A Sketchbook Story | Creative Branding, Original Art & E-Commerce Design

A Sketchbook Story — Independent Creative Brand

Role: Founder, Artist, Graphic Designer & Creative Director

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A Sketchbook Story is my independent art and design brand, featuring original hand-drawn illustrations and expressive contemporary artwork created under my artist name, Limiana.

I developed the brand’s creative identity and Etsy storefront, bringing together original illustration, graphic design, visual merchandising, product presentation, and digital marketing.

My responsibilities include:

• Creating original abstract, figurative, and surreal artwork.
• Developing consistent visual branding and promotional graphics.
• Designing product presentations and realistic fine-art print mockups.
• Creating storefront banners, listing graphics, and marketing materials.
• Managing Etsy product listings, descriptions, and search optimization.
• Developing a cohesive visual experience across the brand.

The project reflects my ability to manage the complete creative process—from original concept and illustration through branding, product presentation, and online marketing.

Skills: Graphic Design · Art Direction · Illustration · Brand Identity · E-Commerce Design · Digital Marketing · Visual Merchandising