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Bilingual Social Media Strategist | Chinese Digital Marketing Specialist Sydney-based marketing professional with 9 years of experience bridging Australian brands and Chinese-speaking audiences across Facebook, Instagram, Google, WeChat, Rednote, Weibo, and beyond. Fluent in English, Mandarin, and Cantonese. Passionate about culturally resonant storytelling, emerging platforms, and working at the intersection of creativity and strategy.…Bilingual Social Media Strategist | Chinese Digital Marketing Specialist Sydney-based marketing professional with 9 years of experience bridging Australian brands and Chinese-speaking audiences across Facebook, Instagram, Google, WeChat, Rednote, Weibo, and beyond. Fluent in English, Mandarin, and Cantonese. Passionate about culturally resonant storytelling, emerging platforms, and working at the intersection of creativity and strategy.

Linda Ying Li

Social Media Manager, Content Creator, Influencer Marketing Manager

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Bilingual Social Media Strategist | Chinese Digital Marketing Specialist Sydney-based marketing professional with 9 years of experience bridging Australian brands and Chinese-speaking audiences across Facebook, Instagram, Google, WeChat, Rednote, Weibo, and beyond. Fluent in English, Mandarin, and Cantonese. Passionate about culturally resonant storytelling, emerging platforms, and working at the intersection of creativity and strategy.…Bilingual Social Media Strategist | Chinese Digital Marketing Specialist Sydney-based marketing professional with 9 years of experience bridging Australian brands and Chinese-speaking audiences across Facebook, Instagram, Google, WeChat, Rednote, Weibo, and beyond. Fluent in English, Mandarin, and Cantonese. Passionate about culturally resonant storytelling, emerging platforms, and working at the intersection of creativity and strategy.

Available to hire

Sydney, Australia

Bilingual Social Media Strategist | Chinese Digital Marketing Specialist

Sydney-based marketing professional with 9 years of experience bridging Australian brands and Chinese-speaking audiences across Facebook, Instagram, Google, WeChat, Rednote, Weibo, and beyond.

Fluent in English, Mandarin, and Cantonese. Passionate about culturally resonant storytelling, emerging platforms, and working at the intersection of creativity and strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Asia Marketing Manager & Client Relationship Manager at Progressing Ballet Technique (PBT)

December 1, 2018 - August 1, 2022

Created, monitored, and managed content for WeChat, RedNote, Weibo, Bilibili, Facebook, Instagram, and Twitter for Chinese marketing activities; prepared project overviews and marketing reports for international team; led brand ambassador and influencer management; established Red Notes social media channel from 0 to over 32k followers; set up WeChat Online POS Mini Program via WordPress; launched Chinese Dance Program with over 10k engagement; produced engaging original content for YouTube; bilingual marketing professional with nine years’ experience managing Chinese and Australian social media channels and supporting brand ethos.