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I'm a seasoned fashion designer with a keen eye for color and trend shifts that appeal to men of all ages. I excel at crafting visually striking, market-ready designs that balance aesthetics with production efficiency to help brands grow sales while staying profitable. I thrive in collaborative environments, mentoring teammates and fostering a culture of idea exploration and trust-based relationships that align with broader business goals. With hands-on skills in Illustrator and Photoshop, I lead creative direction, trend forecasting, and product development across menswear and lifestyle lines. My approach blends strong craft with strategic thinking—delivering cohesive lines, optimized workflows, and measurable impact on profitability and brand equity.…I'm a seasoned fashion designer with a keen eye for color and trend shifts that appeal to men of all ages. I excel at crafting visually striking, market-ready designs that balance aesthetics with production efficiency to help brands grow sales while staying profitable. I thrive in collaborative environments, mentoring teammates and fostering a culture of idea exploration and trust-based relationships that align with broader business goals. With hands-on skills in Illustrator and Photoshop, I lead creative direction, trend forecasting, and product development across menswear and lifestyle lines. My approach blends strong craft with strategic thinking—delivering cohesive lines, optimized workflows, and measurable impact on profitability and brand equity.

London Alexander

Designer, Creative Director, Brand Designer, +2

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I'm a seasoned fashion designer with a keen eye for color and trend shifts that appeal to men of all ages. I excel at crafting visually striking, market-ready designs that balance aesthetics with production efficiency to help brands grow sales while staying profitable. I thrive in collaborative environments, mentoring teammates and fostering a culture of idea exploration and trust-based relationships that align with broader business goals. With hands-on skills in Illustrator and Photoshop, I lead creative direction, trend forecasting, and product development across menswear and lifestyle lines. My approach blends strong craft with strategic thinking—delivering cohesive lines, optimized workflows, and measurable impact on profitability and brand equity.…I'm a seasoned fashion designer with a keen eye for color and trend shifts that appeal to men of all ages. I excel at crafting visually striking, market-ready designs that balance aesthetics with production efficiency to help brands grow sales while staying profitable. I thrive in collaborative environments, mentoring teammates and fostering a culture of idea exploration and trust-based relationships that align with broader business goals. With hands-on skills in Illustrator and Photoshop, I lead creative direction, trend forecasting, and product development across menswear and lifestyle lines. My approach blends strong craft with strategic thinking—delivering cohesive lines, optimized workflows, and measurable impact on profitability and brand equity.

Available to hire

I’m a seasoned fashion designer with a keen eye for color and trend shifts that appeal to men of all ages. I excel at crafting visually striking, market-ready designs that balance aesthetics with production efficiency to help brands grow sales while staying profitable. I thrive in collaborative environments, mentoring teammates and fostering a culture of idea exploration and trust-based relationships that align with broader business goals.

With hands-on skills in Illustrator and Photoshop, I lead creative direction, trend forecasting, and product development across menswear and lifestyle lines. My approach blends strong craft with strategic thinking—delivering cohesive lines, optimized workflows, and measurable impact on profitability and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Menswear Design Manager at Lululemon Athletica Inc.

January 1, 2021 - January 1, 2025

Led core and seasonal design for train and hike lines; mentored team members; analyzed sales trends to optimize product placement; collaborated on cross-promotional initiatives; reported to upper management.

Menswear Senior Designer at Lululemon Athletica Inc.

January 1, 2019 - January 1, 2021

Created client pitch presentations, won high-value designs; evaluated project scope and schedules; incorporated feedback to optimize workflows; managed direct reports (Design Assistant, Junior Designer, Designer).

Menswear Designer Training at Lululemon Athletica Inc.

January 1, 2017 - January 1, 2019

Collaborated with merchandising to develop cohesive product lines; improved prototype approval process; presented design concepts; mentored junior designers; selected fabrics, patterns, trims.

Junior Menswear Designer at Lululemon Athletica Inc.

January 1, 2015 - January 1, 2017

Used Adobe Creative Suite to sketch designs; conducted trend research and sewed mock-ups; collaborated with cross-functional teams.

Design Assistant Menswear at Lululemon Athletica Inc.

January 1, 2014 - January 1, 2015

Supported design team, prepared print files, conducted market research, assisted with technical drawings; reported to Senior Designer.

Owner at Inniss Pearl Group Holdings Inc.

August 1, 2020 - Present

Manages daily business operations; builds brands from ground up (mission, vision, logo, visual identity, brand guidelines); produces garments and custom tennis balls; maintains client relationships, resulting in repeat business and referrals.

Operations Lead at PARRY Athletics Inc.

January 1, 2017 - January 1, 2025

Managed operations, manufacturing, and logistics; oversaw product development, collaborated with teams, set quality standards, optimized processes, and reduced costs.

Creative Director at Hemlock Trading Co.

January 1, 2016 - February 1, 2018

Elevated company reputation through delivering high-quality outerwear; managed campaigns aligned with creative vision.

Designer of Super Proof Inc. at Super Proof Company

January 1, 2015 - January 1, 2018

Freelance designer for a Red Bull Pro Skier-led venture, collaborating on outdoor apparel concepts and seasonal collections.

Freelance Designer at Strike Movement

January 1, 2014 - December 1, 2014

Designed two collections as a freelance designer.

Creative Director at London Alexander Clothing, Vancouver, BC

January 1, 2012 - July 1, 2018

Designed seasonal collections, sourced fabrics and materials, organized photoshoots, managed quality control, handled invoices/finances, stock and inventory, trend forecasting, and managed a team.

Assistant Buyer and Sales Associate at Stuntwood Boutique

January 1, 2006 - January 1, 2007

Managed cash, customer service, sales, and assisted in seasonal collections purchasing.