A 16-year, resourceful, and growth-focused edtech/fintech marketer. I have expertise in developing branded content, leading digital strategy, and scaling communities for edtech, fintech, and B2B SaaS organizations. I specialize in omnichannel campaigns, influencer programs, SEO, and technical messaging. I excel at guiding cross-functional teams, collaborating with enterprise and SMB partners, and delivering measurable growth through data-driven marketing. Throughout my career, I have led marketing strategy, content, and branding for clients in education technology, finance, and B2C SaaS. I have also served as a fractional CMO and content leader for online curriculum providers, conducted SWOT analyses, market research, and conversion recommendations for educational brands. My experience spans editorial management, freelance writing, community management, and delivering technical messaging and lead generation resources for B2B and AI/ML clients.…

Linsey Knerl

A 16-year, resourceful, and growth-focused edtech/fintech marketer. I have expertise in developing branded content, leading digital strategy, and scaling communities for edtech, fintech, and B2B SaaS organizations. I specialize in omnichannel campaigns, influencer programs, SEO, and technical messaging. I excel at guiding cross-functional teams, collaborating with enterprise and SMB partners, and delivering measurable growth through data-driven marketing. Throughout my career, I have led marketing strategy, content, and branding for clients in education technology, finance, and B2C SaaS. I have also served as a fractional CMO and content leader for online curriculum providers, conducted SWOT analyses, market research, and conversion recommendations for educational brands. My experience spans editorial management, freelance writing, community management, and delivering technical messaging and lead generation resources for B2B and AI/ML clients.…

Available to hire

A 16-year, resourceful, and growth-focused edtech/fintech marketer.

I have expertise in developing branded content, leading digital strategy, and scaling communities for edtech, fintech, and B2B SaaS organizations. I specialize in omnichannel campaigns, influencer programs, SEO, and technical messaging. I excel at guiding cross-functional teams, collaborating with enterprise and SMB partners, and delivering measurable growth through data-driven marketing.

Throughout my career, I have led marketing strategy, content, and branding for clients in education technology, finance, and B2C SaaS. I have also served as a fractional CMO and content leader for online curriculum providers, conducted SWOT analyses, market research, and conversion recommendations for educational brands. My experience spans editorial management, freelance writing, community management, and delivering technical messaging and lead generation resources for B2B and AI/ML clients.

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Work Experience

Founder & Managing Partner at Knerl Family Media
January 1, 2012 - Present
Led marketing strategy, content, and branding for clients in education technology, finance, and B2C SaaS. Delivered fractional CMO and content leadership services for online curriculum providers. Conducted SWOT analyses, market research, and conversion recommendations for educational brands. Managed editorial calendars, trained creative teams, and built frameworks for scalable content production.
Fractional Editor & Content Manager at Various EdTech / Home Education Clients
January 1, 2018 - Present
Guided editorial strategy and brand positioning for educational product launches and online curricula. Developed style guides, managed freelancers, and oversaw cross-platform content delivery. Achieved GEO and search positioning for emerging markets (ESA funding) terms and trends.
Senior Writer & Community Manager at Wise Bread
December 31, 2019 - September 3, 2025
Directed branded influencer campaigns with H&R Block, Sam’s Club, and Walmart.com. Built and nurtured online communities and executed PR outreach for national financial brands. Earned Wise Bread features in TIME, Woman’s Day, Better Homes & Gardens, Reader’s Digest, and more.

Education

Add your educational history here.

Qualifications

Book Author
June 1, 2021 - September 3, 2025
Book: “Homeschool Hacks: How to Give Your Kid a Great Education without Losing Your Job (Or Your Mind)”, Simon & Schuster, 2021
Print and Digital Magazine Contributor
August 3, 2020 - September 3, 2025
Print and digital contributions: Forbes, Next Avenue, PC Magazine, Boys Life, The Old Schoolhouse Magazine, Grit Magazine, and more.
Public Speaker / Presenter
September 3, 2020 - September 3, 2025
Speaker at FinCon, SXSW, ASJA, MarkeTech, and more on marketing, SEO, and community tactics.

Industry Experience

Education, Financial Services, Software & Internet
    paper Fractional marketing consultant for TEL Education
    • Created homeschool marketing assets, including landing pages, social messaging, newsletter outreach, and press releases
    • Conducted informative parent webinars
    • Planned, managed, and created blog editorial calendar and parent resources
    paper Market Research and SWOT for STEM Nonprofit
    • Conducted original research of 80+ parents to determine viability for new learning offering
    • Provided full competitive analysis, SWOT, and state of the market report