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I am a strategic marketing and sales leader with over twenty years of experience driving commercial growth for global B2B technology brands across Europe, the Middle East and Africa. I help organisations turn ambition into traction by connecting strategy, marketing and sales in a way that delivers measurable pipeline and ROI. I have led integrated event and field marketing programmes for brands such as IBM, Oracle, Salesforce and Red Hat, translating complex commercial challenges into clear, creative and results driven campaigns. I am used to working within enterprise environments with multiple stakeholders, aligning marketing, sales and partners, and optimising budgets to maximise impact rather than activity. What clients value in my approach is focus and pragmatism. I don’t believe in marketing for visibility alone, every programme must contribute to growth, brand preference and commercial momentum. I enjoy shaping markets through strong branding, relevant content and targeted programmes, and I thrive in fast paced, collaborative environments where decisions are grounded in insight and results matter.…I am a strategic marketing and sales leader with over twenty years of experience driving commercial growth for global B2B technology brands across Europe, the Middle East and Africa. I help organisations turn ambition into traction by connecting strategy, marketing and sales in a way that delivers measurable pipeline and ROI. I have led integrated event and field marketing programmes for brands such as IBM, Oracle, Salesforce and Red Hat, translating complex commercial challenges into clear, creative and results driven campaigns. I am used to working within enterprise environments with multiple stakeholders, aligning marketing, sales and partners, and optimising budgets to maximise impact rather than activity. What clients value in my approach is focus and pragmatism. I don’t believe in marketing for visibility alone, every programme must contribute to growth, brand preference and commercial momentum. I enjoy shaping markets through strong branding, relevant content and targeted programmes, and I thrive in fast paced, collaborative environments where decisions are grounded in insight and results matter.

Liselore Ligtermoet

Marketing Strategist, Marketing Consultant, Brand Strategist, +2

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I am a strategic marketing and sales leader with over twenty years of experience driving commercial growth for global B2B technology brands across Europe, the Middle East and Africa. I help organisations turn ambition into traction by connecting strategy, marketing and sales in a way that delivers measurable pipeline and ROI. I have led integrated event and field marketing programmes for brands such as IBM, Oracle, Salesforce and Red Hat, translating complex commercial challenges into clear, creative and results driven campaigns. I am used to working within enterprise environments with multiple stakeholders, aligning marketing, sales and partners, and optimising budgets to maximise impact rather than activity. What clients value in my approach is focus and pragmatism. I don’t believe in marketing for visibility alone, every programme must contribute to growth, brand preference and commercial momentum. I enjoy shaping markets through strong branding, relevant content and targeted programmes, and I thrive in fast paced, collaborative environments where decisions are grounded in insight and results matter.…I am a strategic marketing and sales leader with over twenty years of experience driving commercial growth for global B2B technology brands across Europe, the Middle East and Africa. I help organisations turn ambition into traction by connecting strategy, marketing and sales in a way that delivers measurable pipeline and ROI. I have led integrated event and field marketing programmes for brands such as IBM, Oracle, Salesforce and Red Hat, translating complex commercial challenges into clear, creative and results driven campaigns. I am used to working within enterprise environments with multiple stakeholders, aligning marketing, sales and partners, and optimising budgets to maximise impact rather than activity. What clients value in my approach is focus and pragmatism. I don’t believe in marketing for visibility alone, every programme must contribute to growth, brand preference and commercial momentum. I enjoy shaping markets through strong branding, relevant content and targeted programmes, and I thrive in fast paced, collaborative environments where decisions are grounded in insight and results matter.

Available to hire

I am a strategic marketing and sales leader with over twenty years of experience driving commercial growth for global B2B technology brands across Europe, the Middle East and Africa. I help organisations turn ambition into traction by connecting strategy, marketing and sales in a way that delivers measurable pipeline and ROI.

I have led integrated event and field marketing programmes for brands such as IBM, Oracle, Salesforce and Red Hat, translating complex commercial challenges into clear, creative and results driven campaigns. I am used to working within enterprise environments with multiple stakeholders, aligning marketing, sales and partners, and optimising budgets to maximise impact rather than activity.

What clients value in my approach is focus and pragmatism. I don’t believe in marketing for visibility alone, every programme must contribute to growth, brand preference and commercial momentum. I enjoy shaping markets through strong branding, relevant content and targeted programmes, and I thrive in fast paced, collaborative environments where decisions are grounded in insight and results matter.

Skills

Microsoft Office

Salesforce

Language

Dutch

Fluent

English

Fluent

Portuguese

Advanced

Spanish; Castilian

Intermediate

Work Experience

Head of Marketing and Sales (Europe) at DDG Europe

October 1, 2010 - Present

Head of Marketing and Sales for two labels (DDG Event Marketing and DDG Promotions) with added focus on energy renewables; responsible for business development, sales and marketing activities across Europe; working with large IT, Telco and Energy accounts (e.g., Salesforce, Microsoft, Okta, SentinelOne, Informatica, PagerDuty, WalkMe, Blue Prism, Wipro, Tata Communications, Apptio, ACT Commodities, 3Degrees). Achievements include portfolio growth and a €1M+ revenue impact; brand refresh and digital strategy (2016); ambassador and customer retention programs; development of live online and hybrid event concepts.

Project and Account Manager at DDG Europe

January 1, 2011 - Present

Managed all marketing and communication projects for Oracle Apps and Oracle Tech marketing within the DDG portfolio; centralizing EMEA campaigns and delivering consistent revenue (avg. €700k/year). Also coordinated marketing projects for IBM internal comms and Wipro conferences; led workshops on innovation and concept development to drive proactive client engagement.

Freelance Marketing Consultant at Sotogrande

January 1, 2015 - December 31, 2018

Reorganized sales and marketing organization for new investors/owners; led RFP processes for digital ecosystem, branding, marketing vision, PR and media; concept development for real estate projects targeting HNWI/UHNWI; managed onsite and international lead-generation events; directed real estate marketing initiatives.

Freelance Marketing and Communication Specialist at Luximos

October 1, 2010 - Present

Responsible for yearly marketing planning; development of marketing materials (brochures, translations, website, content); concept development for developers and investors; management of onsite and international marketing events; real estate marketing.

Freelance Marketing and Communication Specialist at WETAG

October 1, 2010 - Present

Provided freelance marketing and communication services for a Swiss-based real estate firm; lead generation events and creation of marketing concepts for developers and investors; coordination of language-enabled marketing materials.

Marketing Director at IRG International Realty Group

August 1, 2006 - October 1, 2010

Full marketing and PR responsibility for IRG – Christie’s Great Estates portfolio; developed websites, social media campaigns, PR materials and media plans for European resorts; established partnerships with Christie’s Great Estates, ERN, Luxury Portfolio and Leading Real Estate; led EU/US/Canada marketing activities and earned the 2010 Christie’s Great Estates award for best medium market.

Marketing Manager at Castro Marim Golfe and Country Club

April 1, 2005 - August 1, 2006

Created a marketing and sales plan for rentals and golf course; planned exhibitions, media campaigns and events in Europe, USA and Canada; developed owner rental program and customer incentive programs.

Senior Project Manager at DDG Smart Marketing

March 1, 2004 - February 1, 2005

Led major marketing projects and campaigns; contributed to the agency’s growth in the DDG portfolio.

Project Manager - International Conferences at LGCE

September 1, 2003 - March 1, 2004

Managed international conferences; coordinated program delivery and stakeholder engagement in Amsterdam, NL for EMEA events.

Project Coordinator, Governmental Conferences & Communications at Acta

October 1, 2000 - October 1, 2003

Coordinated government-oriented conferences and communication projects; supported event logistics and outreach.

Facility Manager at Board of Dutch Cities

October 1, 1999 - October 1, 2000

Managed facility operations; supported communications and events.