I'm Lincoln Renall, a freelance creative from Christchurch, New Zealand. My work spans conceptual design for games to product development and visualisations for real-world projects. Over the last five years I have served as Creative Director for an automotive manufacturer in China, directing Brand and Visual Identity, product design, and entertainment experiences, while exploring AI tools in the design pipeline. I'm seeking a new challenge that leverages my diverse skills and my interest in AI tools. I have experience researching trends in AI for image and video generation, testing and integrating new tools into the conceptual pipeline, and collaborating across disciplines to deliver compelling visuals and engaging experiences.

Lincoln Renall

I'm Lincoln Renall, a freelance creative from Christchurch, New Zealand. My work spans conceptual design for games to product development and visualisations for real-world projects. Over the last five years I have served as Creative Director for an automotive manufacturer in China, directing Brand and Visual Identity, product design, and entertainment experiences, while exploring AI tools in the design pipeline. I'm seeking a new challenge that leverages my diverse skills and my interest in AI tools. I have experience researching trends in AI for image and video generation, testing and integrating new tools into the conceptual pipeline, and collaborating across disciplines to deliver compelling visuals and engaging experiences.

Available to hire

I’m Lincoln Renall, a freelance creative from Christchurch, New Zealand. My work spans conceptual design for games to product development and visualisations for real-world projects. Over the last five years I have served as Creative Director for an automotive manufacturer in China, directing Brand and Visual Identity, product design, and entertainment experiences, while exploring AI tools in the design pipeline.

I’m seeking a new challenge that leverages my diverse skills and my interest in AI tools. I have experience researching trends in AI for image and video generation, testing and integrating new tools into the conceptual pipeline, and collaborating across disciplines to deliver compelling visuals and engaging experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Art Director (Visual Identity and Product Design) at LGM Power Technology Ltd
January 1, 2019 - Present
Developed visual identity and branding, along with VR race games. Designed architecture, racetracks, games, and concept vehicles for the off-road trophy truck industry. Received a Red Dot Design Award in 2021 for work on an electric kart. Researched AI trends in image and video generation and implemented new tools into the conceptual pipeline whenever suitable.
Concept Artist (2D / VR) at Desolate Spectre Studios
December 31, 2019 - July 22, 2025
Provided services ranging from 2D concepts and matte painting to implementing 3D assets into Unreal Engine based VR games.
Visualisation Developer at Energy3 Ltd
January 1, 2017 - Present
Provided 2D composites of landscape photography and 3D wind turbines used as visual aids in Environment court for assessing the suitability of proposed wind farms across New Zealand. Created panoramic landscape montages, rendered viewpoints from specialized wind farm modelling software, and integrated 2D and 3D elements into ultra high resolution images.
Concept Artist at Freelance
December 31, 2017 - July 22, 2025
Created concept artwork for a variety of clients including Liquid Animation, Disruptorbeam, H.B.O, and Cerebral Fix while working remotely from own studio.
Creative Director (Visual Identity and Product Design) at LGM Power Technology Ltd
August 1, 2025 - August 17, 2025
Working remotely for this Chinese company, I developed the visual identity and branding, as well as VR race games. I designed architecture, racetracks, games, and concept vehicles for the off-road trophy truck industry. My work on an electric kart won a Red Dot Design Award in 2021. Additionally, I researched trends in AI technology for image and video generation, testing and integrating new tools into the conceptual pipeline wherever suitable.
Concept Artist (2D/VR) at Desolate Spectre Studios
December 31, 2019 - August 17, 2025
Provided 2D concept artwork and matte painting services, and implemented 3D assets into Unreal Engine-based VR games. The role involved working on game concepts and visualizations using Unreal Engine technology.
Visualisation Developer at Energy3 Ltd
January 1, 2017 - Present
Created 2D composites combining landscape photography with 3D wind turbine models to support Environment Court assessments for proposed wind farms in New Zealand. Tasks included panoramic landscape montages, rendering viewpoints from specialized windfarm modelling software, and integrating 2D and 3D elements into ultra high resolution images.
Concept Artist at Freelance
December 31, 2017 - August 17, 2025
Produced concept artwork remotely for a variety of clients including Liquid Animation, Disruptorbeam, HBO, and Cerebral Fix. Delivered creative design assets tailored to client needs over multiple years.
Creative Director (Visual Identity and Product Design) at LGM Power Technology Ltd
August 1, 2025 - August 27, 2025
Working remotely from Christchurch, I developed visual identity, branding, and VR race games. I designed architecture, racetracks, games, and concept vehicles for the off-road trophy truck industry. I received a Red Dot Design Award in 2021 for an electric kart design. I also research AI trends in image and video generation, implementing new tools into the conceptual pipeline where suitable.
Concept Artist (2D/VR) at Desolate Spectre Studios
December 31, 2019 - August 27, 2025
Provided creative services including 2D concept art, matte painting, and implementation of 3D assets into Unreal Engine based VR games.
Visualisation Developer at Energy3 Ltd
January 1, 2017 - Present
Created 2D composites combining landscape photography and 3D wind turbines for use in Environment Court cases assessing proposed wind farms across New Zealand. Produced ultra high-resolution panoramic landscape montages, rendering viewpoints from specialized wind farm modeling software.
Freelance Concept Artist at Freelance
December 31, 2017 - August 27, 2025
Created concept artwork for various clients remotely. Notable clients included Liquid Animation, Disruptorbeam, HBO, and Cerebral Fix.
Creative Director (Visual Identity and Product Design) at LGM Power Technology Ltd, China (Remote)
August 1, 2025 - August 28, 2025
Led the development of visual identity, branding, and VR race games for an automotive and off-road trophy truck industry company. Designed architecture, racetracks, games, and concept vehicles. Awarded the Red Dot Design Award in 2021 for an electric kart project. Researched and implemented AI technology trends and new tools in the conceptual pipeline.
Concept Artist (2D / VR) at Desolate Spectre Studios, Christchurch, New Zealand
December 31, 2019 - August 28, 2025
Provided 2D concept art, matte paintings, and integrated 3D assets into Unreal Engine-based VR games.
Visualisation Developer at Energy3 Ltd, Christchurch, New Zealand
January 1, 2017 - Present
Created 2D composites combining landscape photography with 3D wind turbine models for visual aids used in Environment Court. Produced panoramic landscape montages and rendered viewpoints from specialized windfarm modeling software, integrating high-resolution 2D and 3D elements.
Concept Artist Freelance at Freelance
December 31, 2017 - August 28, 2025
Created concept artwork for various clients remotely, including Liquid Animation, Disruptorbeam, HBO, and Cerebral Fix.
Creative Director (Visual Identity and Product Design) at LGM Power Technology Ltd, China (Remote)
August 1, 2025 - September 25, 2025
Developed visual identity and branding, and led VR race game concepts. Designed architecture, racetracks, games and concept vehicles for the off-road trophy truck industry. Awarded a Red Dot Design Award in 2021 for work on their electric kart. Researched trends in AI image/video generation and tested/implemented new tools into the conceptual pipeline where suitable.
Concept Artist (2D / VR) at Desolate Spectre Studios
December 31, 2019 - September 25, 2025
Provided 2D concepts and matte paintings and implemented 3D assets into Unreal Engine-based VR games.
Visualization Developer at Energy3 Ltd, Christchurch, New Zealand
January 1, 2017 - Present
Providing 2D composites of landscape photography and 3D wind turbines for visual aids in Environment Court proceedings; created panoramic landscape montages; rendered viewpoints from windfarm modelling software; integrated 2D and 3D elements into ultra high-resolution images.
Concept Artist at Freelance
December 31, 2017 - September 25, 2025
Created concept artwork for a variety of clients, remotely from my own studio. Clients included Liquid Animation, Disruptorbeam, HBO, Cerebral Fix.
Creative Director (Visual Identity and Product Design) at LGM Power Technology Ltd
August 1, 2025 - September 25, 2025
Developing the Visual Identity and branding, and VR race games. Design architecture, racetracks, games and concept vehicles for the off road trophy truck industry. Received a Red Dot Design Award in 2021 for work on their electric kart. Researching trends in AI technology in image and video generation. Testing and implementing new tools into the conceptual pipeline wherever suitable.
Concept Artist (2D /VR ) at Desolate Spectre Studios
December 31, 2019 - September 25, 2025
Providing services ranging from 2D concepts and matte painting through to implementing 3D assets into Unreal Engine based VR games.
Visualisation Developer at Energy3 Ltd
January 1, 2017 - Present
Providing 2D composites of landscape photography and 3D wind turbines, to be used as visual aids in Environment Court, used when assessing suitability of proposed wind farms across New Zealand. Create panoramic landscapes montages. Rendering viewpoints from specialized windfarm modelling software. Integrating 2D and 3D elements into one image in ultra high resolution.
Concept Artist at Freelance
December 31, 2017 - September 25, 2025
Creating concept artwork for a variety of clients, working remotely from my own studio. Clients included: Liquid Animation / Disruptorbeam / HBO / Cerebral Fix
Creative Director (Visual Identity and Product Design) at LGM Power Technology Ltd
August 1, 2025 - September 25, 2025
Developing the Visual Identity and branding, and VR race games. Design architecture, racetracks, games and concept vehicles for the off road trophy truck industry. Received a Red Dot Design Award in 2021 for work on their electric kart. Researching trends in AI technology in image and video generation. Testing and implementing new tools into the conceptual pipeline wherever suitable.
Concept Artist (2D /VR ) at Desolate Spectre Studios
January 1, 2019 - September 25, 2025
Providing services ranging from 2D concepts and matte painting through to implementing 3D assets into Unreal Engine based VR games based in Unreal Engine.
Visualisation Developer at Energy3 Ltd
January 1, 2017 - Present
Providing 2D composites of landscape photography and 3D wind turbines, to be used as visual aids in Environment Court, used when assessing suitability of proposed wind farms across New Zealand. Create panoramic landscapes montages. Rendering viewpoints from specialized windfarm modelling software. Integrating 2D and 3D elements into one image in ultra high resolution.
Concept Artist Freelance at Freelance
January 1, 2017 - September 25, 2025
Creating concept artwork for a variety of clients, working remotely from my own studio. Clients included: Liquid Animation / Disruptorbeam / H.B.O / Cerebral Fix.

Education

Bachelor of Technology at Massey University
January 1, 2011 - December 31, 2011
Bachelor of Technology in Product Development at Massey University
January 11, 2030 - August 17, 2025
Bachelor of Technology in Product Development at Massey University
January 11, 2030 - August 27, 2025
Bachelor of Technology in Product Development at Massey University
January 11, 2030 - August 28, 2025
Bachelor of Technology in Product Development at Massey University
January 11, 2030 - September 25, 2025
Bachelor of Technology in Product Development at Massey University
January 11, 2030 - September 25, 2025
Bachelor of Technology in Product Development at Massey University
January 11, 2030 - September 25, 2025

Qualifications

Microsoft Certified Computer Engineer (M.C.S.E)
January 11, 2030 - August 17, 2025
Microsoft Certified Computer Engineer (M.C.S.E)
January 11, 2030 - August 27, 2025
Microsoft Certified Systems Engineer (MCSE)
January 11, 2030 - August 28, 2025
Microsoft Certified Solutions Expert (MCSE)
January 11, 2030 - September 25, 2025
Microsoft Certified Computer Engineer (M.C.S.E)
January 11, 2030 - September 25, 2025
Microsoft certified computer engineer (M.C.S.E)
January 11, 2030 - September 25, 2025
Microsoft certified computer engineer (M.C.S.E)
January 11, 2030 - September 25, 2025

Industry Experience

Gaming, Energy & Utilities, Manufacturing, Media & Entertainment, Other, Real Estate & Construction, Professional Services, Software & Internet