Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior web developer with 15+ years of experience building and maintaining high-performing websites and ecommerce platforms across WordPress, Shopify, and PHP-based stacks. I lead full-cycle delivery, from strategy and development to deployment, optimisation, and ongoing maintenance, with a strong focus on technical SEO, performance, analytics, and conversion improvements. I’m also increasingly focused on AI automation and LLM integration, using modern workflows and tools like n8n, vector search, and RAG to streamline processes and improve digital solutions. I’m client-focused, security and performance-minded, and comfortable working across development, operations, and technical consulting.…Senior web developer with 15+ years of experience building and maintaining high-performing websites and ecommerce platforms across WordPress, Shopify, and PHP-based stacks. I lead full-cycle delivery, from strategy and development to deployment, optimisation, and ongoing maintenance, with a strong focus on technical SEO, performance, analytics, and conversion improvements. I’m also increasingly focused on AI automation and LLM integration, using modern workflows and tools like n8n, vector search, and RAG to streamline processes and improve digital solutions. I’m client-focused, security and performance-minded, and comfortable working across development, operations, and technical consulting.

Erin Gibson

Web Developer, SEO Expert, eCommerce Developer, +4





Senior web developer with 15+ years of experience building and maintaining high-performing websites and ecommerce platforms across WordPress, Shopify, and PHP-based stacks. I lead full-cycle delivery, from strategy and development to deployment, optimisation, and ongoing maintenance, with a strong focus on technical SEO, performance, analytics, and conversion improvements. I’m also increasingly focused on AI automation and LLM integration, using modern workflows and tools like n8n, vector search, and RAG to streamline processes and improve digital solutions. I’m client-focused, security and performance-minded, and comfortable working across development, operations, and technical consulting.…Senior web developer with 15+ years of experience building and maintaining high-performing websites and ecommerce platforms across WordPress, Shopify, and PHP-based stacks. I lead full-cycle delivery, from strategy and development to deployment, optimisation, and ongoing maintenance, with a strong focus on technical SEO, performance, analytics, and conversion improvements. I’m also increasingly focused on AI automation and LLM integration, using modern workflows and tools like n8n, vector search, and RAG to streamline processes and improve digital solutions. I’m client-focused, security and performance-minded, and comfortable working across development, operations, and technical consulting.

Available to hire

Senior web developer with 15+ years of experience building and maintaining high-performing websites and ecommerce platforms across WordPress, Shopify, and PHP-based stacks. I lead full-cycle delivery, from strategy and development to deployment, optimisation, and ongoing maintenance, with a strong focus on technical SEO, performance, analytics, and conversion improvements.

I’m also increasingly focused on AI automation and LLM integration, using modern workflows and tools like n8n, vector search, and RAG to streamline processes and improve digital solutions. I’m client-focused, security and performance-minded, and comfortable working across development, operations, and technical consulting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Web Developer at Idyllic

August 1, 2022 - June 30, 2026

Managed and maintained a portfolio of 70+ WordPress sites, ensuring security, performance, SEO readiness, and continuous improvements. Led full-cycle website builds across WordPress and Shopify from scoping and planning through deployment and post-launch support. Acted as primary client point of contact for troubleshooting and ongoing maintenance, coordinating updates and resolving technical issues. Oversaw server administration for staging and production environments including setup, updates/patching, monitoring, uptime management, backups, and vulnerability troubleshooting. Implemented technical SEO improvements (architecture, metadata, schema, crawlability, speed/Core Web Vitals). Supported ecommerce development and optimisation for Shopify and WooCommerce including theme customisation, product/catalog workflows, integrations, payment gateway/checkout troubleshooting, and conversion-focused enhancements. Coordinated projects across concurrent builds using ticketing and stakeholder c

WordPress Developer at Sole Trader

April 1, 2020 - August 31, 2022

Delivered end-to-end WordPress design and development with ongoing maintenance and support. Consulted with clients to understand needs and translate them into tailored web solutions, including scoping requirements, providing timelines/cost guidance, and regular status updates. Provided customer support and technical troubleshooting, managed support communications, and supported new client acquisition and onboarding. Supported website upkeep through updates, fixes, and improvements after launch.

Technical Lead at Think Forward Digital Agency

October 1, 2019 - March 31, 2020

Provided technical leadership for a range of WordPress projects in an agency environment. Led technical development and deployment, ran ongoing maintenance and updates across client sites, and troubleshot issues spanning performance, servers, and networks. Produced information architecture during planning stages and contributed to complex builds beyond standard development scope. Built/customised sites using Elementor and contributed to custom theme development.

Web Developer at Baseline

August 1, 2017 - September 30, 2019

Developed and maintained The Box Business (TBB) and grew other online portals. Built the TBB website and online portal using WordPress and XMPie uStore, including ongoing maintenance, testing, and improvements. Managed SEO and digital marketing activities (keyword research, metadata and technical SEO updates, Search Console monitoring, and Google Ads setup/campaign management). Performed UX/UI tasks when a dedicated designer was unavailable. Created themes for XMPie uStore B2B/B2C portals and produced VDP products using Adobe InDesign. Developed reporting and data extraction tools and built API integrations to sync data between XMPie and PrintIQ. Supported order processing and customer journeys and managed ecommerce workflows and integrations across XMPie, PrintIQ, and internal systems; provided customer service post-launch.

Web Developer at Web Media Factory

January 1, 2008 - September 30, 2017

Developed websites across multiple platforms with a focus on WordPress development, custom themes/plugins, performance optimisation, and client support. Built and maintained client sites, created custom WordPress solutions and integrations, and improved speed/scalability/SEO. Provided technical support and training, and performed ongoing troubleshooting to keep sites operating reliably.