Global Experience Design Lead with 17 years across diverse industries, including fashion, technology, and commerce. Data-driven and results oriented, I specialise in strategic thinking, UX/UI design, research, and storytelling, ensuring all designs meet accessibility standards. With a proven track record of leading and mentoring cross-functional teams, I drive innovation while aligning with organisational goals. ​ For the past 10 years at Dyson, I have led a team that transforms my concepts into fully developed omni channel campaigns spanning websites, advertising, social media, CRM, and TV. My focus has been on customer retention and creating a seamless offline-to-online experience, bridging the gap between physical and digital interactions across web and app platforms to deliver a unified and frictionless customer journey. Passionate about crafting meaningful and user-centric experiences, I thrive on solving complex challenges through design, data, and innovation. I am committed to driving excellence, fostering collaboration, and continuously pushing the boundaries of experience design to create impactful solutions that enhance engagement and business growth.…Global Experience Design Lead with 17 years across diverse industries, including fashion, technology, and commerce. Data-driven and results oriented, I specialise in strategic thinking, UX/UI design, research, and storytelling, ensuring all designs meet accessibility standards. With a proven track record of leading and mentoring cross-functional teams, I drive innovation while aligning with organisational goals. ​ For the past 10 years at Dyson, I have led a team that transforms my concepts into fully developed omni channel campaigns spanning websites, advertising, social media, CRM, and TV. My focus has been on customer retention and creating a seamless offline-to-online experience, bridging the gap between physical and digital interactions across web and app platforms to deliver a unified and frictionless customer journey. Passionate about crafting meaningful and user-centric experiences, I thrive on solving complex challenges through design, data, and innovation. I am committed to driving excellence, fostering collaboration, and continuously pushing the boundaries of experience design to create impactful solutions that enhance engagement and business growth.WWWW…