Lorena Velez Aponte
Hi, I’m Lorena Velez Aponte, a Marketing & Digital Designer with 4+ years of experience creating e-commerce, digital marketing, and brand creative for retail, jewellery, fashion, and consumer brands across Australia,…
About
Hi, I’m Lorena Velez Aponte, a Marketing & Digital Designer with 4+ years of experience creating e-commerce, digital marketing, and brand creative for retail, jewellery, fashion, and consumer brands across Australia, the United States, and Colombia. Experienced in designing email campaigns, paid social and digital ads, e-commerce assets, catalogues, promotional campaigns, and print materials. Strong
understanding of creating design that supports marketing and sales goals, with experience managing multiple projects, working with different teams and stakeholders, and delivering high-quality creative in fast-paced environments.
- 3 years' experience
- Joined April 2026
Skills· 19
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Retail
- Media & Entertainment
- Professional Services
Work experience· 6 roles
Designed and launched the company’s e-commerce website, creating a clear and consistent online experience for customers. Created product imagery and marketing assets for digital campaigns. Organised product categories, SEO titles, and descriptions. Produced lifestyle and product photography assets for online sales. Worked directly with the business owner to build the company’s online presence and support its e-commerce goals.
Designed multi-channel marketing campaigns across email marketing, social media, website content, and print materials. Developed creative assets for quilting cruise experiences, retreats, and community events, strengthening brand engagement and event promotion. Produced high-quality catalogues, promotional brochures, newsletters, and event signage supporting national marketing campaigns. Retouched and optimized product photography for digital and print use, improving overall visual consistency across marketing channels. Collaborated with marketing, events, and product teams to support seasonal promotions and product launches.
Led the redesign of the company website to improve visual identity, usability, and modernize the digital brand presence. Redesigned the website structure and user interface to enhance user experience and improve navigation.
Education
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