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I’m a digital marketing professional with 5+ years of global experience driving B2B and B2C campaigns across healthcare, retail, technology, education, and luxury sectors. I’m skilled in paid media, lead generation, and SEO, delivering measurable results across Canada, GCC countries, India, and Ireland. I continuously upskill through industry certifications to stay ahead in digital strategy. I thrive in collaborative environments, blending creative ideas with data-driven optimization to craft campaigns that align with brand goals and ROI. I enjoy mentoring teams and translating complex data into clear insights for stakeholders.…I’m a digital marketing professional with 5+ years of global experience driving B2B and B2C campaigns across healthcare, retail, technology, education, and luxury sectors. I’m skilled in paid media, lead generation, and SEO, delivering measurable results across Canada, GCC countries, India, and Ireland. I continuously upskill through industry certifications to stay ahead in digital strategy. I thrive in collaborative environments, blending creative ideas with data-driven optimization to craft campaigns that align with brand goals and ROI. I enjoy mentoring teams and translating complex data into clear insights for stakeholders.

Liya Leeanes

Marketing Strategist, Content Creator, SEO Expert, +7

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I’m a digital marketing professional with 5+ years of global experience driving B2B and B2C campaigns across healthcare, retail, technology, education, and luxury sectors. I’m skilled in paid media, lead generation, and SEO, delivering measurable results across Canada, GCC countries, India, and Ireland. I continuously upskill through industry certifications to stay ahead in digital strategy. I thrive in collaborative environments, blending creative ideas with data-driven optimization to craft campaigns that align with brand goals and ROI. I enjoy mentoring teams and translating complex data into clear insights for stakeholders.…I’m a digital marketing professional with 5+ years of global experience driving B2B and B2C campaigns across healthcare, retail, technology, education, and luxury sectors. I’m skilled in paid media, lead generation, and SEO, delivering measurable results across Canada, GCC countries, India, and Ireland. I continuously upskill through industry certifications to stay ahead in digital strategy. I thrive in collaborative environments, blending creative ideas with data-driven optimization to craft campaigns that align with brand goals and ROI. I enjoy mentoring teams and translating complex data into clear insights for stakeholders.

Available to hire

I’m a digital marketing professional with 5+ years of global experience driving B2B and B2C campaigns across healthcare, retail, technology, education, and luxury sectors. I’m skilled in paid media, lead generation, and SEO, delivering measurable results across Canada, GCC countries, India, and Ireland. I continuously upskill through industry certifications to stay ahead in digital strategy. I thrive in collaborative environments, blending creative ideas with data-driven optimization to craft campaigns that align with brand goals and ROI. I enjoy mentoring teams and translating complex data into clear insights for stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Malayalam

Fluent

English

Advanced

Hindi

Advanced

Tamil

Advanced

Work Experience

Digital Marketer at Cabot Technology Solutions

December 31, 2022 - October 15, 2025

Executed paid advertising campaigns for Canadian social accounts. Managed B2B Google Ads, Facebook, and LinkedIn lead generation campaigns to drive high-quality conversions. Created and posted blogs and new website pages using SEO keywords to improve search rankings and organic traffic. Conducted daily Google Analytics monitoring and reporting to track KPIs and inform campaign adjustments. Used A/B testing and AI-powered tools for creative optimization and performance forecasting. Collaborated with design teams to produce brand-aligned creatives that supported campaign goals. Generated performance reports and executed monthly and weekly email marketing campaigns to nurture leads.

Digital Marketing Analyst at Pin Kerala

July 31, 2018 - October 15, 2025

Managed paid and organic campaigns for clients in Ireland and India. Prepared monthly marketing reports and client updates. Conducted keyword and hashtag research for optimized content performance. Prepared monthly performance reports, presented campaign results to clients, and coordinated offline marketing events to support brand visibility and engagement.

E-Commerce Warehouse Associate at Domain Logistics

January 1, 2024 - September 30, 2025

Handled e-commerce warehousing tasks, order fulfillment, and inventory coordination.

Digital Marketing Specialist at Xite Live IMC

March 31, 2022 - October 15, 2025

Led paid ad campaigns across the Middle East (GCC Countries) and India for diverse projects in health care, retail, educational institutions, and consumer goods. Generated nearly 1,000 monthly leads for a major health care client by executing targeted Facebook Ads and Instagram Ads campaigns. Revamped major client's social media strategy, boosting organic engagement by 15%, adding 4,000 Instagram followers, and generating 1,000+ product inquiries. Implemented and executed unique digital marketing campaign concepts for each project, including budget creation, bid strategies, and audience targeting to maximize ROI. Conducted daily Google Analytics tracking, KPI monitoring, and ran A/B tests for optimization. Led weekly brainstorming sessions and guided designers with creative ideas. Collaborated with design teams to create brand-aligned visuals and SEO optimized websites. Prepared client reports daily, weekly, and monthly and executed monthly email marketing campaigns to drive customer e

Digital Marketing Specialist at Xite Live IMC

July 1, 2018 - March 1, 2022

Led paid ad campaigns across the Middle East (GCC) and India for health, retail, education, and consumer goods. Generated approximately 1,000 monthly leads for a major healthcare client via targeted Facebook and Instagram campaigns. Revamped a major client's social media strategy, boosting organic engagement and follower growth; implemented targeted campaigns, A/B tests, and analytics tracking. Collaborated with design teams to produce brand-aligned creatives and SEO-optimized websites. Prepared daily/weekly/monthly client reports and executed monthly email marketing campaigns to nurture leads and drive conversions.

Content Marketing Specialist at Cabot Technology Solutions

March 1, 2022 - December 1, 2022

Managed paid and organic campaigns for India and Ireland, including Google Ads, Facebook, and LinkedIn lead-generation campaigns. Created and published blogs and new website pages using SEO keywords to improve rankings and traffic. Monitored KPIs with Google Analytics and generated performance reports; conducted A/B tests for optimization. Collaborated with designers for brand-aligned visuals and SEO-friendly sites. Prepared client reports and executed monthly email campaigns to drive engagement and retention.

Digital Marketing Analyst at Pin Kerala

November 1, 2017 - July 1, 2018

Managed paid and organic campaigns for clients in Ireland and India; conducted keyword and hashtag research for optimized content performance. Prepared monthly performance reports, conducted client calls to present results, and coordinated offline marketing events to support brand visibility and engagement.

Warehouse Associate at Domain Logistics

February 1, 2024 - September 1, 2025

E-commerce warehousing duties including inventory management and order fulfillment; collaborated with cross-functional teams to ensure timely delivery.