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Lisanne Pinfield is a Brand Designer focused on defining positioning, shaping visual identities, and crafting compelling stories that help teams scale with confidence. She partners closely with CEOs and senior stakeholders, aligning brand strategy across marketing, sales, and product. Across fintech, transport tech, and brand agencies, Lisanne has built and refined brand systems, investor decks, and UI-forward brand experiences—supporting growth from early positioning through successful acquisition. Her work emphasizes clarity, consistency, and long-term brand alignment with product and narrative.…Lisanne Pinfield is a Brand Designer focused on defining positioning, shaping visual identities, and crafting compelling stories that help teams scale with confidence. She partners closely with CEOs and senior stakeholders, aligning brand strategy across marketing, sales, and product. Across fintech, transport tech, and brand agencies, Lisanne has built and refined brand systems, investor decks, and UI-forward brand experiences—supporting growth from early positioning through successful acquisition. Her work emphasizes clarity, consistency, and long-term brand alignment with product and narrative.

Lisanne Pinfield

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Lisanne Pinfield is a Brand Designer focused on defining positioning, shaping visual identities, and crafting compelling stories that help teams scale with confidence. She partners closely with CEOs and senior stakeholders, aligning brand strategy across marketing, sales, and product. Across fintech, transport tech, and brand agencies, Lisanne has built and refined brand systems, investor decks, and UI-forward brand experiences—supporting growth from early positioning through successful acquisition. Her work emphasizes clarity, consistency, and long-term brand alignment with product and narrative.…Lisanne Pinfield is a Brand Designer focused on defining positioning, shaping visual identities, and crafting compelling stories that help teams scale with confidence. She partners closely with CEOs and senior stakeholders, aligning brand strategy across marketing, sales, and product. Across fintech, transport tech, and brand agencies, Lisanne has built and refined brand systems, investor decks, and UI-forward brand experiences—supporting growth from early positioning through successful acquisition. Her work emphasizes clarity, consistency, and long-term brand alignment with product and narrative.

Available to hire

Lisanne Pinfield is a Brand Designer focused on defining positioning, shaping visual identities, and crafting compelling stories that help teams scale with confidence. She partners closely with CEOs and senior stakeholders, aligning brand strategy across marketing, sales, and product.

Across fintech, transport tech, and brand agencies, Lisanne has built and refined brand systems, investor decks, and UI-forward brand experiences—supporting growth from early positioning through successful acquisition. Her work emphasizes clarity, consistency, and long-term brand alignment with product and narrative.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Dutch

Fluent

English

Advanced

Work Experience

Brand Designer at Inveniam Capital Partners

January 1, 2025 - Present

Defined and refined Inveniam’s positioning to bring clarity that supports scaling with confidence. Rebranded the company’s visual identity to reflect its newly defined ambition. Worked closely with the CEO and managed senior stakeholders, partnering with teams across Marketing, Sales, and Product.

Head of Brand at Hedgehog

February 1, 2022 - January 1, 2025

Established Hedgehog’s positioning and created its visual identity in close alignment with the Product team. Focused heavily on refining Hedgehog’s story through the investor deck. Supported brand development that contributed to Hedgehog being acquired by Inveniam Capital Partners in December 2024.

Senior Brand Designer at Mr B & Friends

February 1, 2019 - February 1, 2022

Collaborated with the Creative Director and other designers on brand development (mostly UI) for clients including IHG, Bristol Airport, LDC, and AutomatePro.

Senior Brand Comms Designer at Trainline

April 1, 2017 - December 1, 2018

Served as Project Lead for Trainline’s brand refresh in collaboration with Studio Koto. Worked as Senior Creative on multiple campaigns. Managed a creative team of four, ensuring brand consistency across in-house and agency work, and established a levelling framework to support creatives’ growth and development.

Brand Design Lead at BlaBlaCar

July 1, 2015 - March 1, 2017

Led brand design for a creative team across London and Paris, occasionally managing freelancers. Acted as first point of contact for corporate identity, style guide, and brand design queries across 22 international markets. Collaborated with Product teams to plan and support campaigns.