Baoshi Huzhuang | Brand Book Design for Zisha Craftsmanship

A brand book design project for Baoshi Huzhuang, a Chinese zisha teapot brand rooted in craftsmanship, material culture, and family heritage.

The book translates the warmth of zisha objects, the rhythm of handmade craftsmanship, and the brand’s generational memory into a readable and tactile visual narrative. Through photography, archival images, text, layout, and restrained visual pacing, the project presents the brand not only as a product maker, but also as a carrier of craft, time, and cultural memory.

The cover design uses the silhouette of a teapot as the main visual element, paired with deep textures and warm brown tones to convey a grounded, calm, and crafted atmosphere. The inner pages continue a sense of quiet space and Eastern book aesthetics, connecting teapot-making techniques, object series, artisan stories, and brand heritage into a cohesive publication system.

This project strengthened my experience in brand book design, editorial design, publication layout, visual storytelling, and culturally driven brand communication.