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I am Jia Li, also known as Lilya Chen, currently pursuing my Master of Science in Global Marketing at the University of York, UK. I have a strong background in global business management and extensive experience in digital marketing, event coordination, and media operations. My skills span SEO optimization, data analysis, content creation, and cross-functional team management, which enable me to deliver impactful and user-focused solutions. Throughout my career, I have worked in various roles including media coordination, marketing operations, and event management across different regions including the UK and China. I enjoy collaborating across teams to improve project outcomes and enhance audience engagement. Open to relocation, I am eager to leverage my skills in a dynamic professional environment and continue contributing to marketing and event success.…I am Jia Li, also known as Lilya Chen, currently pursuing my Master of Science in Global Marketing at the University of York, UK. I have a strong background in global business management and extensive experience in digital marketing, event coordination, and media operations. My skills span SEO optimization, data analysis, content creation, and cross-functional team management, which enable me to deliver impactful and user-focused solutions. Throughout my career, I have worked in various roles including media coordination, marketing operations, and event management across different regions including the UK and China. I enjoy collaborating across teams to improve project outcomes and enhance audience engagement. Open to relocation, I am eager to leverage my skills in a dynamic professional environment and continue contributing to marketing and event success.

Jia Li (Lilya) Chen

Project Manager, Event Visualizer, Media Coordinator, +2

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I am Jia Li, also known as Lilya Chen, currently pursuing my Master of Science in Global Marketing at the University of York, UK. I have a strong background in global business management and extensive experience in digital marketing, event coordination, and media operations. My skills span SEO optimization, data analysis, content creation, and cross-functional team management, which enable me to deliver impactful and user-focused solutions. Throughout my career, I have worked in various roles including media coordination, marketing operations, and event management across different regions including the UK and China. I enjoy collaborating across teams to improve project outcomes and enhance audience engagement. Open to relocation, I am eager to leverage my skills in a dynamic professional environment and continue contributing to marketing and event success.…I am Jia Li, also known as Lilya Chen, currently pursuing my Master of Science in Global Marketing at the University of York, UK. I have a strong background in global business management and extensive experience in digital marketing, event coordination, and media operations. My skills span SEO optimization, data analysis, content creation, and cross-functional team management, which enable me to deliver impactful and user-focused solutions. Throughout my career, I have worked in various roles including media coordination, marketing operations, and event management across different regions including the UK and China. I enjoy collaborating across teams to improve project outcomes and enhance audience engagement. Open to relocation, I am eager to leverage my skills in a dynamic professional environment and continue contributing to marketing and event success.

Available to hire

I am Jia Li, also known as Lilya Chen, currently pursuing my Master of Science in Global Marketing at the University of York, UK. I have a strong background in global business management and extensive experience in digital marketing, event coordination, and media operations. My skills span SEO optimization, data analysis, content creation, and cross-functional team management, which enable me to deliver impactful and user-focused solutions.

Throughout my career, I have worked in various roles including media coordination, marketing operations, and event management across different regions including the UK and China. I enjoy collaborating across teams to improve project outcomes and enhance audience engagement. Open to relocation, I am eager to leverage my skills in a dynamic professional environment and continue contributing to marketing and event success.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Media & Cultural Coordinator at Jorvik Media Club

October 1, 2024 - Present

Ensured smooth event execution by preparing and managing all aspects of the event, including content creation, staffing coordination, and data tracking using Excel. Oversaw event operations, team activities, audience reception, and captured photo and video content for promotional use. Collected and catalogued event data and audience feedback to evaluate event success and support continuous improvement of cultural exchange activities.

Digital Marketing Assistant at Bidmark

January 1, 2025 - Present

Executed SEO optimization strategies to increase website visibility and impressions through keyword research and on-page improvements. Managed paid social campaigns end-to-end, including ad creation and producing performance reports to inform future strategies. Gained comprehensive experience in agency life, collaborating across teams, managing client expectations, and adapting to fast-paced project deadlines.

Market Operations at Himiway Intelligent Technology Co., Ltd.

March 31, 2023 - August 13, 2025

Facilitated sales personnel in conducting U.S. market research and competitive product analysis. Explored market demands and formulated reasonable promotion plans and sales strategies using Statista and Mintel data analysis. Maintained team management of European and American e-bike market dealers, planning offline activities, expanding brand influence, and promoting offline business development of dealers.

Business Assistant Intern at Longyin International Trade Co. Ltd

October 31, 2020 - August 13, 2025

Operated the SAP system to facilitate business cooperation. Coordinated with the commercial director to follow up and complete the entire order transaction process. Guided logistics follow-up, sent business letters, and recorded financial orders.

Events Manager at Merchant Taylors Runway Show

March 31, 2025 - August 13, 2025

Researched and identified 15 suitable models and makeup artists from local creative communities, establishing online communication for availability and logistics coordination for 2 events. Created event promotion on Instagram, increasing awareness and anticipation leading to 123,000 views of social media content before the event. Collaborated with designers to finalize runway sequence, music selection, and styling contributing to audience engagement. Coordinated onsite operations for over 50 participants managing stage setup, model scheduling, and backstage logistics for seamless event execution. Managed a 65 person guest list and coordinated confirmation invitations to VIP attendees, supporting outreach and professional networking.

Roses Event Coordinator

May 31, 2025 - August 13, 2025

Coordinated audience order maintenance and provided real-time support to hundreds of attendees during three large-scale inter-university sports events, enhancing participant experience and engagement. Acted as first point of contact for audience queries in a high-paced environment, delivering clear and friendly communication to 15-20 people and collaborated with a volunteer team to ensure smooth event flow and timely issue resolution.