I am a strategic social media consultant with a passion for helping leaders and brands build visibility that creates trust, relevance, and real influence. With over 8 years of experience, I’ve worked across global agency, government, and public sectors, scaling employee advocacy programs and advising executives on digital positioning. My goal is to create content that truly moves people.…

Lena Krüger

I am a strategic social media consultant with a passion for helping leaders and brands build visibility that creates trust, relevance, and real influence. With over 8 years of experience, I’ve worked across global agency, government, and public sectors, scaling employee advocacy programs and advising executives on digital positioning. My goal is to create content that truly moves people.…

Available to hire

I am a strategic social media consultant with a passion for helping leaders and brands build visibility that creates trust, relevance, and real influence. With over 8 years of experience, I’ve worked across global agency, government, and public sectors, scaling employee advocacy programs and advising executives on digital positioning. My goal is to create content that truly moves people.

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Language

German
Fluent
English
Advanced

Work Experience

Senior Digital Client Service Manager at Edelman GmbH, Hamburg
October 1, 2022 - Present
Grew a B2C brand CEO LinkedIn from 0 to 5,000 followers within 6 months through strategic content and personal branding. Managed client budgets between €10k and €150k per mandate.
Digital Client Service Manager at Edelman GmbH, Hamburg
April 1, 2021 - October 1, 2022
Managed 6 client accounts simultaneously across various sectors, overseeing strategy, content, and delivery across multiple channels.
Head of Social Media at Nds. Ministerium für Inneres und Sport, Hannover
July 1, 2019 - March 1, 2021
Built the social media function of a German state intelligence agency from zero, communicating sensitive security topics to a broad audience.
Social Media Lead & First Social Media Manager at Polizeidirektion Osnabrück
November 1, 2017 - June 1, 2019
Founded the social media function from zero, overseeing channels across 4 regional police inspections with final editorial responsibility.

Education

BA Media Economics & Journalism at Jade University, Germany
January 11, 2030 - January 1, 2017
BA Media Economics & Journalism at Jade University, Germany
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Media & Entertainment, Professional Services

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