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I am a data-driven marketing specialist focused on activation and engagement. With 2.5+ years of experience in FinTech, IT, and digital products, I optimize activation funnels, improve deliverability, and run reactivation campaigns to convert and retain users. Collaborating with sales, product, and content teams, I craft unified customer journeys across channels and measure impact with analytics. My efforts have driven a 20% ROI improvement, a 37% increase in website traffic, and a 42% boost in LinkedIn engagement, while volunteering work contributed a 58% outreach increase.…I am a data-driven marketing specialist focused on activation and engagement. With 2.5+ years of experience in FinTech, IT, and digital products, I optimize activation funnels, improve deliverability, and run reactivation campaigns to convert and retain users. Collaborating with sales, product, and content teams, I craft unified customer journeys across channels and measure impact with analytics. My efforts have driven a 20% ROI improvement, a 37% increase in website traffic, and a 42% boost in LinkedIn engagement, while volunteering work contributed a 58% outreach increase.

Lizaveta Herman

Marketer, Marketing Strategist, Growth Marketer, +2

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I am a data-driven marketing specialist focused on activation and engagement. With 2.5+ years of experience in FinTech, IT, and digital products, I optimize activation funnels, improve deliverability, and run reactivation campaigns to convert and retain users. Collaborating with sales, product, and content teams, I craft unified customer journeys across channels and measure impact with analytics. My efforts have driven a 20% ROI improvement, a 37% increase in website traffic, and a 42% boost in LinkedIn engagement, while volunteering work contributed a 58% outreach increase.…I am a data-driven marketing specialist focused on activation and engagement. With 2.5+ years of experience in FinTech, IT, and digital products, I optimize activation funnels, improve deliverability, and run reactivation campaigns to convert and retain users. Collaborating with sales, product, and content teams, I craft unified customer journeys across channels and measure impact with analytics. My efforts have driven a 20% ROI improvement, a 37% increase in website traffic, and a 42% boost in LinkedIn engagement, while volunteering work contributed a 58% outreach increase.

Available to hire

I am a data-driven marketing specialist focused on activation and engagement. With 2.5+ years of experience in FinTech, IT, and digital products, I optimize activation funnels, improve deliverability, and run reactivation campaigns to convert and retain users.

Collaborating with sales, product, and content teams, I craft unified customer journeys across channels and measure impact with analytics. My efforts have driven a 20% ROI improvement, a 37% increase in website traffic, and a 42% boost in LinkedIn engagement, while volunteering work contributed a 58% outreach increase.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Specialist at AKDev — FinTech Outsourcing IT Company

June 1, 2024 - Present

Managed lifecycle-related marketing processes including audience segmentation, behavioral targeting, and funnel analysis to identify activation bottlenecks and improve user engagement. Designed and executed targeted email sequences and retention-oriented messaging, improving engagement metrics and supporting user activation. Optimized email deliverability and template quality; ensured content met spam-check requirements and platform guidelines. Collaborated with analytics teams to interpret user behavior, track product events, and apply insights to communication flows. Improved campaign ROI by 20% through better targeting, segmentation, and content optimization. Worked closely with sales, product, and content teams to build unified user journeys across channels. Increased website traffic by 37% and LinkedIn engagement by 42% through personalization, funnel-based content, and structured testing.

Pinterest Channel Manager (Volunteer) at The Considerate Consumer – Environmental Non-Profit

March 1, 2024 - March 1, 2025

Created and tested content variations for user engagement and retention funnels, contributing to a 58% outreach increase. Analyzed behavioral data to identify which formats and triggers perform best for different user cohorts. Produced 300+ visual materials optimised for reengagement, click-through, and user path continuation.

Junior Marketing Specialist at IPAG — Healthcare Business Publishing

February 1, 2023 - June 1, 2024

Built and managed segmented email campaigns improving open rate from 12% to 18% and CTR from 1.3% to 1.5%. Developed automated email journeys for webinars and product promotions, including onboarding, engagement, and reactivation flows. Conducted churn and inactivity analysis to refine messaging for reactivation campaigns. Coordinated 20+ webinars, managing user communications, reminders, registrations, and post-event nurturing sequences. Improved lead generation by 37% through optimized nurturing flows and segmentation. Managed content updates in CMS and coordinated cross-functional processes with sales, design, and product teams.

Content Manager Intern at ARTOX — Leading Digital Agency

January 1, 2023 - February 1, 2023

Maintained and optimised 200+ website pages in CMS, ensuring content accuracy, SEO structure, and user-friendly layout. Gained early experience in funnel interaction points and event-driven content logic.