Available to hire
I am Lina Montealegre, a US-based Social Media Manager and content creator with 4+ years helping pet and lifestyle brands grow on Instagram and TikTok. I specialize in audience-first short-form video, community-building, and authentic brand storytelling that resonates with pet owners.\n\nI’m skilled at managing content calendars, collaborating with creators and cross-functional teams, and turning insights into campaigns that perform. I love the US pet market and helping brands connect with pet owners online with a warm, direct, and authentic voice.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Animal Talent Agent at Pets On Q & The Animal List
October 1, 2024 - PresentCollaborated with US-based pet brands, producers, and creators to execute content-driven campaigns tailored to pet owners and target audiences; sourced and outreached to pet creators and influencers; guided creators on content direction, tone, and storytelling; contributed to campaign success by aligning content with current social trends and audience behavior in the US pet market; managed multiple campaigns and timelines across stakeholders.
Social Media Intern at Pets On Q & The Animal List
May 1, 2024 - October 1, 2024Managed Instagram and TikTok content calendars, posting consistently and aligning content with audience interests and platform trends; created and edited short-form video content designed to engage pet owners and drive interaction; wrote captions using a warm, conversational tone to foster community and encourage engagement; supported community management by monitoring comments and identifying opportunities to engage with audiences.
Social Media & PR Intern at Solid Gold, H&H Group
January 1, 2022 - January 1, 2023Grew TikTok account from 0 to 50K+ followers and increased engagement by over 9% through targeted content strategies and trend-based execution; created short-form video content tailored to pet owners; wrote captions and messaging aligned with brand voice; supported influencer partnerships to increase brand awareness and reach within the US pet market.
Content Marketing Intern at Solid Gold & Zesty Paws, H&H Group
January 1, 2023 - December 1, 2023Developed and executed content strategies across Instagram and TikTok for pet wellness brands targeting US pet owners; produced short-form video and visual content aligned with trends, brand voice, and audience behavior; collaborated with cross-functional teams and creators to support product launches and campaigns; analyzed performance metrics to refine content strategy and improve engagement and reach; contributed to influencer outreach and UGC campaigns, strengthening brand presence within the pet community.
Education
M.S. in Digital Media Management at University of Southern California
January 11, 2030 - April 15, 2026B.S. in Family Consumer Sciences - Interior Design at California State University - Northridge
January 11, 2030 - April 15, 2026M.S. in Animal Welfare & Behavior at University of Pennsylvania
January 11, 2030 - April 15, 2026Qualifications
Introduction to Social Media Marketing
July 1, 2021 - April 15, 2026Fundamentals of Social Media Advertising
July 1, 2021 - April 15, 2026Advertising with Facebook
July 1, 2021 - April 15, 2026Measure and Optimize Social Media Marketing Campaigns
August 1, 2021 - April 15, 2026Social Media Management
July 1, 2021 - April 15, 2026Building Online Communities
March 1, 2024 - April 15, 2026Social Media Marketing: Managing Online Communities
March 1, 2024 - April 15, 2026Managing Complexity in Diverse Organizations
April 1, 2024 - April 15, 2026Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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