Available to hire
I’m a highly creative and detail-oriented photographer, videographer and visual editor with a strong foundation in fashion content creation. I handle the full production pipeline from concept development to editing, delivering compelling imagery and video across social media, e-commerce and in-store platforms.
I collaborate closely with stylists, models and cross-functional teams to craft brand-aligned campaigns. I stay ahead of digital trends, lead end-to-end production, and continually refine visuals and storytelling to boost engagement and conversions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Photographer, Assistant Photographer & Lighting Technician at The Market Photo Workshop
January 1, 2019 - January 1, 2022Set up and managed professional lighting and camera systems to achieve desired creative outcomes. Filmed and edited engaging short-form video content for digital platforms and product showcases. Collaborated with stylists and creative teams to execute brand-aligned campaigns. Ensured content adhered to brand guidelines and delivered within tight deadlines.
Visual Director (Photography, Film Direction, Art Direction & Graphics) at Leather Gallery
January 1, 2021 - December 31, 2022Led photography, film direction, art direction and graphics; developed platform-specific creative formats; collaborated with marketing, e-commerce, and performance teams to ensure visual content supported campaign objectives and KPIs. Oversaw end-to-end production workflow, from creative direction and shot lists to post-production and final delivery. Stayed ahead of digital trends to keep content fresh and competitive.
Social Media Manager, Online Store Manager & In-House Photographer at The Life Style Concept Store
January 1, 2022 - January 1, 2023Developed visual content strategies across social media and online platforms. Captured and edited fashion campaigns and product photography. Managed online retail content, ensuring brand consistency. Collaborated with stylists and retail teams on visual merchandising.
Photographer at The Market Photo Workshop
January 1, 2024 - January 1, 2025Captured e-commerce accessory imagery, including flat lays and on-body product photography. Edited and colour-graded images using Adobe Creative Suite and AI-powered enhancement tools for optimal quality and consistency. Tagged and coded images for accurate categorisation and efficient online integration. Conceptualised and developed seasonal visuals shot plans and mood boards, leveraging AI tools for trend forecasting and concept refinement. Collaborated with stylists, models, and creative teams to execute brand-aligned campaigns. Ensured content adhered to brand guidelines and delivered within tight deadlines. Set up and managed professional lighting and camera systems to achieve desired creative outcomes. Filmed and edited engaging short-form video content for digital platforms and product showcases.
Head Photographer & Videographer at Leather Gallery
January 1, 2025 - PresentLead photography and videography strategy across e-commerce and digital platforms to drive online sales and brand visibility. Test, optimise, and refine product images and video content for online store to improve conversion rates and customer engagement. Produce high-quality visual content for social media platforms including TikTok, Instagram, Facebook, and other digital channels. Conceptualise, shoot, and edit performance-driven visuals for paid advertising campaigns across social and digital media. Develop platform-specific creative formats, tailoring content to align with best practices, trends, and audience behaviour. Collaborate closely with marketing, e-commerce, and performance teams to ensure visual content supports campaign objectives and KPIs. Oversee end-to-end production workflow, from creative direction and shot lists to post-production and final delivery. Analyse content performance and apply insights to continuously test and improve visual storytelling and effective me
E-commerce Marketing Photographer at MR Price Group
January 1, 2024 - January 1, 2025Captured e-commerce accessory imagery including flat lays and on-body photography; edited and color-graded images using Adobe Creative Suite and AI-powered tools; created seasonal visual shoot plans and mood boards; collaborated with stylists, models and creative teams to execute brand campaigns.
Social Media Manager, Online Store Manager & In-house Photographer at Levi's Haus Africa
January 1, 2022 - January 1, 2023Managed social media content strategy, online store visuals and in-house photography; ensured brand consistency across platforms; collaborated with retail teams on visual merchandising and product photography.
Photographer at Clear-Cut Creative Agency
January 1, 2019 - January 1, 2019Directed and produced visual campaigns for fashion and lifestyle brands; designed storyboards and mood boards; edited short-form video content for digital and social channels; oversaw end-to-end production from concept to delivery; brands included Levi’s Strauss & Co, Jonathan D, Aksents Studio, Simon & Mary, Crocs and Gauch World.
Photographer at The Market Photo Workshop
January 1, 2019 - January 1, 2019Participated in student exhibitions and photographic projects; contributed to exhibition concepts and portfolio development.
Education
Matric at Queen's High School
January 1, 2012 - January 1, 2016Graphic Development at Rosebank College
January 1, 2017 - April 16, 2026Matric at Queen's High School
January 1, 2012 - January 1, 2016Graphic Development at Rosebank College
January 1, 2017 - April 16, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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