Erin Gibson

Managed and maintained a portfolio of 70+ WordPress sites, ensuring security, performance, SEO readiness, and continuous improvements. Led full-cycle website builds across WordPress and Shopify from scoping and planning through deployment and post-launch support. Acted as primary client point of contact for troubleshooting and ongoing maintenance, coordinating updates and resolving technical issues. Oversaw server administration for staging and production environments including setup, updates/patching, monitoring, uptime management, backups, and vulnerability troubleshooting. Implemented technical SEO improvements (architecture, metadata, schema, crawlability, speed/Core Web Vitals). Supported ecommerce development and optimisation for Shopify and WooCommerce including theme customisation, product/catalog workflows, integrations, payment gateway/checkout troubleshooting, and conversion-focused enhancements. Coordinated projects across concurrent builds using ticketing and stakeholder c

Delivered end-to-end WordPress design and development with ongoing maintenance and support. Consulted with clients to understand needs and translate them into tailored web solutions, including scoping requirements, providing timelines/cost guidance, and regular status updates. Provided customer support and technical troubleshooting, managed support communications, and supported new client acquisition and onboarding. Supported website upkeep through updates, fixes, and improvements after launch.

Provided technical leadership for a range of WordPress projects in an agency environment. Led technical development and deployment, ran ongoing maintenance and updates across client sites, and troubleshot issues spanning performance, servers, and networks. Produced information architecture during planning stages and contributed to complex builds beyond standard development scope. Built/customised sites using Elementor and contributed to custom theme development.