I’m a Creative Hybrid Strategist and Project Manager who translates high-level business goals into measurable campaigns. I blend creative vision with operational rigor to drive growth, transforming briefs into engines of impact. With experience across Canada’s largest retail portfolios and bilingual asset production, I’ve led high-volume creative operations, built scalable processes, and leveraged data-driven design to boost engagement and revenue. I’m a Chartered Marketer candidate, fluent in English, French, and Spanish, and I thrive at the intersection of strategy, storytelling, and production.…

Lise Hernandez Girouard

I’m a Creative Hybrid Strategist and Project Manager who translates high-level business goals into measurable campaigns. I blend creative vision with operational rigor to drive growth, transforming briefs into engines of impact. With experience across Canada’s largest retail portfolios and bilingual asset production, I’ve led high-volume creative operations, built scalable processes, and leveraged data-driven design to boost engagement and revenue. I’m a Chartered Marketer candidate, fluent in English, French, and Spanish, and I thrive at the intersection of strategy, storytelling, and production.…

Available to hire

I’m a Creative Hybrid Strategist and Project Manager who translates high-level business goals into measurable campaigns. I blend creative vision with operational rigor to drive growth, transforming briefs into engines of impact.

With experience across Canada’s largest retail portfolios and bilingual asset production, I’ve led high-volume creative operations, built scalable processes, and leveraged data-driven design to boost engagement and revenue. I’m a Chartered Marketer candidate, fluent in English, French, and Spanish, and I thrive at the intersection of strategy, storytelling, and production.

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Language

Spanish; Castilian
Fluent
French
Fluent
English
Advanced

Work Experience

Marketing Graphic Coordinator (Strategic Leadership & Creative Execution) at Cadillac Fairview
November 1, 2021 - September 1, 2025
Strategic Leadership: managed all creative projects and prioritized resources for national campaigns across retail, office, and corporate communications, while maintaining post-production and motion graphics expertise. Strategy & Brand Governance: developed a corporate-branded template system to streamline production and ensure brand alignment. Efficiency & Innovation: proposed a centralized Adobe Creative Cloud Library to standardize asset usage and improve workflow. High-Volume Multichannel Production: adapted creative for multi-platform assets and delivered 500+ deliverables per campaign across social, print, and digital screens. Digital Engagement: produced motion graphics and video content to transform static assets into dynamic promotions, increasing customer engagement.
Marketing Project Management Specialist at Centre vétérinaire DMV
January 1, 2019 - December 1, 2019
Strategy & Project Management: centralized 100+ internal and external marketing initiatives using Wrike, improving cross-department alignment. Digital Strategy & Content Planning: executed SEO audit and created a comprehensive social media calendar, boosting keyword ranking and content volume. PR & Communications: secured front-page coverage for the inauguration of the new IRM. Production: designed and produced bilingual marketing assets (print ads, videos, email campaigns) to support lead generation and brand awareness.
Creative Director & Concept Lead (Indoor Skydancing) at FAI - World Air Sports Federation
January 1, 2015 - January 1, 2018
Innovation & Market Creation: pioneered Indoor Skydancing—the artistic discipline of choreographing human flight to music in a wind tunnel, solving the technical barrier of high noise to enable music synchronization. Strategic Influence & Policy Change: influenced FAI to update competition rules to include music as an optional element. Standardization & Global Adoption: developed judging criteria, mentored athletes, and helped launch the first official musical freestyle event, driving global adoption and sponsorship opportunities. Content Strategy & Ecosystem Growth: crafted a globally viral event format, generating millions of organic views and expanding the sport’s audience and sponsorship potential.
Editor-in-Chief & Advertising Sales Manager (Creative & Commercial Lead) at Canadian Sport Parachuting Association
January 1, 2010 - December 1, 2014
Advertising Sales Strategy: doubled advertising revenue by restructuring compensation from a flat fee to a 15% commission model. Editorial Leadership: expanded the writers network, led remote translation teams, and oversaw budget. Digital Presence & Production: launched the organization’s first Facebook page and redesigned the magazine’s visual identity to modernize branding and streamline production.
Multimedia Graphic Designer at LASIK MD
February 1, 2012 - August 1, 2012
Brand Compliance: created high-volume promotional campaigns across national clinics adhering to brand guidelines. Video Strategy: shot and edited promotional videos to enhance the patient experience in waiting rooms.
Multimedia Graphic Designer at National Research Council Canada / Conseil national de recherches Canada
September 1, 2004 - December 1, 2007
Experiential Launch Strategy (NeuroTouch): collaborated with R&D to execute a unique Virtual Ribbon Cutting for the surgical simulator; Start-Up Branding: developed brand identities for internal ventures; Trade Show & Exhibition Design: created large-scale materials for international exhibitions; Engagement Campaigns: produced corporate video content; Strategic Educational Solution: designed a CD-ROM-based e-learning strategy to overcome pre-broadband barriers.
Public Relations Event Specialist at Maxima Distinción S.A de C.V
January 1, 2000 - August 1, 2002
Collaborated with marketing to conceive and execute events for brand awareness, store openings, and influencer partnerships; built relationships with editors and influencers; managed internal and external events and VIP visits; maintained client database and provided special project support.
Sales Account Executive at Fiesta Americana
January 1, 1999 - November 1, 1999
Built relationships with potential clients, highlighting facilities for business events; coordinated blocks of rooms, meetings, conferences, and catering services; followed up on client needs to support event planning.

Education

AEC Web Development and Digital Marketing at Montreal College of Information Technology
October 1, 2020 - October 1, 2021
Diploma in Multimedia Design at International Academy of Design
September 1, 2003 - September 1, 2004
Bachelor's Degree (Licence) in Communication at Universidad de Monterrey
January 1, 1995 - January 1, 1999

Qualifications

Compliance for Marketers - Chartered Marketer Designation (CMA) — In Progress
January 11, 2030 - January 16, 2026
Certificate of Completion - Brand Learning SVG
January 11, 2030 - January 16, 2026

Industry Experience

Media & Entertainment, Retail, Healthcare, Education, Professional Services, Real Estate & Construction, Government, Travel & Hospitality
    paper PIONEERING INNOVATION

    PIONEERING INNOVATION (As Cited on Wikipedia) Documented in sport history for pioneering Indoor Skydancingintegrating human flight with music.

    The Challenge: Solved the complex technical hurdle of integrating synchronized sound in a high-noise wind tunnel environment.

    The Legacy: My proof-of-concept performance at the 1st FAI World Cup set the precedent that influenced the FAI to update its rules to include music.

    The Viral Impact: Scaled this concept by curating the artistic discipline for the Wind Games. Resulting performances generated millions of organic views, validating market demand globally.

    LINK: https://www.twine.net/signin