For over 15 years, I’ve built cultural experiences and grown communities across arts, music and wellness. I’ve created festivals from scratch, led audience growth, built digital communities of 10K+, and delivered measurable results through SEO-led content strategy, organic growth, and digital optimisation, including sustained organic traffic growth, email conversions, and significant lifts in CTR. I now work on retainer with a small number of commercial and place-based brands that want strategic thinking and hands-on execution in the same person. My work spans SEO and content strategy, organic growth, digital PR, brand partnerships, authority building, event strategy, and social media audits. No handoffs. No strategies that sit in a folder. Every business has a story worth telling. My job is to extract it, sharpen it, and make it discoverable, turning substance into authority and growth that compounds over time. Based in Daylesford, I work across regional Victoria and beyond with wineries, hospitality groups, premium retail, beauty and wellness, galleries, and destination-led businesses. I take on a limited number of engagements each year. Retainer only. Three-month minimum. Real outcomes…For over 15 years, I’ve built cultural experiences and grown communities across arts, music and wellness. I’ve created festivals from scratch, led audience growth, built digital communities of 10K+, and delivered measurable results through SEO-led content strategy, organic growth, and digital optimisation, including sustained organic traffic growth, email conversions, and significant lifts in CTR. I now work on retainer with a small number of commercial and place-based brands that want strategic thinking and hands-on execution in the same person. My work spans SEO and content strategy, organic growth, digital PR, brand partnerships, authority building, event strategy, and social media audits. No handoffs. No strategies that sit in a folder. Every business has a story worth telling. My job is to extract it, sharpen it, and make it discoverable, turning substance into authority and growth that compounds over time. Based in Daylesford, I work across regional Victoria and beyond with wineries, hospitality groups, premium retail, beauty and wellness, galleries, and destination-led businesses. I take on a limited number of engagements each year. Retainer only. Three-month minimum. Real outcomesWWWW…