I'm a freelance writer and copywriter with a focus on advertising, editorial content, and internal communications. I craft scripts, creative concepts, and translated/editorial content for LATAM & Caribbean markets, while shaping digital assets for product launches and corporate events. I develop content across internal newsletters, sustainability and employee benefits campaigns, and corporate platforms, collaborating with creative teams to ensure clarity, tone, and impact. I thrive on multi-channel storytelling and adapting narratives for diverse audiences.

Lisbeth Duvergé Soto

I'm a freelance writer and copywriter with a focus on advertising, editorial content, and internal communications. I craft scripts, creative concepts, and translated/editorial content for LATAM & Caribbean markets, while shaping digital assets for product launches and corporate events. I develop content across internal newsletters, sustainability and employee benefits campaigns, and corporate platforms, collaborating with creative teams to ensure clarity, tone, and impact. I thrive on multi-channel storytelling and adapting narratives for diverse audiences.

Available to hire

I’m a freelance writer and copywriter with a focus on advertising, editorial content, and internal communications. I craft scripts, creative concepts, and translated/editorial content for LATAM & Caribbean markets, while shaping digital assets for product launches and corporate events.

I develop content across internal newsletters, sustainability and employee benefits campaigns, and corporate platforms, collaborating with creative teams to ensure clarity, tone, and impact. I thrive on multi-channel storytelling and adapting narratives for diverse audiences.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Copywriter at BBDO
January 1, 2024 - Present
Developed advertising campaigns and digital communications; wrote scripts and created concepts for product launches and corporate events; supported internal communications and newsletters during organizational changes.
Copywriter / Content Creator at Freelance Projects
January 1, 2023 - Present
Created content for auto, lifestyle, and wellness brands; produced editorial and marketing materials; translated editorial content for LATAM & Caribbean markets.
Content Writer at IKEA Spanish Islands & Caribbean
January 1, 2024 - Present
Wrote and edited articles for internal and external channels; supported corporate communications and marketing campaigns.

Education

Bachelor's Degree in Advertising at UNAPEC
January 1, 2019 - January 1, 2022
Creative Writing Techniques for Business at LinkedIn Learning
January 1, 2023 - January 1, 2023
Fundamentals of Digital Marketing at LinkedIn Learning
January 1, 2022 - January 1, 2022

Qualifications

Leadership Certificate for Youth
January 1, 2017 - October 21, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail