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I’m Lina Varytimidou, a global communications leader with over 15 years of experience in shaping strategic communications, public relations, digital marketing, and CSR programs across Europe, the Middle East, and Africa. I excel at crafting compelling brand narratives, influencing public policy, and building sustainable initiatives that align with business goals and stakeholder interests. I lead with a collaborative, data-driven mindset, building strong partnerships, guiding global teams, and delivering campaigns that raise brand visibility and deliver measurable results in fast-paced sectors such as design, wellness, and consumer goods.…I’m Lina Varytimidou, a global communications leader with over 15 years of experience in shaping strategic communications, public relations, digital marketing, and CSR programs across Europe, the Middle East, and Africa. I excel at crafting compelling brand narratives, influencing public policy, and building sustainable initiatives that align with business goals and stakeholder interests. I lead with a collaborative, data-driven mindset, building strong partnerships, guiding global teams, and delivering campaigns that raise brand visibility and deliver measurable results in fast-paced sectors such as design, wellness, and consumer goods.

Lina Varytimidou

Brand Strategist, Marketing Strategist, Content Creator, +3

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I’m Lina Varytimidou, a global communications leader with over 15 years of experience in shaping strategic communications, public relations, digital marketing, and CSR programs across Europe, the Middle East, and Africa. I excel at crafting compelling brand narratives, influencing public policy, and building sustainable initiatives that align with business goals and stakeholder interests. I lead with a collaborative, data-driven mindset, building strong partnerships, guiding global teams, and delivering campaigns that raise brand visibility and deliver measurable results in fast-paced sectors such as design, wellness, and consumer goods.…I’m Lina Varytimidou, a global communications leader with over 15 years of experience in shaping strategic communications, public relations, digital marketing, and CSR programs across Europe, the Middle East, and Africa. I excel at crafting compelling brand narratives, influencing public policy, and building sustainable initiatives that align with business goals and stakeholder interests. I lead with a collaborative, data-driven mindset, building strong partnerships, guiding global teams, and delivering campaigns that raise brand visibility and deliver measurable results in fast-paced sectors such as design, wellness, and consumer goods.

Available to hire

I’m Lina Varytimidou, a global communications leader with over 15 years of experience in shaping strategic communications, public relations, digital marketing, and CSR programs across Europe, the Middle East, and Africa. I excel at crafting compelling brand narratives, influencing public policy, and building sustainable initiatives that align with business goals and stakeholder interests.

I lead with a collaborative, data-driven mindset, building strong partnerships, guiding global teams, and delivering campaigns that raise brand visibility and deliver measurable results in fast-paced sectors such as design, wellness, and consumer goods.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Greek, Modern

Fluent

Work Experience

Founder at LVA Consultancy

January 1, 2021 - Present

Founded and lead a consultancy specializing in strategic communications, market research, and brand development across Europe, the Middle East, and Africa. Design and execute integrated PR, digital marketing, and influencer strategies to boost brand awareness and business outcomes. Collaborate with lifestyle, wellness, and design influencers to amplify campaigns; conduct qualitative and quantitative market research to inform expansion strategies; manage CSR initiatives and public events to enhance stakeholder relationships and brand equity.

Director of PR & Communications at GROHE East Med, Middle East & Africa, Cyprus

January 1, 2010 - January 1, 2021

Orchestrated internal and external PR strategies across 24 markets, achieving 92% Share of Voice and contributing to €4M annual sales growth. Created and managed regional influencer programs with top-tier interior designers, architects, and lifestyle creators. Oversaw media relations, press events, and influencer activations tied to product launches and design weeks. Led CSR and sustainability campaigns, aligning communications with GROHE’s environmental commitments and social responsibility goals. Managed a cross-functional team responsible for content creation, messaging, partnerships, and corporate communications.

Director of Digital Marketing (Dual Role) at GROHE East Med, Middle East & Africa, Cyprus

January 1, 2013 - January 1, 2021

Spearheaded digital transformation efforts, including influencer integration, content marketing, SEO, and performance analytics, leading to a 52% increase in organic traffic. Launched influencer-led content campaigns on Instagram and YouTube to support brand positioning and showcase product innovation to B2C audiences. Integrated Google Analytics, CRM tools, and content strategies to track influencer ROI, campaign reach, and engagement. Drove 48% of GROHE’s global digital engagement, supporting its growth as a thought leader in sustainable water solutions.

Head of Marketing & Communications at Hansgrohe Middle East & Africa, Nicosia, Cyprus

January 1, 2006 - January 1, 2010

Managed high-profile global events, PR campaigns, and trade fair activations to elevate Hansgrohe's presence in premium markets, increasing brand awareness by 30%. Cultivated partnerships with media and regional opinion leaders to reinforce brand messaging and create market buzz. Implemented sustainability-aligned communications strategies and CSR programs in key Middle Eastern and African territories.