As a graphic designer and illustrator, I create content that is visually appealing and communicates with its audience. With over 20 years of experience in the design industry, I have worked with clients from fashion, the drinks industry, travel and tourism. My first love is illustration and visual storytelling, working under the title 'Lisa Illustrations' creating exciting images for print, brand image and content. I enjoy the diversity of working with varying clients and the challenges that brings. As an experienced designer I am well versed in project management, budgets, deadlines and product development.…

Lisa Baughurst nee McGuinness

As a graphic designer and illustrator, I create content that is visually appealing and communicates with its audience. With over 20 years of experience in the design industry, I have worked with clients from fashion, the drinks industry, travel and tourism. My first love is illustration and visual storytelling, working under the title 'Lisa Illustrations' creating exciting images for print, brand image and content. I enjoy the diversity of working with varying clients and the challenges that brings. As an experienced designer I am well versed in project management, budgets, deadlines and product development.…

Available to hire

As a graphic designer and illustrator, I create content that is visually appealing and communicates with its audience. With over 20 years of experience in the design industry, I have worked with clients from fashion, the drinks industry, travel and tourism. My first love is illustration and visual storytelling, working under the title ‘Lisa Illustrations’ creating exciting images for print, brand image and content. I enjoy the diversity of working with varying clients and the challenges that brings.

As an experienced designer I am well versed in project management, budgets, deadlines and product development.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Page & Sons Wine Merchants
June 1, 2018 - Present
Designed custom drinks lists and wine menus, produced print-ready artwork liaising with printers and account managers, and working to deadlines and budgets. Created custom wine labels for 'House Wines', increasing revenue year on year. Project managed and designed all printed and digital assets for 2024/5 trade events, including invitations, interior graphics, wine portfolio booklets and branded goody bags. Compiled digital content for social media and developed guidelines for 'Drinks Lists Creation' and 'Supply Agreements'. Worked with the director on a Page & Sons wine collection built in Italy, producing a narrative label that supports provenance and accessibility; these wines are now a staple on 25% of accounts' lists.
Freelance Illustration Artist & Graphic Designer at Herne Bay Coastal Community
May 1, 2025 - December 1, 2025
Poster & Map commission: hand-painted acrylic seaside nostalgia imagery and a double-sided map highlighting coastal trail, landmarks and local businesses. Digitally edited with text, QR codes and community logos; produced print-ready posters and foldable map for public distribution.
Illustration Artist & Graphic Designer at Southeastern Trains
March 1, 2024 - July 1, 2025
Created 'Seaside destination' and 'Greater London destination' station platform posters, 'Network Weekender' poster, social media and email content; produced ten '100 Years of Rail' Network Rail posters and an 'Ashford Train Maintenance' tote bag design. Worked closely with marketing to craft nostalgic yet modern images; hand-painted illustrations scanned and edited for assets.
Illustration Artist & Graphic Designer at WRAPPED
June 1, 2025 - July 1, 2025
Illustration commission to produce an image for use across multiple products. Researched the area, produced pencil sketches, hand-painted the chosen design, digitally edited the scan and added text to create print-ready artwork for promotional goods, prints and postcards.
Illustration Artist & Graphic Designer at FAT FACE
March 1, 2025 - May 1, 2025
Illustration commission to produce an image for use across social media; hand-painted a storytelling image capturing the brand's 'Happy Hours' concept. Scanned and edited into digital assets for social channels; created social media content including a reel that combined the advertising shoot and the illustration, driving engagement and a subsequent social giveaway.
Illustration Artist at NIKE/ EA GAMES
November 1, 2024 - Present
Prop Illustration; commissioned to create an image of a Nike Air Jordan Bred used in a video promoting a gaming experience; assets utilized across social media and advertising.
Illustration Artist at JOSH WIDDICOMBE
September 1, 2024 - Present
Prop Illustration used as part of his tour poster ‘Not My Cup of Tea’; a positive write-up of the work shared on social platforms.
Illustration Artist at ISLE MAGAZINE
July 1, 2023 - Present
July 2023: Illustrations for magazine article 'Seaside Stereotypes' featuring humorous, engaging characters and iconic locations. August 2024: Recommissioned for a 6-page article following initial success.
Illustration Artist at ISLE MAGAZINE
August 1, 2024 - Present
Illustrations to sit alongside their 'Seaside Stereotypes' article; recommissioned in 2024 to illustrate a 6-page article.
Illustration Artist at SELINA
May 1, 2023 - June 1, 2023
Created nostalgic T-shirt designs for their Margate hotel; two illustrations hand-painted and digitally refined; designs sold out within two weeks of opening.
Illustration Artist at DREAMLAND MARGATE
April 1, 2023 - May 1, 2023
Interior murals: hand-painted eight character illustrations for the iconic roller disco; collaborated with the visual merchandising team to produce interior vinyls.
Illustration Artist at 6 PAR 4 MUSIC FESTIVAL (LES TROIS ELEPHANTS)
May 1, 2023 - May 26, 2023
Illustration commission for posters, programs and social media; hand-painted image of headlining act Zaho de Sagazan; produced print-ready artwork and social assets.
Artist at LISA ILLUSTRATIONS Gallery 7
January 1, 2018 - December 31, 2023
Gallery-based artist in Margate, 2000-2003; subsequently left to focus on commercial illustration commissions.
Senior Footwear Designer And Consultant at VARIOUS BRANDS INCLUDING: LEVIS, CLARKS, PARIS HILTON, BODEN, KICKERS AND ARCADIA GROUP
January 1, 1996 - December 31, 2018
Senior footwear designer and consultant, 1996-2018; collaborated with multiple brands across product development, design and brand strategy.

Education

BA Fashion at Ravensbourne, London
January 11, 2030 - July 1, 1998
BTEC Diploma in Art and Design at KIAD, Maidstone
January 11, 2030 - July 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Education
    uniE621 Southeastern Trains
    Brief: To create poster images that evoked nostalgia but excited a modern day traveller. To increase ticket sales to the coastal towns and weekender travel. Application: Attention grabbing hand painted illustrations that engage with the public. Once scanned I edited them in Photoshop and completed the layout in indesign. Print and social media assets were made of all designs. Outcome: The final designs spoke to southeastern’s customers with great reactions on social media and an uptake in tickets sales. This resulted in a further four projects within the same year.…
    uniE621 Page & Sons Trade Day Visuals
    Brief: To design and manage the print work for the company Trade event ‘Spring Portfolio Tasting’ . This included, invitations, interior graphics, a wine portfolio document and a tote with branded merchandise. The Trade event had to capture new accounts, educating them on what Page & Sons had to offer whilst also being exciting for the existing customer base. Strong visually with a clear brand message. Application: Using photoshop and indesign print work was created from a variety of existing images and sourced imagery. I created the tag line ‘Your Perfect Drinks Partner’ as well as updating the logo sub heading to ‘wine & spirit merchants since 1804’ from ‘family wine merchants since 1804’. Liaising with company directors, account managers, printers and suppliers to ensure everything was designed and delivered on time. Outcome: There was a great response to the event on social media, new accounts signed up and the event saw attendance increase 25% on the previous year. photo graphicdesigner branding designer…
    uniE621 Poster design 6 Par 4 Festival, France
    The Brief: To capture their headline act Zaho de Sagazan in an expressive portrait. They wanted my signature portrait style of broad brush strokes to align with her free spirited performance style and personality. The artwork must be suitable for use across posters, programs and social media posts Application: The final design was raw and free and captured Zaho’s expressive nature. The scanned original painting was edited and a poster and program cover was created in indesign. The textured brushstrokes were used as a backdrop for the social media content. The lush green brush strokes pulled the whole campaign together across print and digital. Outcome: The festival atwork was well received The brush stroke background was so popular is was used across other events by 6par4. Zaho asked to keep the original acrylic painting too. illustrator branding graphicdesigner designer portraitartist contentcreator…
    uniE621 Fat Face 'Happy Hours' Social media campaign
    The Brief: To create an illustration for use across their social media channels that captured the ad campaign ‘Happy Hours’ giving it a personal touch that captured the customer’s attention, evoking the question ‘ When are your Happy Hours?’ Application: Social media reels and carousels were created using my illustration process. A video reel showing the process interlinked with the photo shoot which was filmed at Dreamland in Margate and posted to Tik Tok.Instagram/ Facebook: Outcome: The illustrations resonated well with these channels, as a result the original painting was used as a giveaway promotion. The printed skirt was among the best sellers within their campaign. photo graphicdesigner illustrator designer…
    uniE621 Calvisana Wine - Page & Sons Wine Merchants
    The Brief: To create an ‘own label’ wine brand for Page & Sons WIne Merchants that could be sold to accounts as a mid range wine in a selection of popular staples. Pinot Grigio delle Venezie, Pinot Grigio Rosé and Montepulciano. The styling of the wine had to look quintessentially Italian yet approachable. The Application: The Cera font was given. The remainder of the logo must feature the surrounding countryside of Verona in a muted colour palette that didn’t distract from the wine information. An attractive table wine that would be bought predominantly off of a wine menu. The Outcome: Currently just under 25% of Page & Sons accounts are stocking the Calvisana range on their wine lists. photo logo branding graphicdesigner designer drinksbranding packagingdesign winelabeldesign…
    uniE621 Herne Bay Poster and Map- Canterbury City Council
    The Brief: To put Herne Bay on the map! The goal was to create a map and poster that showcased Herne Bay’s old time seafront and businesses. To draw the community together and detail attractions and the Cultural Trail. Placing its proximity to other local attractions such as Reculver. Application: I created the catch phrase ‘Herne Bay The Hidden Gem’ as it sums up the forgotten nature of this seaside town. I used a mix of hand painted illustrations and vector based illustrations to form the map base. Using the local businesses to draw interest through a featured business section. A double royal poster and an A3 foldable map. The hand painted illustration acted as a poster base and front cover for the map, with digitally added ‘Discover’ or ‘Explore’. Outcome: The map was a community project initially funded by The Little Green Bookshop, Herne Bay Coastal Community Team and the Rotary Club. Once Canterbury City Council saw the initial work on the map and poster they added additional funding for further maps and posters and they were added to Herne Bay train station platforms also. The map gained press coverage which resulted in more visitors to the town. graphicdesigner webdesigner branding designer photo logo map infographics…