Most social media managers will tell you to post more consistently. I’ll tell you the truth instead, consistency without strategy is just posting into a void. And I know exactly what that looks like because I’ve seen brands do it, and I’ve fixed it. I’m Liz, a Digital Marketing Specialist with 3 years of experience in social media management, content creation, graphic design, paid ads, and content planning. I’ve managed end-to-end social media work including research, strategy, content calendars, post creation, scheduling, community engagement, and performance analysis. I work with tools like Canva, Meta Business Suite, CapCut, Instagram Edits, Google Workspace, and Notion. My focus is simple, build content that has direction, connects with the right audience, and actually drives growth, not just activity.

Liezel Pagadduan

Most social media managers will tell you to post more consistently. I’ll tell you the truth instead, consistency without strategy is just posting into a void. And I know exactly what that looks like because I’ve seen brands do it, and I’ve fixed it. I’m Liz, a Digital Marketing Specialist with 3 years of experience in social media management, content creation, graphic design, paid ads, and content planning. I’ve managed end-to-end social media work including research, strategy, content calendars, post creation, scheduling, community engagement, and performance analysis. I work with tools like Canva, Meta Business Suite, CapCut, Instagram Edits, Google Workspace, and Notion. My focus is simple, build content that has direction, connects with the right audience, and actually drives growth, not just activity.

Available to hire

Most social media managers will tell you to post more consistently. I’ll tell you the truth instead, consistency without strategy is just posting into a void. And I know exactly what that looks like because I’ve seen brands do it, and I’ve fixed it.

I’m Liz, a Digital Marketing Specialist with 3 years of experience in social media management, content creation, graphic design, paid ads, and content planning.

I’ve managed end-to-end social media work including research, strategy, content calendars, post creation, scheduling, community engagement, and performance analysis.

I work with tools like Canva, Meta Business Suite, CapCut, Instagram Edits, Google Workspace, and Notion.

My focus is simple, build content that has direction, connects with the right audience, and actually drives growth, not just activity.

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Work Experience

Digital Marketing Specialist at Ohana Manpower Agency
September 1, 2022 - August 1, 2024
Created and managed Meta ad campaigns for multiple brands and social media accounts. Executed marketing campaigns focused on generating 300 to 500 daily customer messages and inquiries. Conducted audience and market research to improve targeting and campaign performance. Designed engaging ad creatives and supported content creation for online promotions. Updated website content and managed basic website tasks using Webflow.
Virtual Assistant & Digital Marketing Specialist
October 1, 2024 - Present
Managed and supported 4 Facebook and Instagram accounts through daily content updates, posting, and engagement support. Planned and created monthly content calendars aligned with branding, events and audience engagement goals. Designed social media content including posts, carousels, Reels, event banners, invitations, presentations, and branded graphics using Canva and CapCut. Provided administrative support including email management, scheduling, and task coordination. Assisted teachers and staff by creating educational materials, presentation designs, promotional graphics, and digital content assets. Monitored engagement insights and maintained consistent online presence across social media platforms. Supported Meta ad campaigns and assisted with digital marketing initiatives. Updated website content and managed basic website tasks using Webflow.

Education

Bachelor of Business Administration (Major in Financial Management) at University of Cagayan Valley
January 1, 2018 - January 1, 2022

Qualifications

HubSpot Digital Marketing Certification
January 11, 2030 - June 18, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - June 18, 2026
HubSpot Content Marketing Certification
January 11, 2030 - June 18, 2026
Canva Graphic Design Certification
January 11, 2030 - June 18, 2026
Facebook Ads Certification
January 11, 2030 - June 18, 2026
Autopilot Training
January 11, 2030 - June 18, 2026

Industry Experience

Media & Entertainment, Professional Services