Lindae Fyffe

Available to hire

Language

English
Fluent

Work Experience

Creative Director at OneGen Studios
October 14, 2024 - Present
I bridge the gap between high-end visual storytelling and measurable marketing ROI. With a unique professional background spanning Strategic Account Management (Datto) and Creative Direction (OneGen Studios), I don’t just deliver "content"—I build market authority. I specialise in creating high-fidelity video and photo assets designed to convert. Whether I’m leading a production team or managing C-suite stakeholder relationships, my focus is always on the intersection of aesthetic excellence and business growth. The Track Record: Organic Growth: Engineered a content framework that enabled a micro-community of <500 members to generate 100k+ organic views within 12 months. Conversion Optimisation: Designed and executed content strategies that drove a 60% increase in client sign-ups. Audience Expansion: Scaled core client audiences by 55% through strategic brand positioning and high-retention video. What I Bring to Your Project: Full-Stack Production: End-to-end oversight of video and photo projects, from ideation and storyboarding to final post-production. Marketing Strategy: A "funnel-first" approach to creative work, ensuring every asset serves a specific business goal (CAC, Lead Gen, or Brand Equity). Operational Excellence: Expert-level stakeholder engagement and project management, ensuring seamless delivery and "client-first" service. Services: Video Strategy • Brand Photography • Content Marketing Frameworks • Creative Consulting & Direction • Social Media Growth

Education

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Qualifications

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Industry Experience

Non-Profit Organization, Media & Entertainment, Travel & Hospitality
    paper The Gentleman (Luxury Rebranding | Short-Form Cinematic Campaign)

    How do you make a service-based business feel like a luxury experience? For this project, I directed a cinematic piece portraying the intersection of classic tailoring and modern barbering.

    By utilising a ‘lifestyle-first’ approach-portraying men in suits within a high-end grooming environment-we elevated the brand’s perceived value. This asset was optimised for high-retention organic reach, focusing on the sophisticated ‘sharp’ aesthetic that resonates with an affluent, professional demographic.

    The Impact: This campaign successfully attracted high-value clientele (including a professional footballer) to the business. Furthermore, the high-performance reach of the video unlocked a completely new demographic for a partner charity, proving that premium creative content is a powerful tool for both commercial growth and social engagement.