Lincoln Renall
I'm Lincoln Renall, a freelance creative from Christchurch, New Zealand. My work spans conceptual design for games to product development and visualisations for real-world projects.
About
I’m Lincoln Renall, a freelance creative from Christchurch, New Zealand. My work spans conceptual design for games to product development and visualisations for real-world projects. Over the last five years I have served as Creative Director for an automotive manufacturer in China, directing Brand and Visual Identity, product design, and entertainment experiences, while exploring AI tools in the design pipeline.
I’m seeking a new challenge that leverages my diverse skills and my interest in AI tools. I have experience researching trends in AI for image and video generation, testing and integrating new tools into the conceptual pipeline, and collaborating across disciplines to deliver compelling visuals and engaging experiences.
- 9 years' experience
- Joined July 2025
Industry experience
- Gaming
- Energy & Utilities
- Manufacturing
- Media & Entertainment
- Other
- Real Estate & Construction
- Professional Services
- Software & Internet
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Work experience· 28 roles
Developing the Visual Identity and branding, and VR race games. Design architecture, racetracks, games and concept vehicles for the off road trophy truck industry. Received a Red Dot Design Award in 2021 for work on their electric kart. Researching trends in AI technology in image and video generation. Testing and implementing new tools into the conceptual pipeline wherever suitable.
Developing the Visual Identity and branding, and VR race games. Design architecture, racetracks, games and concept vehicles for the off road trophy truck industry. Received a Red Dot Design Award in 2021 for work on their electric kart. Researching trends in AI technology in image and video generation. Testing and implementing new tools into the conceptual pipeline wherever suitable.
Developed visual identity and branding, and led VR race game concepts. Designed architecture, racetracks, games and concept vehicles for the off-road trophy truck industry. Awarded a Red Dot Design Award in 2021 for work on their electric kart. Researched trends in AI image/video generation and tested/implemented new tools into the conceptual pipeline where suitable.
Education· 7
Certifications and awards· 7
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