Hi, I’m Suhail Lone, a Crypto & DeFi Social Media Growth Manager with 5+ years of hands-on experience boosting trading volumes, DAUs, and community engagement for top blockchain and DeFi platforms.

About

Hi, I’m Suhail Lone, a Crypto & DeFi Social Media Growth Manager with 5+ years of hands-on experience boosting trading volumes, DAUs, and community engagement for top blockchain and DeFi platforms. I excel in go-to-market leadership, cross-functional campaigns, influencer management, viral social growth, and data-driven optimization.

I’m adept at turning complex crypto topics into clear narratives, coordinating cross-functional teams, and building scalable growth engines across Twitter/X, Discord, and LinkedIn. I love partnering with founders and communities to drive visibility, adoption, and meaningful product engagement.

  • 6 years' experience

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Financial Services
  • Professional Services
  • Other

Work experience· 5 roles

Crypto Marketing Strategist · Freelance ContractorJan 2025 – Present · 1 yr 11 mos

Coordinated cross-functional initiatives with marketing, product, and research teams to synchronize messaging, boosting content relevance scores by 35% and aligning with evolving market sentiments. Orchestrated collaborations with 25+ industry influencers and community leaders, increasing retweets and mentions by 60% and expanding brand visibility across key crypto networks. Created and disseminated over 100 real-time tweets and threads monthly, elevating audience engagement by 40% during major crypto news cycles. Conducted competitive analyses to identify top 15 key opinion leaders, informing positioning and driving engagement.

Marketing Specialist - Web3 · BitGoJul 2024 – Jan 2025 · 7 mos

Led integrated growth campaigns across Twitter/X, Discord, and LinkedIn, optimizing segmentation for 25%+ boost in user engagement and sustaining DAU growth. Developed GTM strategies for monthly product launches, aligning with product/tech to map user journeys and platform enhancements. Built relations with 150+ C-level Web3 leaders, resulting in 5 strategic DAO/community partnerships and 5K+ net new users in under 4 months. Used analytics to monitor campaign performance and adjust tactics to meet volume targets.

Content Marketing & Community Specialist - Web3 · Merkle ScienceOct 2022 – Jun 2024 · 1 yr 9 mos

Monitored Crypto Twitter trends with Sprout Social and Kaito, adapting campaigns to leverage viral DeFi topics for 40% higher engagement. Managed multi-channel content calendar with technical and educational material. Executed SEO strategies increasing impressions 900% YoY and optimized blog for organic growth. Tailored newsletters via A/B testing, reducing unsubscribes by 20% and achieving 55% open rates. Provided editorial mentoring and automated onboarding journeys achieving 30% open rate and 20% unsubscribes reduction.

Social Media and Content Lead - Web3 · BlockwizNov 2021 – Oct 2022 · 1 yr
Web3 Social Media Specialist · Magpie XYZApr 2020 – Oct 2021 · 1 yr 7 mos

Education

Bachelor · Delhi University2030 – 2020

Certifications and awards

Introduction to Web32021
Google Analytics2022
Social Media Management2022

Testimonials · 5.0 from 1 review

Hire Suhail Lone today

Post a job and invite Suhail, or contact them directly. No hidden commission.

Post a job