Hi, I’m Logan Samuelson—a creative leader and multidisciplinary designer with over a decade of experience driving brand growth through elevated product design. I’ve shaped innovative collections across activewear, outerwear, underwear, and accessories, and I excel at aligning cross-functional teams to deliver performance-forward aesthetics. I’m passionate about storytelling, cohesive design language, and delivering premium, technically sound products. I thrive on unifying creative direction across categories, partnering with development and merchandising teams to push premium quality and technical innovation. I’m motivated by challenging projects, mentorship, and building design-forward brands that resonate with consumers while maintaining a clear, minimal aesthetic.

Logan Samuelson

Hi, I’m Logan Samuelson—a creative leader and multidisciplinary designer with over a decade of experience driving brand growth through elevated product design. I’ve shaped innovative collections across activewear, outerwear, underwear, and accessories, and I excel at aligning cross-functional teams to deliver performance-forward aesthetics. I’m passionate about storytelling, cohesive design language, and delivering premium, technically sound products. I thrive on unifying creative direction across categories, partnering with development and merchandising teams to push premium quality and technical innovation. I’m motivated by challenging projects, mentorship, and building design-forward brands that resonate with consumers while maintaining a clear, minimal aesthetic.

Available to hire

Hi, I’m Logan Samuelson—a creative leader and multidisciplinary designer with over a decade of experience driving brand growth through elevated product design. I’ve shaped innovative collections across activewear, outerwear, underwear, and accessories, and I excel at aligning cross-functional teams to deliver performance-forward aesthetics. I’m passionate about storytelling, cohesive design language, and delivering premium, technically sound products.

I thrive on unifying creative direction across categories, partnering with development and merchandising teams to push premium quality and technical innovation. I’m motivated by challenging projects, mentorship, and building design-forward brands that resonate with consumers while maintaining a clear, minimal aesthetic.

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Work Experience

Head of Men’s Design at Aether Apparel
August 1, 2025 - October 18, 2025
Led the full design direction for Aether’s Men’s line, including apparel and accessories (bags, belts, functional gear). Drove seasonal concepting, storytelling, and execution across all categories to ensure cohesion, innovation, and premium quality. Designed and developed technical outerwear, activewear, and lifestyle pieces that balanced functionality with minimalist aesthetics; played a key role in repositioning Aether as a performance-minded, design-forward label.
Senior Designer at Aether Apparel
February 1, 2025 - October 18, 2025
Oversaw all product categories (Men’s, Women’s, Accessories); focused on cohesive design language across categories and elevating product via storytelling and technical innovation. Led seasonal collections from concept to final sample; guided the internal Design Team and managed freelance collaborations as needed.
Designer II – Nike Underwear & Advanced Concepts at PVH Corp.
August 1, 2022 - October 18, 2025
Designed the launch product for Nike Men’s Underwear; owned seasonal design, product development, color direction, and concept alignment with Nike, Inc. Also contributed to Advanced Concepts and Tommy Hilfiger Adaptive Underwear teams; managed overlapping calendars across Nike, CK, and Tommy projects.
Designer at PVH Corp.
February 1, 2022 - October 18, 2025
Developed products across Nike Underwear, Advanced Concepts, and Special Projects; collaborated with global partners to ensure quality and brand consistency; balanced multiple calendars while executing conceptual and technical responsibilities.
Designer, Women’s Performance at Ralph Lauren
May 1, 2019 - October 18, 2025
Designed RLX Golf, Tennis, and Special Projects collections; US Open Tennis and Wimbledon contributions; managed design timelines and collaborated with development and merchandising teams to ensure performance-focused style.
Associate Designer, Women’s Apparel at FILA
August 1, 2017 - October 18, 2025
Supported design development for women's apparel lines; collaborated with cross-functional teams to ensure fit and construction, styling, and brand consistency across collections.
Assistant Designer, Men’s Wovens at Uniqlo
January 1, 2013 - October 18, 2025
Assisted in men’s woven design and development; supported concept to production, ensuring timely delivery and quality across line ranges.
Head of Men’s Design at Aether Apparel
August 1, 2025 - October 20, 2025
Led the full design direction for Aether’s Men’s line, including apparel and accessories; drove seasonal concepting, storytelling, and execution across all categories; designed and developed technical outerwear, activewear, and lifestyle pieces blending functionality with minimalist aesthetics; played a key role repositioning Aether as a performance-minded, design-forward label.
Senior Designer at Aether Apparel
February 1, 2025 - October 20, 2025
Oversaw all product categories (Men’s, Women’s, Accessories); built design cohesion across categories and elevated product through storytelling and technical innovation; led design for seasonal collections, concept development, and execution from sketch to final sample; guided internal Design Team and managed freelance collaborations as needed.
Designer II – Nike Underwear & Advanced Concepts at PVH Corp. (Nike Underwear & Advanced Concepts) – New York, NY
August 1, 2022 - October 20, 2025
Designed the launch product for Nike Men’s Underwear; owned seasonal design, product development, color direction, and concept alignment with Nike, Inc.; designed products for Advanced Concepts and Tommy Hilfiger Adaptive Underwear teams; managed overlapping calendars and deliverables across Nike, CK, and Tommy Hilfiger special projects.
Designer at PVH Corp. – New York, NY
February 1, 2022 - October 20, 2025
Developed products across multiple projects including Nike Underwear, Advanced Concepts, and Special Projects; collaborated with global partners to ensure quality and brand consistency across all deliverables; balanced multiple calendars while executing both conceptual and technical responsibilities from previous roles.
Designer, Women’s Performance at Ralph Lauren – New York, NY
May 1, 2019 - October 20, 2025
Designed collections for RLX Golf, Tennis, and Special Projects; US Open Tennis and Wimbledon; managed design timelines and collaborated closely with development and merchandising teams.
Associate Designer, Women’s Apparel at FILA – New York, NY
August 1, 2017 - October 20, 2025
Assisted design across women’s apparel lines; supported development and merchandising teams to ensure timely delivery.
Assistant Designer, Men’s Wovens at Uniqlo – New York, NY
December 31, 2012 - October 19, 2025
Supported design and development of men’s woven products; collaborated with cross-functional teams to execute seasonal lines.

Education

Bachelor of Fine Arts in Fashion Design at Parsons School of Design
January 11, 2030 - January 1, 2012
Pre-College Summer Intensive at Parsons School of Design
January 11, 2030 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Consumer Goods, Professional Services, Media & Entertainment, Other