Hi, I’m Leila Haratian, a Visual & Motion Designer based in Atlanta. I craft brand-driven visual stories across on-air and digital platforms, blending thoughtful design with motion to communicate clearly and beautifully. I enjoy collaborating with cross-functional teams to translate creative concepts into polished visuals that meet brand standards and client objectives.\n\nWith 10+ years of experience, I lead high-priority projects from concept to delivery, mentor colleagues, and continually refine processes to ensure consistent quality across all visual work.
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This demo reel is a curated selection of motion design, animation, and visual storytelling work across branding, product, data, and editorial projects. It highlights a range of styles including 2D and 3D animation, cinematic motion, typography driven sequences, and data inspired visuals.
The reel focuses on clarity, rhythm, and narrative flow, showing how motion can be used to support ideas, explain concepts, and enhance visual communication rather than simply decorate it.
The work includes examples from brand, product, technology, and storytelling projects, reflecting a balance between creative expression and purposeful design.
I created a product animation for Veggie Wash, a natural fruit and vegetable cleaner. The project included concept development, storyboard creation, mood board and style frames, and client-approved previews. The animation was built in Cinema 4D with a seamless single-take flow, supported by hand-drawn white line details that guided the story from beginning to end.
Video overview
Subia is an AI-powered platform designed to automate and streamline business operations. This explainer video introduces how Subia connects customer interactions, data, and workflows into one intelligent system.
The video uses clean motion design, clear visual storytelling, and a modern color palette to communicate complex automation concepts in a simple and accessible way. It’s built to help businesses quickly understand how AI-driven automation can improve efficiency and customer experience.
Video overview
NFT Flux is a short motion graphics piece exploring the projected growth and evolution of the NFT market and digital asset economy. The project combines 3D design, cinematic lighting, and modern typography to visualize how blockchain based technologies may shape the future of ownership, value, and digital interaction.
The piece was designed as a visual explainer rather than a promotional video, focusing on clarity, structure, and narrative flow. Complex concepts such as market growth, decentralization, and digital ownership were translated into simple visual metaphors, smooth transitions, and data inspired motion patterns that make the subject more accessible and engaging.
The goal of the project was to present an informative, visually refined look at how NFTs and blockchain ecosystems may impact the digital economy in the coming years, using motion as a storytelling tool rather than decoration.
Video overview
A real time, weather triggered interactive advertising experience created for The Weather Company and IBM Watson. The project used live weather and environmental data to dynamically change content, visuals, and messaging based on the user’s local conditions.
Below is a short video overview showing how the experience adapts in real time to different weather scenarios and user contexts.
The experience was designed as a data driven storytelling system rather than a static ad. Different weather scenarios such as rain, heat, cold, or clear skies activated different visual states, animations, copy variations, and calls to action. This allowed each user to receive a version of the ad that felt relevant, timely, and contextual to their environment.
The project was built and adapted across mobile platforms including iOS and Android, with tailored creative versions for multiple campaign sponsors. This required close collaboration between design, motion, data, and engineering teams to ensure visual consistency, performance, and narrative clarity across devices and conditions.
My role focused on concept development, visual system design, motion language, storyboarding, and animation. I worked on defining how data translated into visual behavior, how transitions communicated change, and how the overall experience remained clear, intuitive, and engaging even as content updated in real time.
The result was an interactive, responsive advertising format that combined design, motion, and data into a cohesive storytelling tool that enhanced relevance, engagement, and brand connection while respecting user context and experience.
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