Motivated specialist in e-merchandising, retail media, CRM and marketplaces, recognized for expertise, analytical mindset and strategic approach driving growth and performance.
Collaborative, passionate and highly skilled in the e-commerce and marketplace environnements, I strive to turn ideas backed on analyzed data into creative and innovative products.
In my role as Product Manager in a French cosmetics, wellness and health start-up , customer support and after sales management were a part of my daily tasks.
Within the Italian and French customers support team, I handled daily tickets and requests both in Amazon Seller Central support desk, direct e-mails and Prestashop.
Cross channel presence through social media, mainly on Instagram and Facebook, was also among the support tasks I managed, meaning I was the first point of contact for the Italian users managing both after sales inquiries and Q/A through direct messages, stories and live sessions.
Accuracy, time management, communication skills and problem solving are the main skills that I gained during this work experience.
Moreover, throughout my current career as an E-Merchandising Manager in the Veepee Marketplace, I honed analytical, operational and organizational skills in catalog and account management.
Working in tandem with the Key Account Managers of the various roadbooks and in close collaboration with the internal planning, marketing and creative factory departments, I implement the operations agreed with the brands, their highlighting agenda, the choice of images and banners, the wording of logos, e-mailing and push marketing tools, the compliance of the offer according to seasonality and attractiveness, the creation of an ad-hoc tree structure, the optimization of search results, the daily analysis and monitoring of performance, and finally the arbitration of closures and extensions of the sales.
CRM and development of tailored communication operations such as push and e-mailing for all the Marketplace are also within my scope.
In my role as an E-merchandising and Media Content Specialist, I contribute to the B2C growth of the accounts portfolio of the marketplace by managing each type of marketing communication aimed at generating turnover, increasing retention and conversion, such as running ad-hoc campaigns, e-mailing, paid media banners, push triggers and notifications.
As a result of working in one of the major European e-commerce marketplace, I’ve had the opportunity to thrive in a multi-skilled, international and agile environment contributing to master my adaptability and develop people skills and teamwork.
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