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Fractional Data Architect, Data Engineer, and Director-level analytics leader who steps in fast and delivers durable outcomes. 15+ years designing Snowflake and Azure data platforms, modern ELT/ETL pipelines, semantic models, and governed KPI frameworks across ERP, e-commerce, CRM, and SaaS ecosystems. Known for integrating messy systems, eliminating manual reporting, and creating executive-ready data foundations that teams trust and actually use. Over the past couple of years, I’ve focused heavily on AI enablement and intelligent automation. I design and deploy AI agents connected to governed data layers, implement n8n workflows for event-driven automation, and build internal tools that reduce repetitive work across finance, marketing, operations, and support teams. Available as a hands-on individual contributor or in fractional leadership roles (Director, Head of Data, CTO). My mix of operator-level execution and consulting experience makes it easy to step in, stabilize what exists, and improve it quickly.…Fractional Data Architect, Data Engineer, and Director-level analytics leader who steps in fast and delivers durable outcomes. 15+ years designing Snowflake and Azure data platforms, modern ELT/ETL pipelines, semantic models, and governed KPI frameworks across ERP, e-commerce, CRM, and SaaS ecosystems. Known for integrating messy systems, eliminating manual reporting, and creating executive-ready data foundations that teams trust and actually use. Over the past couple of years, I’ve focused heavily on AI enablement and intelligent automation. I design and deploy AI agents connected to governed data layers, implement n8n workflows for event-driven automation, and build internal tools that reduce repetitive work across finance, marketing, operations, and support teams. Available as a hands-on individual contributor or in fractional leadership roles (Director, Head of Data, CTO). My mix of operator-level execution and consulting experience makes it easy to step in, stabilize what exists, and improve it quickly.

Adam L.

Data Analyst, Database Developer, Marketing Analyst, +4

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Fractional Data Architect, Data Engineer, and Director-level analytics leader who steps in fast and delivers durable outcomes. 15+ years designing Snowflake and Azure data platforms, modern ELT/ETL pipelines, semantic models, and governed KPI frameworks across ERP, e-commerce, CRM, and SaaS ecosystems. Known for integrating messy systems, eliminating manual reporting, and creating executive-ready data foundations that teams trust and actually use. Over the past couple of years, I’ve focused heavily on AI enablement and intelligent automation. I design and deploy AI agents connected to governed data layers, implement n8n workflows for event-driven automation, and build internal tools that reduce repetitive work across finance, marketing, operations, and support teams. Available as a hands-on individual contributor or in fractional leadership roles (Director, Head of Data, CTO). My mix of operator-level execution and consulting experience makes it easy to step in, stabilize what exists, and improve it quickly.…Fractional Data Architect, Data Engineer, and Director-level analytics leader who steps in fast and delivers durable outcomes. 15+ years designing Snowflake and Azure data platforms, modern ELT/ETL pipelines, semantic models, and governed KPI frameworks across ERP, e-commerce, CRM, and SaaS ecosystems. Known for integrating messy systems, eliminating manual reporting, and creating executive-ready data foundations that teams trust and actually use. Over the past couple of years, I’ve focused heavily on AI enablement and intelligent automation. I design and deploy AI agents connected to governed data layers, implement n8n workflows for event-driven automation, and build internal tools that reduce repetitive work across finance, marketing, operations, and support teams. Available as a hands-on individual contributor or in fractional leadership roles (Director, Head of Data, CTO). My mix of operator-level execution and consulting experience makes it easy to step in, stabilize what exists, and improve it quickly.

Available to hire

Fractional Data Architect, Data Engineer, and Director-level analytics leader who steps in fast and delivers durable outcomes.

15+ years designing Snowflake and Azure data platforms, modern ELT/ETL pipelines, semantic models, and governed KPI frameworks across ERP, e-commerce, CRM, and SaaS ecosystems. Known for integrating messy systems, eliminating manual reporting, and creating executive-ready data foundations that teams trust and actually use.

Over the past couple of years, I’ve focused heavily on AI enablement and intelligent automation. I design and deploy AI agents connected to governed data layers, implement n8n workflows for event-driven automation, and build internal tools that reduce repetitive work across finance, marketing, operations, and support teams.

Available as a hands-on individual contributor or in fractional leadership roles (Director, Head of Data, CTO). My mix of operator-level execution and consulting experience makes it easy to step in, stabilize what exists, and improve it quickly.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Analytics at Ryman Hospitality Properties

February 1, 2023 - March 1, 2025

Led data initiatives across NetSuite, Shopify, AXS, MICROS POS, and warehouse data. Built a Snowflake warehouse and semantic models for sales and events, deployed forecasting pipelines improving event forecast accuracy by ~15%, and ingested POS/warehouse/event data in near real-time to power time-sensitive workflows and dashboards. Created secure internal APIs and a web UI to trigger Alteryx workflows, accelerating document processing. Established KPI definitions and RBAC to improve adoption across marketing, finance, retail, and operations.

Head of Analytics at Byte

January 1, 2019 - June 1, 2021

Migrated analytics stack from Azure/Microsoft to Snowflake/dbt/Fivetran, standardizing modeling and CI and delivering ~$300K annual savings (30%) with 50% faster queries. Partnered with data science to operationalize a core predictive model with feature enrichment and feedback loops. Built multi-touch attribution and near real-time CPA tracking across paid search, social, affiliate, influencer, and CRM, reducing CPA by 25% and increasing ROI by 40%; supported a ~$1B valuation.

Director of Analytics at American Addiction Centers

February 1, 2015 - September 1, 2018

Optimized multimillion-dollar media mix with a new reporting ecosystem, reducing patient acquisition cost by 30% and improving lead-to-admission conversion by 20%. Designed a predictive call routing system with skills-based routing, increasing enrollments by 18%. Scaled the analytics team from 1 to 5 and led governance and data literacy across marketing, sales, finance, and clinical analytics.

Regional Digital Marketing Strategist at Gannett | USA TODAY NETWORK

January 1, 2012 - January 1, 2015

Led regional digital marketing strategy and analytics initiatives, driving data-informed decisions to optimize campaigns and engagement.

Founder & Lead Consultant at ConversionGrow

December 31, 2006 - December 31, 2014

Consulted on digital marketing strategy, conversion optimization, and analytics for multiple clients, helping improve marketing performance and profitability.

Education

Bachelor of Science at Southern Polytechnic State University

February 11, 2026 - December 31, 2011

Now known as Kennesaw Statue University

Qualifications

Introduction to Gen AI with Snowflake

November 1, 2025 - November 30, 2025

Application Integration on Oracle Cloud - Oracle University

January 1, 2025 - February 11, 2025

The Data Scientist’s Toolbox - Johns Hopkins University

February 1, 2017 - March 31, 2017

Industry Experience

Healthcare, Software & Internet, Retail, Professional Services, Consumer Goods, Travel & Hospitality

Snowflake Cortex AI Cost Calculator

Purpose: Reference implementation for Cortex cost monitoring and forecasting

A professional toolkit for tracking Snowflake Cortex service consumption and generating accurate cost projections. Perfect for engineering teams during scoping exercises and for clients managing their AI workload budgets.