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Hi, I’m Michelle Liu, a product and marketing professional based in Guangzhou, China. I hold a Master of Science in Management from the University of Warwick and a Bachelor of Science in Hospitality Management from Penn State. I lead product lifecycles, drive e-commerce and digital marketing strategies for the China market, and collaborate with agencies, vendors, and wholesale partners to deliver high-quality campaigns and launches. I enjoy turning data into actionable insights, optimizing live streaming and marketing performance, and coordinating cross-functional teams to execute events and campaigns. I am fluent in Mandarin and English, with Cantonese at a basic level, and proficient in Excel, Photoshop, and a range of marketing tools.…Hi, I’m Michelle Liu, a product and marketing professional based in Guangzhou, China. I hold a Master of Science in Management from the University of Warwick and a Bachelor of Science in Hospitality Management from Penn State. I lead product lifecycles, drive e-commerce and digital marketing strategies for the China market, and collaborate with agencies, vendors, and wholesale partners to deliver high-quality campaigns and launches. I enjoy turning data into actionable insights, optimizing live streaming and marketing performance, and coordinating cross-functional teams to execute events and campaigns. I am fluent in Mandarin and English, with Cantonese at a basic level, and proficient in Excel, Photoshop, and a range of marketing tools.

Liu Michelle

Product Designer, Brand Designer, Graphic Designer, +2

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Hi, I’m Michelle Liu, a product and marketing professional based in Guangzhou, China. I hold a Master of Science in Management from the University of Warwick and a Bachelor of Science in Hospitality Management from Penn State. I lead product lifecycles, drive e-commerce and digital marketing strategies for the China market, and collaborate with agencies, vendors, and wholesale partners to deliver high-quality campaigns and launches. I enjoy turning data into actionable insights, optimizing live streaming and marketing performance, and coordinating cross-functional teams to execute events and campaigns. I am fluent in Mandarin and English, with Cantonese at a basic level, and proficient in Excel, Photoshop, and a range of marketing tools.…Hi, I’m Michelle Liu, a product and marketing professional based in Guangzhou, China. I hold a Master of Science in Management from the University of Warwick and a Bachelor of Science in Hospitality Management from Penn State. I lead product lifecycles, drive e-commerce and digital marketing strategies for the China market, and collaborate with agencies, vendors, and wholesale partners to deliver high-quality campaigns and launches. I enjoy turning data into actionable insights, optimizing live streaming and marketing performance, and coordinating cross-functional teams to execute events and campaigns. I am fluent in Mandarin and English, with Cantonese at a basic level, and proficient in Excel, Photoshop, and a range of marketing tools.

Available to hire

Hi, I’m Michelle Liu, a product and marketing professional based in Guangzhou, China. I hold a Master of Science in Management from the University of Warwick and a Bachelor of Science in Hospitality Management from Penn State. I lead product lifecycles, drive e-commerce and digital marketing strategies for the China market, and collaborate with agencies, vendors, and wholesale partners to deliver high-quality campaigns and launches.

I enjoy turning data into actionable insights, optimizing live streaming and marketing performance, and coordinating cross-functional teams to execute events and campaigns. I am fluent in Mandarin and English, with Cantonese at a basic level, and proficient in Excel, Photoshop, and a range of marketing tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Product Manager at Infiniti China

May 1, 2022 - January 1, 2025

Led and managed the product lifecycle of multiple product categories, from concept, design, production, GTM, to end-of-life. Developed and executed e-commerce and digital marketing strategies and operations for the China market. Worked closely with advertising agencies, e-commerce operation teams, and other external vendors to deliver high-quality marketing materials on time. Managed suppliers by liaising and negotiating with external vendors on product sourcing and development, commercial bidding, contract management, supplier quality and delivery, inventory management, and after-sales issues. Led and liaised with headquarters and wholesale partners on marketing initiatives, such as new product launch presentations and business policy releases. Provided support and coordinated with internal stakeholders to ensure excellent execution of marketing activities, such as car shows and media events.

E-Commerce Operation Strategy Analyst at Estee Lauder Companies

January 1, 2020 - March 1, 2022

Conducted business analysis on the live streaming operations of all Estee Lauder beauty brands on e-commerce platforms in the China market, monitored the dynamics of the beauty industry and competitors, summarized key findings and insights, and wrote reports to support the e-commerce team. Tracked and analyzed daily live streaming sales data of all Estee Lauder brands on e-commerce platforms, and provided timely optimization suggestions and strategy adjustments to improve live streaming performance and achieve sales targets. Worked closely with agencies to support daily live streaming operations and provided guidance to ensure effectiveness of daily activities.

Brand Assistant at Shanghai Aufloras Cosmetic Co., Ltd

November 1, 2017 - September 1, 2018

Coordinated the marketing team and ensured that people, tools, and processes were effectively utilized to meet company targets. Managed brand image and content to ensure consistent messaging across all marketing channels and materials, maintaining brand integrity and relevance. Worked closely with the sales team to ensure the marketing team provided high-level support and results. Utilized digital marketing channels, including social media, email marketing, and online advertising to reach target consumers, drive engagement, and generate leads or sales. Tracked and analyzed marketing campaign performance metrics and identified areas for improvement. Assisted with product launch initiatives, including developing launch plans, coordinating with cross-functional teams, and executing marketing campaigns to drive awareness and sales.

Teaching Assistant in Hospitality Decision Making at Penn State University

August 1, 2016 - December 1, 2016

Tutored undergraduate students in Hospitality Operations Management. Scheduled and facilitated Q&A sessions to support student learning and exam preparation. Responded to student inquiries and provided academic guidance on course materials. Graded exams and assignments and delivered constructive, timely feedback to improve student performance.

Student Employee at Pollock Dining Commons at Penn State University

March 1, 2016 - August 1, 2016

1. Served as a key team member responsible for managing student staff before, during, and after meal periods. 2. Ensured compliance with food safety, sanitation, and cleaning procedures throughout service periods. 3. Collaborated closely with managers and team members to deliver high-quality meals and positive dining experiences for Penn State students.