Available to hire
I’m a marketing professional with over 13 years of experience in product marketing, GTM, growth strategy, and cross-channel campaigns. I’ve helped some of the world’s leading brands optimize performance and scale new initiatives with data-driven decision making and collaborative leadership.
Currently, I’m a Senior Marketing Manager at Yandex, steering go-to-market plans, launching new business lines, and driving revenue growth through cross-functional collaboration, storytelling, and rigorous measurement in remote and in-house settings.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Russian
Fluent
English
Fluent
Work Experience
Senior Marketing Manager, Marketing Department at Yandex
August 1, 2023 - PresentLed marketing strategy and full-funnel execution for Yandex's EdTech business unit, including planning, budgeting up to $10M annually, and cross-functional coordination. Launched two new business lines (Grade and Praktikum PRO), delivering a +15% revenue uplift and a +46% YoY increase for an existing product in a declining market. Implemented CAC/LTV optimization and multi-channel campaigns across paid, owned, and earned media; built a high-impact marketing organization.
Senior Marketing Manager, Internal Agency at Yandex
August 1, 2023 - September 22, 2025Developed 30+ go-to-market and growth marketing strategies for Russia’s top 10 FinTech brands, leveraging deep sector expertise. Conducted in-depth consumer research and market analysis to shape narratives and product positioning. Applied global and local frameworks (SWOT, HAD I, RICE) to inform prioritization and investment decisions, driving improved performance and market penetration.
Account Director, Digital Marketing at Moscow MediaCom
October 1, 2021 - September 22, 2025Drove +30% YoY growth in client billings through strategic campaign optimization and end-to-end management for major FM CG brands. Led full-cycle marketing strategy and execution across paid, owned, and earned channels; optimized KPIs across awareness, engagement, and conversions.
Account Director, Digital Marketing at OMD Group
August 1, 2017 - September 22, 2025Progressed from SEM Manager to Account Director, overseeing marketing strategies and performance optimization for major clients (e.g., Nissan). Specialized in full-funnel metrics tracking, econometric modeling, and O2O strategies to drive sales growth. Led cross-functional teams and multi-channel campaigns across digital and traditional channels.
Senior Marketing Manager at OMD Group
September 1, 2016 - September 22, 2025Led marketing initiatives for major brands, managing multi-team efforts and delivering measurable growth. Built integrated campaigns across paid, owned, and earned media, with KPI improvements in awareness, engagement, and revenue.
Performance Manager at OMD Group
April 1, 2013 - September 22, 2025Managed performance marketing and analytics; optimized ROI through econometric modeling and attribution; supported growth for key clients in a fast-paced environment.
Senior Marketing Manager at Yandex (Remote, EdTech business unit)
August 1, 2023 - PresentLed go-to-market strategy and product launches for two new business lines (Grade, Praktikum PRO), driving market entry and revenue growth of +15% to baseline, while navigating a challenging market.
Senior Marketing Manager, In-House Agency at Yandex
August 2, 2023 - September 22, 2025Developed 30+ go-to-market and growth marketing strategies for Russia’s top FinTech brands; integrated CAC/LTV framing, channel mix optimization, and performance measurement across channels.
Account Director, Digital Marketing at Moscow MediaCom
October 31, 2021 - September 22, 2025Led full-funnel marketing programs for major FinTech clients; optimized paid, owned, and earned media; improved campaign performance and client retention.
Account Director, Digital Marketing at OMD Group
August 31, 2017 - September 22, 2025Progressed from SEM Manager to Account Director, overseeing multi-channel marketing strategies and performance optimization for Nissan and other top accounts; built cross-functional teams.
Senior Marketing Manager at OMD Group
September 30, 2016 - September 22, 2025Led senior marketing initiatives for top clients; designed data-driven marketing programs and managed multi-channel campaigns across digital and traditional channels.
Performance Manager at OMD Group
April 30, 2013 - September 22, 2025Specialized in full-funnel metrics, tracking, and optimization to drive sales growth for key accounts.
Senior Product Marketing Manager, Marketing Department at Yandex
August 1, 2023 - PresentRemote role focusing on EdTech products; led go-to-market for new lines (Grade, Praktikum PRO) and defined GTM strategies, enabling successful market entry and revenue growth (+15% vs baseline) in a declining market; managed cross-functional teams and marketing budgets.
Senior Marketing Manager, Internal Agency at Yandex
August 2, 2023 - September 22, 2025Developed 30+ go-to-market and growth marketing strategies for Russia’s top FinTech brands; conducted in-depth consumer research and market analysis; applied behavioral, performance, and influencer marketing frameworks to inform decisions.
Account Director, Digital Marketing at Moscow MediaCom
October 1, 2021 - September 22, 2025Led end-to-end digital marketing and GTM initiatives for major clients; drove +30% YoY client billing through campaign optimization; managed 3 direct reports and 40+ indirects; built and scaled the digital department.
Account Director, Digital Marketing at OM DOM Group
August 31, 2017 - September 22, 2025Top EMEA boutique creative agency; managed integrated campaigns spanning video, social, influencer, PR, and experiential activations; progressed from SEM/Marketing to Account Director with oversight of cross-functional teams and high-budget campaigns.
Senior Marketing Manager at OM DOM Group
September 1, 2016 - September 22, 2025Led go-to-market strategies and brand narratives; developed and scaled new digital capabilities; managed multi-channel campaigns for flagship brands and improved financial outcomes.
Senior Product Marketing Manager, Marketing Dept at Yandex
August 1, 2023 - PresentLaunched two new business lines (Grade, Praktikum PRO) and led go-to-market strategies, driving successful market entry and revenue growth (+15% to baseline) even in a declining market. Increased acquisition and conversions (+8% YoY) while reducing CAC (-14% YoY) through full-stack product marketing and data-driven campaigns across paid, owned, and earned channels. Built and refined brand narratives, messaging, and visual identity to differentiate in competitive landscapes; managed multi-million-dollar budgets and KPIs (CAC, LTV, ROI, churn, retention). Mentored the marketing team to strengthen capabilities in performance marketing, experimentation, and data-informed decision-making.
Senior Marketing Manager, In-house Agency at Yandex
August 2, 2023 - September 22, 2025Developed 30+ go-to-market and growth marketing strategies for Russia's top 10 FinTech brands. Conducted in-depth consumer research and market analysis to shape full-funnel strategies and campaign narratives. Applied global and local trend analyses, competitive benchmarking, and frameworks (SWOT, HAD I, RICE) to inform decisions and drive performance.
Account Director, Digital Marketing at Moscow MediaCom
October 1, 2021 - September 22, 2025Led full-cycle digital marketing strategy and execution for major FM CG brands, optimizing KPIs across awareness, engagement, and conversion. Managed cross-functional teams (3 direct, 40+ in-direct) and delivered large-scale integrated campaigns using A/B testing, econometric modeling, and data-driven optimization across paid, owned, and earned channels.
Account Director, Digital Marketing at OMDOM Group
November 1, 2020 - September 22, 2025Progressed from SEM/marketing roles to Account Director, overseeing integrated campaigns for multiple clients. Specialized in full-funnel metrics tracking, econometric modeling, and O2O strategies to drive sales growth across digital and traditional channels.
Account Director, Digital Marketing at OMDOM Group
August 31, 2017 - September 22, 2025Led multi-functional teams and large-budget campaigns for Russia's top clients, ensuring cohesive cross-channel execution and KPI alignment.
Senior Marketing Manager, Marketing Department at Yandex
August 1, 2023 - PresentLed GTM for two new business lines (Grade, Praktikum PRO), driving market entry and revenue growth (+15% to baseline). Drove +46% YoY revenue for existing product lines in a declining market through strategic growth marketing and process optimization. Increased acquisition and conversion (+8% YoY) while reducing CAC (−14% YoY) via data-driven campaigns across paid, owned, and earned channels. Owned GTM strategies and product launches; refined brand narratives, including positioning, tone of voice, visual identity, and messaging, to differentiate in competitive landscapes. Ran data-driven campaigns across paid media, CRM, social, influencer marketing, PR, SEO, online events, and partnerships; managed multi-million-dollar budgets and KPIs (CAC, LTV, ROI, churn, retention, traffic). Mentored the marketing team and collaborated with vendors to ensure high-quality creatives and consistent brand communication.
Senior Marketing Manager, Inner Agency at Yandex
August 1, 2023 - September 22, 2025Developed 30+ go-to-market and growth marketing strategies for Russia’s top FinTech brands. Conducted in-depth consumer research, market analysis, global/local trend analysis, and competitor benchmarking. Applied frameworks such as SWOT, HADI, and RICE to inform decision-making and drive performance.
Account Director, Digital Marketing at MediaCom
October 1, 2021 - September 22, 2025Drove +30% YoY increase in client billing by leading strategic campaign optimization and performance-focused initiatives. Led full-cycle marketing strategy and execution for major FMCG brands, optimizing KPIs across awareness, engagement, and conversion. Managed cross-functional teams (3 direct, 40+ indirect) and executed large-scale integrated campaigns using A/B testing, econometric modeling, and performance analysis to drive incremental growth.
Account Director, Brand and Creative at Stereotactic
November 1, 2020 - September 22, 2025Developed and led creative brand storytelling projects for global brands (YouTube Music, Heineken, adidas, Kiehl’s). Managed integrated campaigns spanning video, social, influencer, PR, and experiential activations. Built and scaled the digital department (6–40+ professionals); improved financial results from scratch.
Account Director, Digital Marketing at OMD OM Group
August 1, 2017 - September 22, 2025Progressed from SEM manager to Account Director; oversaw marketing strategies and performance for Nissan and other major clients. Specialized in full-funnel metrics tracking, econometric modeling, and O2O strategies to drive sales growth. Led multi-functional teams and managed high-budget campaigns across digital and traditional channels.
Senior Marketing Manager at OMD OM Group
September 1, 2016 - September 22, 2025Led marketing strategies and performance optimization across client portfolios; contributed to measurement and optimization efforts.
Performance Manager at OMD OM Group
April 1, 2013 - September 22, 2025Specialized in SEM and performance optimization; supported campaigns with data-driven insights and optimization.
Senior Marketing Manager, Marketing Department at Yandex
August 1, 2023 - PresentLed GTM strategies and launched two new business lines (Grade, Praktikum PRO), driving revenue growth (+15% vs baseline) and market penetration. Managed multi-million-dollar budgets, oversaw data-driven campaigns across paid, owned, and earned channels, and coordinated cross-functional teams and vendors to ensure consistent brand communication.
Senior Marketing Manager, Inner Agency at Yandex
August 1, 2023 - September 22, 2025Developed 30+ GTM and growth marketing strategies for Russia’s top FinTech brands, guided consumer research and market analysis to shape narratives, and applied SWOT, HADI, and RICE for decision making to drive performance.
Account Director, Digital Marketing at MediaCom
October 1, 2021 - September 22, 2025Drove a +30% YoY increase in client billing through strategic campaign optimization and performance-focused initiatives. Led full-cycle marketing strategy for major FMCG brands, optimizing KPIs across awareness, engagement, and conversion; managed 3 direct and 40+ indirect reports.
Account Director, Brand and Creative at Stereotactic
November 1, 2020 - September 22, 2025Developed and led creative brand storytelling projects for global brands (YouTube Music, Heineken, adidas). Built and scaled a new digital department, leading teams of 6–40+ professionals and improving financial results from scratch.
Account Director, Digital Marketing at OMD OM Group
August 1, 2017 - September 22, 2025Progressed from SEM manager to Account Director, overseeing marketing strategies and performance optimization for major clients (e.g., Nissan). Executed full-funnel metrics tracking, econometric modeling, and O2O strategies to drive sales growth; led multi-functional teams on high-budget campaigns.
Senior Marketing Manager at OMD OM Group
September 1, 2016 - September 22, 2025Held senior marketing responsibilities, delivering integrated campaigns and performance insights across channels for multiple clients in a high-volume agency environment.
Performance Manager at OMD OM Group
April 1, 2013 - September 22, 2025Early-career role focused on performance optimization, SEM/paid media management, and data-driven decision making within a leading Russian media agency.
Senior Marketing Manager at Yandex
August 1, 2023 - PresentSenior Marketing Manager at Yandex EdTech unit, leading GTM and full-funnel growth initiatives. Launched two new business lines (Grade, Praktikum PRO) and steered GTM strategies to accelerate time-to-revenue and market penetration. Drove revenue growth of +15% above baseline in a declining market and +46% YoY for existing product lines through data-driven campaigns and process optimization across paid, owned, and earned channels. Managed multi-million dollar budgets, mentored the marketing team, oversaw vendors, and ensured consistent brand communication. Led hypothesis generation (HADI, RICE), experiment design, and A/B testing to optimize conversions and user experience.
Senior Marketing Manager at Yandex
August 31, 2023 - September 22, 2025Developed 30+ GTM and growth marketing strategies for Russia's top FinTech brands; conducted in-depth consumer research; applied global and local trend analysis, SWOT, HADI, and RICE to inform decision-making and drive performance.
Account Director, Digital Marketing at MediaCom
October 31, 2021 - September 22, 2025Led full-cycle marketing strategy and execution for major FMCG brands; achieved +30% YoY increase in client billing through strategic optimization and performance-focused initiatives. Managed cross-functional teams (3 direct, 40+ indirect) and executed large-scale integrated campaigns using A/B testing, econometric modeling, and performance analysis to drive incremental growth.
Account Director, Brand and Creative at Stereotactic
November 30, 2020 - September 22, 2025Developed and led creative brand storytelling projects for global brands (YouTube Music, Heineken, adidas, Kiehl’s). Managed integrated campaigns spanning video, social, influencer, PR, and experiential activations. Built and scaled a new digital department, leading teams of 6–40+ professionals and optimizing financial results from scratch.
Account Director, Digital Marketing at OMD OM Group
August 31, 2017 - September 22, 2025 progressed from SEM manager to Account Director; oversaw marketing strategies and performance optimization for major clients (e.g., Nissan). Specialized in full-funnel metrics tracking, econometric modeling, and O2O strategies to drive sales growth. Led multi-functional teams and managed high-budget campaigns across digital and traditional channels.
Senior Marketing Manager at OMD OM Group
September 30, 2016 - September 22, 2025Oversaw marketing strategies and performance optimization for major clients; developed full-funnel metrics tracking, econometric modeling, and O2O strategies to drive growth; led initiatives across multiple channels.
Performance Manager at OMD OM Group
April 30, 2013 - September 22, 2025Managed performance marketing campaigns; contributed to optimization across SEM and digital channels.
Senior Marketing Manager at Yandex
August 1, 2023 - PresentLead go-to-market strategies and product launches (Grade; Praktikum PRO) and drive revenue growth through full-funnel campaigns across paid, owned, and earned channels. Manage multi-million dollar budgets (CAC, LTV, ROI, churn, retention, traffic) and mentor a growing marketing team. Craft brand narratives, optimize processes, and oversee vendor relationships to ensure consistent, high-quality creative output.
Senior Marketing Manager, inner agency at Yandex
August 31, 2023 - September 22, 2025Developed 30+ go-to-market and growth marketing strategies for Russia’s top FinTech brands. Conducted in-depth consumer research, market analysis, and applied frameworks (SWOT, HADI, RICE) to inform decision-making and drive performance.
Account Director, digital marketing at MediaCom
October 31, 2021 - September 22, 2025Led full-cycle marketing strategy and execution for major FMCG brands, optimizing KPIs across awareness, engagement, and conversion. Drove a +30% YoY increase in client billing through strategic campaign optimization and performance-driven initiatives. Managed cross-functional teams (3 direct, 40+ indirect) and conducted econometric modeling and A/B testing.
Account Director, brand and creative at Stereotactic
November 30, 2020 - September 22, 2025Developed and led creative brand storytelling projects for global brands (YouTube Music, Heineken, adidas). Managed integrated campaigns spanning video, social, influencer, PR, and experiential activations. Built and scaled the new digital department, leading teams of 6–40+ professionals and delivering strong financial results.
Account Director, digital marketing at OMD OM Group
August 31, 2017 - September 22, 2025Progressed from SEM manager to Account Director, overseeing marketing strategies and performance optimization for major clients (e.g., Nissan). Specialized in full-funnel metrics tracking, econometric modeling, and O2O strategies to drive sales growth. Led multi-functional teams and managed high-budget campaigns across digital and traditional channels.
Senior Marketing Manager at OMD OM Group
September 30, 2016 - September 22, 2025Developed and led marketing strategies across Russia’s top brands in line with agency goals. Focused on PMF, GTM, and performance marketing to optimize acquisition, retention, and revenue growth.
Performance Manager at OMD OM Group
April 30, 2013 - September 22, 2025Managed performance marketing initiatives, optimizing digital campaigns and driving efficiency across channels.
Senior Marketing Manager at Yandex
August 1, 2023 - PresentRemote role in the EdTech business unit; launched two new business lines (Grade, Praktikum PRO) and led go-to-market strategies, driving revenue growth (+15% to baseline) even in a declining market.
Senior Marketing Manager, In-house Agency at Yandex
August 1, 2023 - September 23, 2025Developed 30+ go-to-market and growth marketing strategies for Russia's top 10 FinTech brands; conducted in-depth consumer research and market analysis to shape narratives and full-funnel strategies; applied global and local trend analysis and cross-functional collaboration.
Account Director, Digital Marketing at MediaCom
October 31, 2021 - September 23, 2025Drove a +30% YoY increase in client billings through strategic campaign optimization and performance-focused initiatives; led full-cycle marketing strategy and execution for major brands; managed cross-functional teams (3 direct, 40+ indirect) and agency coordination.
Performance Manager at OMD Group
April 1, 2013 - September 23, 2025Progressed from SEM Manager to Performance Manager; led full-funnel metric tracking, econometric modeling, and O2O strategies to drive sales growth for major clients including Nissan; supervised multi-functional teams and large-budget campaigns.
Senior Marketing Manager at OMD Group
September 1, 2016 - September 23, 2025Led marketing strategy and performance optimization for key clients; drove multi-channel campaigns with data-driven insights and cross-functional collaboration.
Account Director, Digital Marketing at OMD Group
August 1, 2017 - September 23, 2025Oversaw SEM/paid performance and integrated campaigns; managed cross-functional teams and large-budget initiatives for major clients in Russia.
Education
Bachelor of Science in International Marketing at Higher School of Economics
January 1, 2008 - January 1, 2012Bachelor of Science in International Marketing at Higher School of Economics
January 1, 2008 - January 1, 2012Bachelor of Science at Higher School of Economics
January 1, 2008 - January 1, 2012Bachelor of Science in International Marketing at Higher School of Economics
January 1, 2008 - January 1, 2012Bachelor of Science in International Marketing at Higher School of Economics
January 1, 2008 - January 1, 2012Bachelor of Science in International Marketing at Higher School of Economics
January 1, 2008 - January 1, 2012Bachelor of Science in International Marketing at Higher School of Economics
January 1, 2008 - January 1, 2012Bachelor of Science in International Marketing at Higher School of Economics
January 1, 2008 - January 1, 2012Bachelor of Science in International Marketing at Higher School of Economics
January 1, 2008 - January 1, 2012Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Consumer Goods, Retail, Financial Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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