Lizaveta Herman

Managed lifecycle-related marketing processes including audience segmentation, behavioral targeting, and funnel analysis to identify activation bottlenecks and improve user engagement. Designed and executed targeted email sequences and retention-oriented messaging, improving engagement metrics and supporting user activation. Optimized email deliverability and template quality; ensured content met spam-check requirements and platform guidelines. Collaborated with analytics teams to interpret user behavior, track product events, and apply insights to communication flows. Improved campaign ROI by 20% through better targeting, segmentation, and content optimization. Worked closely with sales, product, and content teams to build unified user journeys across channels. Increased website traffic by 37% and LinkedIn engagement by 42% through personalization, funnel-based content, and structured testing.

Created and tested content variations for user engagement and retention funnels, contributing to a 58% outreach increase. Analyzed behavioral data to identify which formats and triggers perform best for different user cohorts. Produced 300+ visual materials optimised for reengagement, click-through, and user path continuation.

Built and managed segmented email campaigns improving open rate from 12% to 18% and CTR from 1.3% to 1.5%. Developed automated email journeys for webinars and product promotions, including onboarding, engagement, and reactivation flows. Conducted churn and inactivity analysis to refine messaging for reactivation campaigns. Coordinated 20+ webinars, managing user communications, reminders, registrations, and post-event nurturing sequences. Improved lead generation by 37% through optimized nurturing flows and segmentation. Managed content updates in CMS and coordinated cross-functional processes with sales, design, and product teams.