A fun Instagram animation series that explores Kewpie Mayonnaise for a global audience.
- 2D Animator
- Motion Graphic Designer
Liling Lu
- Tokyo, Japan
- 15 projects
I’m a Tokyo-based freelance motion graphic designer and animator with 20+ years of international experience working across Japan, the UK, and the US.
About
I’m a Tokyo-based freelance motion graphic designer and animator with 20+ years of international experience working across Japan, the UK, and the US. I specialize in logo animation, branded motion systems, and short-form social content for global brands—building motion graphics from concept through delivery, and adapting creative across multiple formats and platforms.
Bilingual in Japanese and English, I enjoy collaborating with distributed teams such as creative directors, producers, and marketers to make sure the motion fits both the brief and the audience. From character animation and kinetic typography to event and broadcast assets, I focus on clean design, effective storytelling, and smooth localization for different markets—comfortable working remote projects and APAC timelines (including Singapore business hours).
- Joined August 2022
Skills· 8
Languages
- EnglishAdvanced
- JapaneseFluent
- ChineseBeginner
Industry experience
- Media & Entertainment
- Professional Services
Projects · 15
A promotional animation was shown on the train and the stations in the Tokyo metropolis area.
- 2D Animator
A promotional animation for in-train monitor/station monitors. animator advert
- 2D Animator
A promotional animation for NDA project by Toppan. motiongraphics animator video
- Graphic Designer
- Motion Graphic Designer
This is a promotional explainer motion graphic animation for the Faculty of Industrial Science and Technology, Tokyo University of Science. explainervideo animator
- Animator
- Graphic Designer
This is a credit roll for the documentary film (Dir. Mika Kawase) "The Postman of Nagasaki". animator
- Graphic Designer
- Motion Graphic Designer
Localizing a large number of campaign animations for Japanese Social networks and streaming media with VidMob. localize
- Animator
A promotional animation for Japanese used car retail chain Gulliver advert animator
- Graphic Designer
- Motion Graphic Designer
This is a promotional video for Fedility. videoeditor explainervideo animator
- Motion Graphic Designer
- Video Editor
Work experience
Freelance Motion DesignerJan 2004 – Jan 2011 · 7 yrs 1 mo
Worked with UK broadcast and creative companies on broadcast design, motion packages, and promos. Notable work includes Channel 5 broadcast design and motion graphics.
Motion Designer · Teevee Graphics, Inc.Jan 2000 – Jan 2004 · 4 yrs 1 mo
Created TV commercials, promos, broadcast design, and music videos for major Japanese and international clients.
Freelance Motion Designer & AnimatorJan 2000 – Present · 26 yrs 11 mos
Project-based collaboration with agencies, production companies, and global brands. Responsibilities include concept-to-delivery motion graphics, character animation, brand asset adaptation, multi-platform content creation, and cross-team collaboration with creative directors, producers, and marketers.
Education
BFA in Communication Design · Parsons School of Design2030 – 2026
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