Available to hire
Hi, I’m Lorenzo Di Nunno, a graphic and apparel designer with over 12 years of international experience delivering apparel and graphic design across diverse product categories. I excel in trend forecasting, concept development, and creating consumer-relevant design solutions that align with brand identity.
I’m passionate about expanding into apparel design and increasingly using 3D visualization to elevate product creation. I collaborate across teams to drive storytelling from concept to production, leveraging tools like CLO3D, Blender, and 3D visualization to bring ideas to life.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
German
Beginner
Work Experience
Senior Global Print Designer Apparel at TIMBERLAND (a VF Company)
June 1, 2025 - June 1, 2025Lead graphic design strategy for Timberland’s global apparel collections (Tree and PRO lines); own end-to-end design process from concept to production, creating placement prints, AOPs, and seasonal trims with tech packs; maintain style and graphic information in PLM; analyze Sell-Through & Sell-In with Merch & Planning to identify seasonal best sellers; drive trend forecasting and consumer insights to shape menswear and womenswear directions; develop seasonal Print and Color Archetypes; partner with Senior Creative Director, Apparel Director & Merchandising Director to align storytelling with commercial product strategy; manage a team of 5 external graphic freelancers.
Senior Global Print Designer Apparel – Collabs & SL9 at PUMA
February 1, 2022 - February 1, 2022Collaborated on high-impact projects with global ambassadors to create culturally relevant designs (e.g., Dapper Dan, The Weeknd, Davido) and led graphic design for global Fast Track collections; mentored a junior designer and a Creative Intern to uphold quality and foster team development.
Graphic Print Apparel – Rapid Response & SMU (EMEA) at PUMA
June 1, 2018 - June 1, 2018Designed exclusive graphic placements and all-over prints (AOPs) for major European accounts (Asos, Zalando, JD Sports, Foot Locker, Decathlon, Intersport); acted as global brand guardian ensuring visual consistency across departments and licensing partners.
Multi-Product Fashion & Print Designer at LOCAL BOYZ
January 1, 2016 - January 1, 2016Designed multi-category graphics including prints, patterns, trims and logos for licensed menswear, womenswear, and kidswear; built production-ready tech packs and spec sheets; collaborated with production and buying teams to meet delivery windows.
Junior Menswear Fashion & Print Designer at G&C ENTERPRISE
August 1, 2013 - August 1, 2013Designed graphics and all-over prints for Kappa and Superga across sleepwear, underwear, and leisurewear; aligned with brand DNA and market trends; produced tech packs and specs for factories.
Fashion & Print Designer - Internship at Boxeur des Rues
September 1, 2011 - September 1, 2011Assisted in colorups and tech packs preparation to ensure accurate production handover and consistency across styles.
Senior Global Product Graphic & Knit Designer at TIMBERLAND (a VF Company)
June 1, 2025 - June 1, 2025Lead graphic design strategy for Timberland’s global apparel collections, including the Tree and PRO lines. Designed and developed graphic T-shirts and sweatshirts, focusing on placement graphics, seasonal narratives, and trend-driven storytelling aligned with brand identity. Own the full design process from concept to production, creating placement prints, AOPs, and seasonal trims with tech packs; maintain and update style and graphic information in PLM. Identify seasonal best sellers by analyzing Sell-Through & Sell-In through a Graphic Excel Tracker in collaboration with Merch and Planning. Drive trend forecasting (Inspiration Trips | WGSN | online research), consumer behaviour insights, and competitor benchmarking to shape commercially relevant menswear and womenswear design directions. Led development of seasonal Print and Color Archetypes in alignment with Color Manager. Manage a team of 5 external graphic freelancers across the seasonal design development cycle.
Senior Global Product Graphic Designer – Collabs & SL9 at PUMA
February 1, 2022 - February 1, 2022Collaborated on high-impact projects with global & local ambassadors to create culturally relevant designs such as Dapper Dan, The Weeknd, Davido, Bradley Theodore, Memphis Depay, Virat Kohli and AC Milan. Led graphic design for global Fast Track collections, delivering trend-driven capsules. Mentored a Junior designer and a Creative Intern to uphold quality and foster team development. Key achievements include developing Puma’s Rudagon AOP, rooted in brand heritage and applied across all BUs, and creating the Puma Team Franchise across three seasons and product categories.
Product Graphic Designer – Rapid Response & SMU (EMEA) at PUMA
June 1, 2018 - June 1, 2018Designed exclusive graphic placements and all-over prints (AOPs) for major European accounts (Asos, Zalando, JD Sports, Foot Locker, Decathlon, Intersport). Acted as the global brand guardian, ensuring visual consistency across departments and licensing partners.
Multi-Product & Graphic Designer at LOCAL BOYZ
February 1, 2016 - February 1, 2016Designed multi-category apparel & graphics, including prints, patterns, trims, and logos, for licensed menswear, womenswear, and kidswear, aligning with brand identity and seasonal trends. Built production-ready tech packs and spec sheets for factories, collaborating with production and buying teams to meet delivery windows.
Junior Menswear Product & Graphic Designer at G&C ENTERPRISE
August 1, 2013 - August 1, 2013Designed graphics and all-over prints (AOP) for Kappa and Superga across Bodywear, Nightwear, Loungewear, Underwear, and Beachwear categories, ensuring alignment with brand DNA and market trends. Built production-ready tech packs and spec sheets.
Product & Graphic Designer - Internship at Boxeur des Rues
September 1, 2011 - September 1, 2011Assisted in graphic color-ups and tech packs preparation to ensure accurate production handover and consistency across styles.
Education
Bachelor Degree at IED – Moda Lab
January 1, 2007 - January 1, 2010Bachelor Degree at IED – Moda Lab
January 1, 2007 - December 31, 2010CLO3D - Specialization Course at IED – Moda Lab
January 1, 2025 - November 24, 2025Qualifications
CLO3D - Specialization Course
January 1, 2025 - November 24, 2025Industry Experience
Retail, Manufacturing, Media & Entertainment, Professional Services, Consumer Goods
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