I’m a senior graphic designer and studio owner with a background that blends strategic thinking, strong visual storytelling, and real-world leadership. As the owner of L. Witter Design, I lead full-service design projects spanning branding, marketing, illustration, and product design—creating thoughtful, user-centered solutions that help businesses grow and connect with their audiences.
With experience across print, digital, UX/UI, and editorial design, I’ve designed for hundreds of publications, collaborated with cross-functional teams, and delivered work under fast-paced, deadline-driven environments. My approach combines clean, intentional design with accessibility, usability, and brand consistency always top of mind.
Before design, I served in the United States Marine Corps where I developed a deep foundation in leadership, problem-solving, and accountability—skills that continue to shape how I manage projects, clients, and teams today. That experience, paired with my creative career, allows me to bring calm, clarity, and structure to complex challenges.
I’m passionate about:
-Human-centered and accessible design (WCAG)
-Strong visual hierarchy and typography
-Translating ideas into compelling visual systems
-Collaboration, iteration, and continuous improvement
My work has been recognized with multiple Wisconsin News Association awards, including first-place honors across advertising, design, and visual storytelling.
If you’re looking for a designer who brings both creative depth and operational discipline to the table, I’d love to connect.
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