Hi, I’m Loïc Ligot, a Belgium-based brand designer and creative director with a passion for brand identity, strategy and cross-media campaigns. I earned a Master’s Degree in Advertising & Commercial Communication from IHECS (Graduated with Distinction) and a Bachelor’s Degree in Applied Communication, also from IHECS. I’ve co-founded Projet Vibration, led a 360° campaign for Maredsous as part of my Master’s Thesis, and recently completed a Brand Management internship at Fugu Brewing Co., where I helped sustain business continuity and growth after a leadership change. I thrive in fast-paced, collaborative environments and enjoy turning bold creative ideas into measurable results. My strengths span brand strategy, art direction, content creation, social media engagement, product development, and stakeholder relations, with hands-on experience in campaign execution, media planning, and analytics-driven optimization.

Loïc Ligot

Hi, I’m Loïc Ligot, a Belgium-based brand designer and creative director with a passion for brand identity, strategy and cross-media campaigns. I earned a Master’s Degree in Advertising & Commercial Communication from IHECS (Graduated with Distinction) and a Bachelor’s Degree in Applied Communication, also from IHECS. I’ve co-founded Projet Vibration, led a 360° campaign for Maredsous as part of my Master’s Thesis, and recently completed a Brand Management internship at Fugu Brewing Co., where I helped sustain business continuity and growth after a leadership change. I thrive in fast-paced, collaborative environments and enjoy turning bold creative ideas into measurable results. My strengths span brand strategy, art direction, content creation, social media engagement, product development, and stakeholder relations, with hands-on experience in campaign execution, media planning, and analytics-driven optimization.

Available to hire

Hi, I’m Loïc Ligot, a Belgium-based brand designer and creative director with a passion for brand identity, strategy and cross-media campaigns. I earned a Master’s Degree in Advertising & Commercial Communication from IHECS (Graduated with Distinction) and a Bachelor’s Degree in Applied Communication, also from IHECS. I’ve co-founded Projet Vibration, led a 360° campaign for Maredsous as part of my Master’s Thesis, and recently completed a Brand Management internship at Fugu Brewing Co., where I helped sustain business continuity and growth after a leadership change.

I thrive in fast-paced, collaborative environments and enjoy turning bold creative ideas into measurable results. My strengths span brand strategy, art direction, content creation, social media engagement, product development, and stakeholder relations, with hands-on experience in campaign execution, media planning, and analytics-driven optimization.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Intermediate
German
Intermediate

Work Experience

Brand Management Intern at Fugu Brewing Co.
February 1, 2025 - April 30, 2025
Stepped up to manage daily operations and brand strategy following the departure of the Brand Manager, ensuring business continuity and growth. Responsibilities included Social Media Management, TikTok Strategy, Product Launch, Merchandising Development, and Stakeholder Relations.
Co-Founder, Brand Manager & Art Director at Projet Vibration
January 1, 2025 - Present
Co-founded a merchandising agency and spearheaded the «Vibe» pilot collection: 6 unique street-wear pieces inspired by techno culture. Responsibilities covered Brand Management & Strategy, Art Direction & Content Creation, Operational Management, and Product Development.
360° Campaign Lead (Thesis Project) at Maredsous©
January 1, 2024 - December 31, 2025
Developed a comprehensive 360° communication campaign as part of Master’s Thesis, delivering creative solutions based on a professional client brief. Responsibilities included 360° Campaign Execution, Team Collaboration, Creative Strategy/Concept, Ecosystem Analysis, Media Planning, Budgeting, and KPI tracking.

Education

Bachelor’s Degree in Applied Communication at IHECS
January 11, 2030 - January 1, 2023
Master’s Degree in Advertising & Commercial Communication at IHECS
January 11, 2030 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Education