Available to hire
I’m a strong creative thinker with +22 years of experience. I bring fresh strategic thinking and a fearless, edgy design fanatic with a flair for seeing the art of the possible. I’m a curious, committed collaborator with experience around the globe across a multitude of categories. With a wild mind and a detailed eye, I strive for superb quality results.
I enjoy a sense of play and relentless energy, and through my significant leadership experience I guide teams toward the big idea—told as a clear, compelling story. I’m a storyteller at heart, and the most successful design solutions tell a simple, powerful narrative that resonates with clients and audiences alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Owner and Creative Director / Freelance Senior Designer at LOMAS CREATIVE
February 1, 2025 - PresentOwner and Creative Director delivering design solutions that connect brands with audiences in meaningful ways. Lead creative direction for clients such as ASDA, Diageo, HSBC, Heinz, Arla and Lucozade, guiding projects from concept to completion including brand identity, packaging and large-scale campaigns. Oversaw creative production, photoshoots, and team management, delivering over 12,000 SKUs to market. Emphasises collaboration, client understanding, and trust to exceed expectations; approaches projects without ego and focuses on clarity and strategic impact.
Associate Creative Director at RIDE SHOTGUN
January 31, 2025 - October 6, 2025Creative Lead responsible for the creative direction and output of packaging projects, ensuring designs are impactful and strategically aligned with client objectives and brand guidelines. Led multiple projects from concept to completion, pitched ideas to clients, and oversaw creative production (photoshoots and illustrations). Coordinated with traffic managers, managed freelance resources, and contributed to building the agency’s packaging offerings. Client list included ASDA, DIAGEO, HSBC, HOMEBASE.
Associate Creative Director at Ride Shotgun
January 31, 2025 - September 3, 2025As Creative Lead, I was responsible for the creative direction and output of all packaging projects, ensuring designs were impactful, strategically aligned with client objectives, and of the highest standard. I led multiple projects from concept to completion, pitched ideas to clients, and oversaw creative production processes including photoshoots and illustrations. Operationally, I coordinated with traffic managers, managed freelance resources, and contributed to building the agency’s packaging offerings. Key clients included ASDA, DIAGIO, HSBC, and HOMEBASE.
Associate Creative Director at Ride Shotgun
January 1, 2025 - October 25, 2025Led the creative direction and output of all packaging projects, ensuring designs were impactful, strategically aligned with client objectives, and of the highest standard. Managed concept-to-delivery, pitched ideas to clients, oversaw production processes (photoshoots, illustrations), and ensured adherence to brand guidelines with meticulous attention to detail. Coordinated with traffic managers, managed freelance resources, and contributed to expanding the agency’s packaging offerings. Clients included ASDA, DIAGIO, HSBC, HOMEBASE.
Associate Creative Director at RIDE SHOTGUN
January 1, 2025 - September 19, 2025As Creative Lead, I held ultimate responsibility for the creative direction and output of all packaging projects, ensuring designs were impactful, strategically aligned with client objectives, and of the highest standard. I led multiple projects from concept to completion, pitched ideas to clients, and oversaw creative production processes such as photoshoots and illustrations. I ensured work adhered to brand guidelines and maintained meticulous attention to detail. Operationally, I coordinated with traffic managers, managed freelance resources, and contributed to building the agency’s packaging offerings. Clients included ASDA, DIAGIO, HSBC, and HOMEBASE.
Associate Creative Director at Ride Shotgun
January 1, 2025 - September 19, 2025Creative Lead responsible for the creative direction and output of all packaging projects, ensuring designs are impactful, strategically aligned with client objectives, and of the highest standard. Led multiple projects from concept to completion, pitched ideas to clients, and oversaw creative production processes such as photoshoots and illustrations. Ensured all work adhered to brand guidelines and maintained meticulous attention to detail. Coordinated with traffic managers, managed freelance resources, and contributed to building the agency’s packaging offerings. Clients included ASDA, DIAGIO, HSBC, HOMEBASE.
Creative Director at Visuality Group
February 28, 2023 - October 6, 2025Creative Director driving concept development and collaboration to deliver meaningful design solutions. Hands-on creative leader, developing new ideas and delivering large-scale packaging work (over 12,000 SKUs) across multiple brands. Built strong brand advocacy and fostered cross-functional teamwork, adapting to hybrid work models while maintaining high-quality output. Clients included ASDA, Heinz, Arla, Lucozade, TAFFEL, AnadIN, Nurofen, Swizzels, GreenCore, Campbell’s.
Creative Director at Visuality Group
February 28, 2023 - September 3, 2025I worked hands-on in conceptual projects to develop new creative ideas and delivered outstanding work that communicated meaningfully with audiences. Over 9 years, I delivered over 12,000 SKUs to shelves, acted as a brand champion, and brought unexpected ideas to life. I built strong collaborative relationships to push for impactful designs, adapted to hybrid working during and after COVID to maintain team inspiration and client relationships. Clients included ASDA, HEINZ, ARLA, LUCOZADE, TAFFEL, ANADIN, NUROFEN, SWIZZELS, GREENCORE, and CAMPBELL’S.
Creative Director at Visuality Group
February 1, 2023 - October 25, 2025Hands-on creative director focused on delivering outstanding work and solutions that communicate with audiences meaningfully. Led concept development, fostered collaboration, and drove ideas that balance creativity with practical execution. Delivered 12,000+ SKUs over nine years and built strong, ongoing client relationships; adept at navigating hybrid work environments while maintaining high-quality collaboration and leadership.
Creative Director at VISUALITY GROUP
February 1, 2023 - September 19, 2025As Creative Director, I led the creative direction and hands-on development of branding and packaging projects, delivering solutions that connected with audiences and met client goals. I fostered collaboration, ideation, and lateral thinking, and contributed to launching more than 12,000 SKUs over nine years. I built and sustained strong client relationships, guided hybrid-working teams, and championed brand-wide consistency across portfolios for clients such as ASDA, Heinz, Arla, Lucozade, Taffel and Campbell’s.
Creative Director at Visuality Group
February 1, 2023 - September 19, 2025Hands-on creative leader responsible for the creative direction and delivering outstanding work that communicates with audiences in meaningful ways. Built strong collaborative relationships, developed innovative ideas, and delivered 12,000+ SKUs over 9 years. Adapted to hybrid working post-Covid while maintaining high-level client relationships. Clients included ASDA, Heinz, Arla, Lucozade, Taffel, Anadin, Nurofen, Swizzels, GreenCore, Campbell’s.
Senior Designer at Hornall Anderson (Now Our Creative)
April 30, 2014 - October 6, 2025Senior Designer in a fast-paced FMCG environment with tight deadlines and multi-category lines. Hit the ground running, led projects from concept through to completion, supported Creative Account Handlers in presenting concepts, and led a team of designers across offices. Client list included ASDA, Marmite, Doritos, Pot Noodle, Vaseline.
Senior Designer at Hornall Anderson (Now Our Creative)
April 30, 2014 - September 3, 2025I worked in a fast-paced FMCG environment with tight deadlines and multiple product lines. I supported Creative Account Handlers in presenting concepts, led projects from concept through completion, and managed a team of designers across offices. Key clients included ASDA, MARMITE, DORITOS, POT NOODLE, and VASELINE.
Senior Designer at Hornall Anderson (Now Our Creative)
April 1, 2014 - October 25, 2025Thrown into FMCG on a large scale, handling fast-paced, deadline-driven design work. Supported Creative Account Handlers, led projects from concept phase through to completion, and steered a team of designers across multiple offices. Built a reputation for hands-on creativity, collaboration, and delivering impactful concepts.
Senior Designer at HORNALL ANDERSON (NOW OUR CREATIVE)
April 1, 2014 - September 19, 2025Thrown into FMCG on a large scale, tight deadlines, multiple lines over multiple categories. I hit the ground running and could lead projects from concept phase through to completion, supporting Creative Account Handlers and leading a team of designers across offices. Client list included ASDA, Marmite, Doritos, Pot Noodle, Vaseline.
Senior Designer at Hornall Anderson (Now Our Creative)
April 1, 2014 - September 19, 2025Thrown into the deep end of FMCG on a large scale, with tight deadlines and multiple lines across categories. Hit the ground running, supported Creative Account Handlers in presenting concepts, led projects from concept to completion, and led a team of designers across offices. Client list included ASDA, Marmite, Doritos, Pot Noodle, Vaseline.
Senior Designer at Cato Brand Partners (NZ)
April 30, 2012 - October 6, 2025Senior Designer trusted with client-facing responsibilities, leading branding, identity design, environmental design, annual reports, brochures, POS and packaging. Developed leadership and coaching skills, presenting internally and to clients, and liaising with production to ensure print quality. Client list included Z Energy, Infratil, Barnardos, NZOG, Powerco, Wellington Airport, Wearable Arts, Wellington City Council.
Mid weight/Senior Designer at Cato Brand Partners (NZ)
April 30, 2012 - September 3, 2025I gained extensive experience in branding, identity design, environmental design, annual reports, brochures, POS, and packaging. Advanced to Senior Designer with client-facing, leadership, and coaching responsibilities. Collaborated with illustrators, copywriters, and photographers, becoming a storyteller and bringing unexpected ideas to life. Responsible for presentations, liaising with production, and managing timelines and budgets. Clients included Z ENERGY, INFRATIL, BARNARDOS, NZOG, POWERCO, WELLINGTON AIRPORT, WEARABLE ARTS, and WELLINGTON CITY COUNCIL.
Mid weight/Senior Designer at Cato Brand Partners (NZ)
April 1, 2012 - October 25, 2025Gained breadth in branding, identity design, environmental design, annual reports, brochures, POS and packaging. Became client-facing, developed leadership skills, and coached others. Collaborated with illustrators, copywriters, and photographers to bring storytelling to life across projects for major clients.
Mid weight/Senior Designer at CATO BRAND PARTNERS (NZ)
April 1, 2012 - September 19, 2025I joined Cato Brand Partners NZ, where I quickly immersed myself in branding, identity design, environmental design, annual reports, brochures, POS and packaging. I presented concepts to clients, coached junior staff, and collaborated with illustrators and photographers to deliver storytelling-driven designs. Clients included Z Energy, Infratil, Barnardos, NZOG, Powerco, Wellington Airport, Wearable Arts, and Wellington City Council.
Mid Weight / Senior Designer at Cato Brand Partners (NZ)
April 1, 2012 - September 19, 2025Joined NZ branding firm to rapidly contribute to branding, identity design, environmental design, annual reports, brochures, POS and packaging. Client-facing role, developed leadership skills, and coached others. Collaborated with illustrators, copywriters and photographers to bring stories to life. Client list included Z Energy, Infratil, Barnardos, NZOG, Powerco, Wellington Airport, Wearable Arts, Wellington City Council.
Junior Designer at Focal Design For Brands
April 30, 2005 - October 6, 2025Junior Designer, working closely with the Creative Lead on concept development and packaging concepts. Led internal communications projects (templates and presentations) and collaborated with the artwork department to ensure timely and budget-compliant delivery. Client list included AstraZeneca, GSK, Pfizer, Müller, Siemens, Colgate.
Junior Designer at Focal Design for Brands
April 30, 2005 - September 3, 2025Started straight from university working closely with the creative lead on all projects, developing art direction skills and collaborating with the in-house photography team. Assisted the creative lead with concepts and designs, handled internal communications projects, supported packaging concepts and development, and ensured projects were delivered on time and budget. Clients included ASTRAZENECA, GSK, PFIZER, MÜLLER, SIEMENS, and COLGATE.
Junior Designer at Focal Design for Brands
April 1, 2005 - October 25, 2025Joined straight from university and quickly developed art direction skills. Worked closely with the creative lead on packaging concepts, internal communications, and collaboration with the artwork department to ensure on-time, on-budget delivery. Gained early exposure to client-facing work and cross-discipline teamwork.
Junior Designer at FOCAL DESIGN FOR BRANDS
April 1, 2005 - September 19, 2025Joined straight from university and worked with the Creative Lead on projects. I developed art direction skills, assisted with packaging concepts, and supported the artwork team to ensure on-time, on-budget delivery. Clients included AstraZeneca, GSK, Pfizer, Müller, Siemens, and Colgate.
Junior Designer at Focal Design For Brands
April 1, 2005 - September 19, 2025Joined straight from university, worked closely with the Creative Lead on packaging concepts and development, supported the artwork department to ensure timely delivery, and led internal comms projects. Client list included AstraZeneca, GSK, Pfizer, Müller, Siemens, Colgate.
Education
Bachelor in Graphic Design at Falmouth College of Arts
September 9, 1996 - July 9, 1999first class degree
Qualifications
Industry Experience
Consumer Goods, Retail, Professional Services, Financial Services, Healthcare, Energy & Utilities, Other, Media & Entertainment, Manufacturing
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