic DigitalJun 2023 – Nov 2025 · 2 yrs 6 mos

Edited and produced visually compelling videos for social media platforms (Facebook, Instagram, TikTok) and billboards, ensuring alignment with brand aesthetics and messaging. Managed social media content, collaborating with brands (Bravo Brands, Finish, BeKo, NutriBullet) to create engaging campaigns. Worked closely with clients to understand vision, integrated feedback, and maintained consistency across marketing channels. Designed captivating motion graphics and animations to enhance brand visibility and campaign impact. Monitored content performance and provided insights to optimize future campaigns.

Video Grapher & Live Stream Production Manager · Okuhle Kodwa ProductionsJan 2023 – Jan 2023 · 1 mo

Captured and edited high-quality video content for live events, social media platforms, and marketing campaigns. Managed live-streaming events, ensuring real-time interaction with audiences and maintaining a professional online presence. Developed video concepts, scripts, and distribution strategies to maximize engagement and reach. Operated cameras, ensured proper lighting, and managed live-streaming equipment for seamless broadcasts. Responded to client feedback and ensured all deliverables met expectations.

Videographer & Live Stream Production Manager · Okuhle Kodwa ProductionsJan 2021 – Jan 2023 · 2 yrs 1 mo

Education· 8

Diploma in Video Technology · Durban University of Technology2019 – 2022
Advanced Diploma in Motion Picture Production · Tshwane University of Technology2023 – 2024
B-Tech National Diploma in Motion Picture Production · Tshwane University of Technology2030 – 2024
National Diploma in Video Technology · Durban University of Technology2030 – 2022

Certifications and awards

Advance Diploma in Motion Picture Production2023 – 2024
Diploma in Video Technology2019 – 2022

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