I'm a writer, designer, and visual artist with 5+ years of digital media experience. Whatever your project may be, I have the ingenuity and technical skill to bring out its fullest potential with remarkable, immersive design. Notable credits include: - Writer on Coral Island and Puzzle Legends - Narrative Designer on Critter Cove - Game Designer on Faction Packed - Layout Designer on Sock Puppets, Biotrophication, and Dracotrophication - UI & Graphic Designer on DriverInbound

Xan Farley

PRO
5.0 (1 review)

I'm a writer, designer, and visual artist with 5+ years of digital media experience. Whatever your project may be, I have the ingenuity and technical skill to bring out its fullest potential with remarkable, immersive design. Notable credits include: - Writer on Coral Island and Puzzle Legends - Narrative Designer on Critter Cove - Game Designer on Faction Packed - Layout Designer on Sock Puppets, Biotrophication, and Dracotrophication - UI & Graphic Designer on DriverInbound

Available to hire

I’m a writer, designer, and visual artist with 5+ years of digital media experience. Whatever your project may be, I have the ingenuity and technical skill to bring out its fullest potential with remarkable, immersive design.

Notable credits include:

  • Writer on Coral Island and Puzzle Legends
  • Narrative Designer on Critter Cove
  • Game Designer on Faction Packed
  • Layout Designer on Sock Puppets, Biotrophication, and Dracotrophication
  • UI & Graphic Designer on DriverInbound
See more

Language

English
Fluent

Work Experience

Game Designer at Kyoso Interactive
November 30, 2024 - October 3, 2025
- Crafted 12 interactive live-service game prototypes in 2 months in Figma, with 3 moved into production. - Led design of core gameplay loop, systems, items, live service features, and progression, as well as documenting and implementing using spreadsheets, written documents, Figma, and JSON files. - Improved player experience by iterating mechanics and game balance based on data from spreadsheets, simulations, twice-weekly in-house QA testing, and cross-functional collaboration. - Created text and user flows for tutorials as well as lore, technical documentation, and marketing copy. - Utilized an established design system to iterate user interface in Figma with new and updated screens, flows, assets, and iconography, as well as preparing assets for developer handoff.
Narrative Content Designer at Gentleman Rat
January 3, 2022 - September 29, 2023
Designed, wrote, and implemented 50% of content in a cozy life sim, including 30+ branching quests, 20 unique NPCs, dozens of puzzles, hundreds of items, all narrative variables, and more. Wrote, edited, and implemented 6,000+ dialogue lines with a focus on unifying narrative voice. Magnified interactivity by prototyping and implementing procedural open world quest systems. Ensured a unified experience by working with a cross-functional team to uphold the game's core vision.
Lead Writer at 555 Comics
September 5, 2021 - February 24, 2022
Accrued 10,000+ followers in 4 months for a Twitter-based webcomic by crafting distinctive characters, authentic dialogue, compelling storylines, and intriguing worldbuilding for an original IP. Utilized feedback from editors and the community to iterate on storytelling methods methods and ensure audience satisfaction.
Writer at Stairway Games
April 5, 2021 - July 30, 2021
Wrote and edited 1,000+ unique, emotionally resonant dialogue lines for 4 fan-favorite NPCs. Strengthened player investment by writing scripts for 20 compelling romance cutscenes.
Writer at Microfun Limited
November 2, 2020 - February 26, 2021
Pitched and wrote storylines collaboratively in a writers' room format to build audience investment in the cast and setting of a live service fantasy RPG. Partnered with art and design teams to ensure narrative content's alignment with gameplay experience. Streamlined communication and improved story cohesion by overhauling lore documentation.
UI & Graphic Designer at Rubberside Down
April 12, 2021 - December 31, 2021
Developed responsive, pixel-perfect, mobile-first user interfaces in Figma for 4 games and SaaS applications, with close attention to flow, clarity, and accessibility. Worked closely with developers, stakeholders, and other cross-functional teams to unify projects. Created brand guidelines and visual assets for use in digital and print marketing. Implemented UI in collaboration with developers, including animations and interactions.

Education

Advanced Diploma of Game Design & Production at Academy of Interactive Entertainment
August 8, 2018 - July 15, 2020
Valedictorian of Game Design, Class of 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet
    uniE621 Mysticum Mundus UI
    This dynamic mockup was created in Figma for a top-down ARPG prototype known internally as Project Mysticum Mundus. By combining elements of classic ARPGs like Diablo with a hyper-clean lineless style, I sought to evoke how the game's design honors timeless genre traditions while also taking things in a fresh new direction.
    uniE621 Styled Stealth Card Game UI
    This mockup was made as a proof of concept for a toon-styled military stealth game described as Slay the Spire meets Metal Gear with a stylized twist. I channeled the game's cartoon influence with bold, textured lineart and strong shapes, while using color, glow, and iconography to evoke a 90's idea of high-tech military consoles.
    uniE621 Dig Too Deep UI Sample
    This is a small selection of my pixel art UI for the upcoming game Dig Too Deep, made in Godot 4. The shoddy, off-kilter vibe is intentional, designed to evoke the goblins and trolls the player commands in the game. uxdesign uidesign pixelart designer gameart
    paper Critter Cove

    Critter Cove is a nautical life simulator game where players help restore a run-down tourist island. I spent almost 2 years at Gentleman Rat as a Narrative & Content Designer, where I spent my days crafting everything from quest content to NPC behaviors to environmental points of interest.

    My mission was to make the world feel alive by populating it with as much to see, do, and experience as possible, and that all of it was high-quality, immersive, and aligned with the game’s tone and broader goals. Here are a few highlights:

    • I edited 90% of the game’s per-existing dialogue for consistency in character voice, grammar, and humor.
    • 50% of the game’s content at-launch was designed, written, implemented, and tested by me.
    • I owned the narrative arc, visual aesthetic, and content direction of an entire biome, comprised of 4 large islands and their surrounding oceans.
    • I prototyped entirely new forms of emergent content using Opsive Behavior Designer entirely on my own, without a single line of code.
    uniE621 DriverInbound Flyer
    DriverInbound is a mobile application providing last-mile delivery guides to truckers across the United States. I was contracted to overhaul the UI of the early app, as well as define its branding and style. This promotional flyer was created in Affinity Designer, with an app screenshot taken from the Unity build. The logo and UI design were done by me, and the font used is General Sans. logo graphicdesigner illustrator designer
    uniE621 KaryogeneSYS UI
    This UI was created at a 640x480 resolution for an atmospheric retro-style game project. I've scaled it up so it can be enjoyed without zooming in.
    uniE621 DriverInbound Assets
    DriverInbound is a mobile application providing last-mile delivery guides to truckers across the United States. I was contracted to overhaul the UI of the early app, as well as define its branding and style. These assets were created as vectors in Affinity Designer for use in the Unity app. logo graphicdesigner designer illustrator
    uniE621 Promo Art: Seattle Indies Slow Jam '22
    I did this one for the Seattle Indies, a nonprofit that empowers indie game devs through education, networking, and other opportunities. My favorite part was drawing all the objects to give the three developers depicted unique personalities and interests! illustrator