I’m a Senior Designer and Art Director with over 15 years of experience specializing in branding, art direction, and visual storytelling. I focus on creating compelling design narratives across print, digital, and spatial applications. I’ve had the pleasure of working on diverse projects from luxury residential developments to mixed-use commercial properties, collaborating closely with strategy, writing, and rendering teams to deliver cohesive campaigns. I also take pride in mentoring my team and overseeing production to ensure a high standard of creative output.

Zhili Lin

I’m a Senior Designer and Art Director with over 15 years of experience specializing in branding, art direction, and visual storytelling. I focus on creating compelling design narratives across print, digital, and spatial applications. I’ve had the pleasure of working on diverse projects from luxury residential developments to mixed-use commercial properties, collaborating closely with strategy, writing, and rendering teams to deliver cohesive campaigns. I also take pride in mentoring my team and overseeing production to ensure a high standard of creative output.

Available to hire

I’m a Senior Designer and Art Director with over 15 years of experience specializing in branding, art direction, and visual storytelling. I focus on creating compelling design narratives across print, digital, and spatial applications.

I’ve had the pleasure of working on diverse projects from luxury residential developments to mixed-use commercial properties, collaborating closely with strategy, writing, and rendering teams to deliver cohesive campaigns. I also take pride in mentoring my team and overseeing production to ensure a high standard of creative output.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Designer at Wordsearch, Singapore
January 1, 2025 - July 28, 2025
Led branding and campaign design across commercial, residential, and mixed-use developments. Developed visual identities, brochures, microsites, hoardings, and environmental graphics. Collaborated with strategy, writing, and rendering teams to deliver cohesive campaigns. Oversaw production and rollout across both print and digital channels. Provided mentorship and contributed to team development through recruitment and design oversight.
Freelance Art Director at K3 Communications, Singapore
December 31, 2016 - July 28, 2025
Led creative execution for a social media campaign from concept to delivery. Directed a studio photoshoot, managing production and visual styling. Worked closely with designers to develop campaign visuals and supporting content. Ensured design outcomes aligned with client strategy and tone of voice.
Senior Graphic Designer at Vibes Communications, Singapore
December 31, 2015 - July 28, 2025
Designed integrated campaign assets across digital, print, PR, and media platforms. Supported concept development and pitching for regional and retail brands. Handled pre-press file preparation and coordinated production with vendors. Ensured brand consistency throughout all campaign touchpoints.
Graphic Designer at Aptos Creations, Singapore
December 31, 2013 - July 28, 2025
Created visual proposals and campaign assets for FMCG and F&B event activations. Handled client briefs, presentation decks, and on-ground visual planning. Managed artwork from concept to print including production file setup. Coordinated with external vendors to ensure timely and accurate delivery.
Creative Designer at J.Factor Communications, Singapore
December 31, 2011 - July 28, 2025
Designed ATL and BTL materials across print, packaging, and advertorials. Prepared final artwork, managed archiving systems, and maintained FA libraries. Liaised with printers and vendors to oversee production from color processing to output. Supported video editing and logistics planning for launches and promotional events.

Education

Bachelor of Communication at RMIT University, Singapore
January 1, 2011 - December 31, 2012
Diploma in Media and Communication at Singapore Polytechnic, Singapore
January 1, 2005 - December 31, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Consumer Goods, Retail, Travel & Hospitality, Professional Services