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Hi, I’m Suhail Lone, a Crypto & DeFi Social Media Growth Manager with 5+ years of hands-on experience boosting trading volumes, DAUs, and community engagement for top blockchain and DeFi platforms. I excel in go-to-market leadership, cross-functional campaigns, influencer management, viral social growth, and data-driven optimization. I’m adept at turning complex crypto topics into clear narratives, coordinating cross-functional teams, and building scalable growth engines across Twitter/X, Discord, and LinkedIn. I love partnering with founders and communities to drive visibility, adoption, and meaningful product engagement.…Hi, I’m Suhail Lone, a Crypto & DeFi Social Media Growth Manager with 5+ years of hands-on experience boosting trading volumes, DAUs, and community engagement for top blockchain and DeFi platforms. I excel in go-to-market leadership, cross-functional campaigns, influencer management, viral social growth, and data-driven optimization. I’m adept at turning complex crypto topics into clear narratives, coordinating cross-functional teams, and building scalable growth engines across Twitter/X, Discord, and LinkedIn. I love partnering with founders and communities to drive visibility, adoption, and meaningful product engagement.

Suhail Lone

Marketing Strategist, Social Media Manager, Growth Marketer, +2

5.0 (1 review)

Hi, I’m Suhail Lone, a Crypto & DeFi Social Media Growth Manager with 5+ years of hands-on experience boosting trading volumes, DAUs, and community engagement for top blockchain and DeFi platforms. I excel in go-to-market leadership, cross-functional campaigns, influencer management, viral social growth, and data-driven optimization. I’m adept at turning complex crypto topics into clear narratives, coordinating cross-functional teams, and building scalable growth engines across Twitter/X, Discord, and LinkedIn. I love partnering with founders and communities to drive visibility, adoption, and meaningful product engagement.…Hi, I’m Suhail Lone, a Crypto & DeFi Social Media Growth Manager with 5+ years of hands-on experience boosting trading volumes, DAUs, and community engagement for top blockchain and DeFi platforms. I excel in go-to-market leadership, cross-functional campaigns, influencer management, viral social growth, and data-driven optimization. I’m adept at turning complex crypto topics into clear narratives, coordinating cross-functional teams, and building scalable growth engines across Twitter/X, Discord, and LinkedIn. I love partnering with founders and communities to drive visibility, adoption, and meaningful product engagement.

Available to hire

Hi, I’m Suhail Lone, a Crypto & DeFi Social Media Growth Manager with 5+ years of hands-on experience boosting trading volumes, DAUs, and community engagement for top blockchain and DeFi platforms. I excel in go-to-market leadership, cross-functional campaigns, influencer management, viral social growth, and data-driven optimization.

I’m adept at turning complex crypto topics into clear narratives, coordinating cross-functional teams, and building scalable growth engines across Twitter/X, Discord, and LinkedIn. I love partnering with founders and communities to drive visibility, adoption, and meaningful product engagement.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Crypto Marketing Strategist at Freelance Contractor

January 1, 2025 - Present

Coordinated cross-functional initiatives with marketing, product, and research teams to synchronize messaging, boosting content relevance scores by 35% and aligning with evolving market sentiments. Orchestrated collaborations with 25+ industry influencers and community leaders, increasing retweets and mentions by 60% and expanding brand visibility across key crypto networks. Created and disseminated over 100 real-time tweets and threads monthly, elevating audience engagement by 40% during major crypto news cycles. Conducted competitive analyses to identify top 15 key opinion leaders, informing positioning and driving engagement.

Marketing Specialist - Web3 at BitGo

July 1, 2024 - January 1, 2025

Led integrated growth campaigns across Twitter/X, Discord, and LinkedIn, optimizing segmentation for 25%+ boost in user engagement and sustaining DAU growth. Developed GTM strategies for monthly product launches, aligning with product/tech to map user journeys and platform enhancements. Built relations with 150+ C-level Web3 leaders, resulting in 5 strategic DAO/community partnerships and 5K+ net new users in under 4 months. Used analytics to monitor campaign performance and adjust tactics to meet volume targets.

Content Marketing & Community Specialist - Web3 at Merkle Science

October 1, 2022 - June 1, 2024

Monitored Crypto Twitter trends with Sprout Social and Kaito, adapting campaigns to leverage viral DeFi topics for 40% higher engagement. Managed multi-channel content calendar with technical and educational material. Executed SEO strategies increasing impressions 900% YoY and optimized blog for organic growth. Tailored newsletters via A/B testing, reducing unsubscribes by 20% and achieving 55% open rates. Provided editorial mentoring and automated onboarding journeys achieving 30% open rate and 20% unsubscribes reduction.

Social Media and Content Lead - Web3 at Blockwiz

November 1, 2021 - October 1, 2022

Grew Twitter following by 50% and Discord community by 400% in 6 months through localized Web3 campaigns, influencer shoutouts, and meme-driven Twitter threads. Planned 8+ Twitter Spaces/AMAs with 1,000+ attendees, boosting search visibility by 45%. Tracked ROI and engagement with Google Analytics and SEMrush, securing first-page rankings for 90 DeFi and crypto keywords. Led influencer/KOL outreach, organizing AMAs, panel webinars, and viral campaigns, boosting trading-related search visibility by 45%.

Web3 Social Media Specialist at Magpie XYZ

April 1, 2020 - October 1, 2021

Owned editorial direction for restaking and token launch narratives, developing creative, high-performing Twitter threads and YouTube scripts. Drove a 20% increase in user registrations via meme-driven DeFi campaigns. Created editorial calendars using Notion, aligning Twitter, Reddit, and Telegram content with token launches and Web3 trends, attracting 3 strategic partnerships. Utilized Canva and Figma for meme and graphic content, boosting Twitter engagement by 25%.