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Dynamic Digital Marketing Manager with over 10 years of experience in leading successful multi-channel campaigns and optimizing digital strategies. Skilled in managing budgets for maximum ROAS, conducting A/B testing, tailoring customer journeys, and designing and implementing analytical strategy that inform commercial and product decisions. Proven track record of enhancing organic search rankings and improving user engagement through data-driven insights. Expertise in digital analytics and advertising platforms. Ready to bring innovative marketing solutions to elevate brand performance. I had a career break when I left GSK due to a family member loss and currently, I have been taking online courses on new technologies and renewing my certifications.…Dynamic Digital Marketing Manager with over 10 years of experience in leading successful multi-channel campaigns and optimizing digital strategies. Skilled in managing budgets for maximum ROAS, conducting A/B testing, tailoring customer journeys, and designing and implementing analytical strategy that inform commercial and product decisions. Proven track record of enhancing organic search rankings and improving user engagement through data-driven insights. Expertise in digital analytics and advertising platforms. Ready to bring innovative marketing solutions to elevate brand performance. I had a career break when I left GSK due to a family member loss and currently, I have been taking online courses on new technologies and renewing my certifications.

Lilia Santos

Graphic Designer, Digital Marketer, Marketing Analyst

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Dynamic Digital Marketing Manager with over 10 years of experience in leading successful multi-channel campaigns and optimizing digital strategies. Skilled in managing budgets for maximum ROAS, conducting A/B testing, tailoring customer journeys, and designing and implementing analytical strategy that inform commercial and product decisions. Proven track record of enhancing organic search rankings and improving user engagement through data-driven insights. Expertise in digital analytics and advertising platforms. Ready to bring innovative marketing solutions to elevate brand performance. I had a career break when I left GSK due to a family member loss and currently, I have been taking online courses on new technologies and renewing my certifications.…Dynamic Digital Marketing Manager with over 10 years of experience in leading successful multi-channel campaigns and optimizing digital strategies. Skilled in managing budgets for maximum ROAS, conducting A/B testing, tailoring customer journeys, and designing and implementing analytical strategy that inform commercial and product decisions. Proven track record of enhancing organic search rankings and improving user engagement through data-driven insights. Expertise in digital analytics and advertising platforms. Ready to bring innovative marketing solutions to elevate brand performance. I had a career break when I left GSK due to a family member loss and currently, I have been taking online courses on new technologies and renewing my certifications.

Available to hire

Dynamic Digital Marketing Manager with over 10 years of experience in
leading successful multi-channel campaigns and optimizing digital strategies. Skilled in
managing budgets for maximum ROAS, conducting A/B testing, tailoring customer
journeys, and designing and implementing analytical strategy that inform commercial
and product decisions. Proven track record of enhancing organic search rankings and
improving user engagement through data-driven insights. Expertise in digital analytics
and advertising platforms. Ready to bring innovative marketing solutions to elevate
brand performance.
I had a career break when I left GSK due to a family member loss and currently, I have
been taking online courses on new technologies and renewing my certifications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at GSK Canada

April 1, 2021 - August 1, 2024

Collaborated with product and brand managers for end-to-end execution of digital marketing initiatives, including strategy, planning, budget allocation, and establishing KPIs to monitor performance and optimize. Owned dashboards for direct-to-consumer and healthcare professional initiatives. Personalised customer journeys, managed website content updates, SEO/SEM strategy, and oversaw digital platforms (Google Ads, Microsoft Ads, Meta), Adobe Analytics, Adobe Target and Sprinklr. Ensured data integrity via QA of analytics and tagging.

Digital Analytics Manager at Appnovation

May 1, 2020 - April 1, 2021

Advised on analytics frameworks and multi-channel performance tracking methodologies. Designed and deployed actionable dashboards in Power BI and Looker Studio to monitor website behavior and campaigns in real time. Collaborated on KPI definition and tagging implementation to ensure accurate tracking of user behavior and campaigns outcomes.

Digital Marketing Manager at Pet Health Inc.

January 1, 2019 - June 1, 2019

Designed and implemented demand generation campaigns with product managers to accelerate customer acquisition. Managed website updates (Drupal CMS). Established an email marketing strategy with best practices, tagging and CASL compliance to improve deliverability and engagement. Developed dashboards for website user behavior and campaigns analysis; created an SEO roadmap to drive organic traffic growth.

Digital Marketing Specialist SEO & Analytics at Foresters Financial

July 1, 2018 - January 1, 2019

Drove website content optimizations addressing on-page and technical factors to improve SERP rankings. Managed website updates (Sitecore CMS). Implemented campaign tagging and developed performance dashboards. Ensured Google Tag Manager and Google Analytics functionality and data integrity across reports and dashboards.

Digital Project Specialist (1 year contract position) at CPA Ontario

November 1, 2016 - November 1, 2017

Led the implementation of a new Content Management System (Agility CMS); collaborated with cross-functional teams to select marketing automation and CRM platforms; owned the SEO strategy; managed website content updates; oversaw landing pages to support lead generation campaigns.

Web Marketing Project Manager at CSA Group

March 1, 2015 - March 1, 2016

Managed website content updates; administered Google Tag Manager; coordinated email campaigns via MailChimp with A/B testing and workflow implementations based on website user behavior; managed Google Ads and Google Analytics; ensured data integrity through tagging and troubleshooting.

Digital Marketing Specialist, SEO & Analytics at CAA Niagara

December 1, 2013 - February 1, 2015

Managed website updates (Joomla CMS); led email campaigns via Salesforce Marketing Cloud; led SEM and paid social initiatives to support member acquisition; optimized landing pages to increase conversions; managed organic social calendar via Sprinklr; owned Google Analytics and website traffic analysis.

Graphic and Website Designer (Freelancer) at Freelancer

April 1, 2013 - December 1, 2013

Freelance graphic and website design projects for various clients, delivering branding and UX-focused digital experiences.

Marketing Coordinator at Motion (Former Motion Specialties)

January 1, 2011 - March 1, 2013

Coordinated marketing initiatives and collateral development across channels.

Marketing Assistant at Liberty Assisted Living

November 1, 2007 - May 1, 2009

Supported marketing activities, outreach, and materials development.