A natural storyteller, I am a creative and versatile Content Manager with a keen nose for engaging content and an eagle eye for typos and grammatical errors. Whether it's luxury travel, consumer goods or events, I am adept at crafting compelling multi-channel content campaigns to connect and resonate with the target demographic.…

Elizabeth Wootton

PRO
5.0 (1 review)

A natural storyteller, I am a creative and versatile Content Manager with a keen nose for engaging content and an eagle eye for typos and grammatical errors. Whether it's luxury travel, consumer goods or events, I am adept at crafting compelling multi-channel content campaigns to connect and resonate with the target demographic.…

Available to hire

A natural storyteller, I am a creative and versatile Content Manager with a keen nose for engaging content and an eagle eye for typos and grammatical errors. Whether it’s luxury travel, consumer goods or events, I am adept at crafting compelling multi-channel content campaigns to connect and resonate with the target demographic.

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Language

English
Fluent
French
Advanced
German
Beginner

Work Experience

Content Marketing Manager (Freelance) at onefinestay & other clients
June 1, 2020 - Present
Managing email marketing communications on Salesforce Marketing Cloud; refreshing brand email templates and evolving content strategy, doubling newsletter output to maximise merchandising, leads and bookings; analysing monthly performance and reporting to stakeholders; planning a dynamic content calendar; managing the journal with SEO-optimised articles; social media strategy, analytics and ongoing optimization; executing campaigns and activations for agency clients; organizing shoots for content creation; project management to optimise site conversions and align 3,000 legacy listings with current brand standards; defining and maintaining a high-end brand voice and training teams on brand tone; refreshing brand guidelines and templates; managing influencer and creator partnerships.
Freelance Copywriter, Editor & Social Media Manager at Walking Te Araroa (The Long Pathway), New Zealand
November 1, 2019 - June 1, 2020
Freelance copywriter and editor producing SEO-optimised content across travel, app development, wellness and arts sectors; maintaining brand tone across channels; planning and managing social media campaigns and event promotion; attending events to shoot footage and assist with event organization.
Freelance Copywriter, Editor & Social Media Manager at Eco-Age, London, UK
May 1, 2019 - September 1, 2019
Collaborated with the content team to plan a sophisticated content calendar; crafted creative, timely, thought-provoking content to drive engagement and promote change; analysed client social accounts and reported findings with recommendations for growth.
Digital Editor at Wellness Edit, London, UK
September 1, 2018 - May 1, 2019
Built and launched a wellness startup, researching and reporting on new openings in London, attending key industry events, cultivating a database of relevant contacts and contributing to brand development.
Marketing and Content Executive at Chic Retreats, London, UK
April 1, 2017 - August 1, 2018
Project management of website and blog redesign; management of company newsletter, blog and communications; oversight of content calendar, social channels and influencer program; organised and attended multi-influencer trips to Cyprus to maximise brand exposure and drive bookings; post-trip results reporting.

Education

BA English Literature (Hons), 2:1 at University College London
January 1, 2003 - January 1, 2010
Yoga Teacher Training Qualification at Yoga Teacher Training
September 1, 2016 - November 1, 2016
A-Levels and Related Qualifications at Skipton Girls’ High School
January 11, 2030 - January 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Healthcare, Gaming, Retail, Consumer Goods
    paper Content Manager at onefinestay

    Managed the company’s social media channels, newsletter, journal and general content strategy. Developed and maintained brand tone of voice and image across all channels. Spearheaded a variety of content projects, including the rewriting of 3,000 product listings across the company site and implementing brand quality controls for all information displayed. Involved with the rebrand and rebuild of the website, design, creation and launch of the company journal. Managed influencer and brand partnership programme, as well as the conception and creation of key campaign assets, managing photoshoots and videoshoots on the ground and liaising with local content creators to commission new content pieces.