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Hi, I’m Lorena Velez Aponte, a Digital & Marketing Designer with over four years of experience creating brand campaigns, retail marketing assets, and digital content for national brands in Australia. I develop multi-channel campaigns across social media, email marketing, digital advertising, websites, and in-store retail environments. I’m collaborative, detail-oriented, and focused on translating marketing strategies into visually compelling designs that drive engagement and strengthen brand identity. I’m passionate about delivering creative assets that align with business goals and support cross-functional teams. I thrive in fast-paced environments, enjoy problem-solving, and consistently aim to elevate brand presence through cohesive design and thoughtful storytelling.…Hi, I’m Lorena Velez Aponte, a Digital & Marketing Designer with over four years of experience creating brand campaigns, retail marketing assets, and digital content for national brands in Australia. I develop multi-channel campaigns across social media, email marketing, digital advertising, websites, and in-store retail environments. I’m collaborative, detail-oriented, and focused on translating marketing strategies into visually compelling designs that drive engagement and strengthen brand identity. I’m passionate about delivering creative assets that align with business goals and support cross-functional teams. I thrive in fast-paced environments, enjoy problem-solving, and consistently aim to elevate brand presence through cohesive design and thoughtful storytelling.

Lorena Velez Aponte

Graphic Designer, Web Designer, Brand Designer, +2

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Hi, I’m Lorena Velez Aponte, a Digital & Marketing Designer with over four years of experience creating brand campaigns, retail marketing assets, and digital content for national brands in Australia. I develop multi-channel campaigns across social media, email marketing, digital advertising, websites, and in-store retail environments. I’m collaborative, detail-oriented, and focused on translating marketing strategies into visually compelling designs that drive engagement and strengthen brand identity. I’m passionate about delivering creative assets that align with business goals and support cross-functional teams. I thrive in fast-paced environments, enjoy problem-solving, and consistently aim to elevate brand presence through cohesive design and thoughtful storytelling.…Hi, I’m Lorena Velez Aponte, a Digital & Marketing Designer with over four years of experience creating brand campaigns, retail marketing assets, and digital content for national brands in Australia. I develop multi-channel campaigns across social media, email marketing, digital advertising, websites, and in-store retail environments. I’m collaborative, detail-oriented, and focused on translating marketing strategies into visually compelling designs that drive engagement and strengthen brand identity. I’m passionate about delivering creative assets that align with business goals and support cross-functional teams. I thrive in fast-paced environments, enjoy problem-solving, and consistently aim to elevate brand presence through cohesive design and thoughtful storytelling.

Available to hire

Hi, I’m Lorena Velez Aponte, a Digital & Marketing Designer with over four years of experience creating brand campaigns, retail marketing assets, and digital content for national brands in Australia. I develop multi-channel campaigns across social media, email marketing, digital advertising, websites, and in-store retail environments. I’m collaborative, detail-oriented, and focused on translating marketing strategies into visually compelling designs that drive engagement and strengthen brand identity.

I’m passionate about delivering creative assets that align with business goals and support cross-functional teams. I thrive in fast-paced environments, enjoy problem-solving, and consistently aim to elevate brand presence through cohesive design and thoughtful storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Freelance Web Designer at Draco (Unidades Draco)

February 1, 2025 - February 1, 2025

Led the redesign of the company website to improve visual identity, usability, and modernize the digital brand presence. Redesigned the website structure and user interface to enhance user experience and improve navigation.

Graphic Designer at Stitchin’ Heaven

May 1, 2025 - October 1, 2025

Designed multi-channel marketing campaigns across email marketing, social media, website content, and print materials. Developed creative assets for quilting cruise experiences, retreats, and community events, strengthening brand engagement and event promotion. Produced high-quality catalogues, promotional brochures, newsletters, and event signage supporting national marketing campaigns. Retouched and optimized product photography for digital and print use, improving overall visual consistency across marketing channels. Collaborated with marketing, events, and product teams to support seasonal promotions and product launches.

In-House Digital and Graphic Designer at JPL Group (Prouds, Angus&Coote and Goldmark Jewellers)

October 1, 2022 - November 1, 2024

Developed creative concepts and visual assets for nationwide marketing campaigns across three major jewellery brands. Designed high-impact marketing materials for digital and retail environments, including Google Ads, social media campaigns, EDMs, catalogues, POS displays, and in-store promotional graphics. Led the creative execution of major seasonal campaigns including Mother’s Day, Christmas, and Boxing Day, supporting large-scale retail promotions. Collaborated with executive leadership and marketing teams to translate campaign strategies into engaging visual communication. Coordinated with the New Zealand marketing team to ensure brand consistency across regional marketing materials and retail displays. Managed marketing briefs and delivered high-quality creative assets under tight deadlines in a fast-paced retail environment.

Contract Graphic Designer at Mosaic Brands (Rockmans & Autograph)

August 1, 2021 - October 1, 2022

Designed multi-platform marketing assets including EDM campaigns, website banners, and social media content for fashion brands. Created conversion-focused layouts for digital campaigns supporting online retail promotions. Collaborated with marketing teams to translate campaign strategies into visually engaging customer communications. Contributed to improving creative workflows and production efficiency across marketing projects.

Freelance Graphic Designer at Gráfica Express, Oscuro, Tentaciones, AFS, Select Abseiling

June 1, 2021 - November 1, 2023

Designed custom marketing materials for diverse industries, including flyers, banners, business cards, van wraps, menus and promotional content, ensuring consistent and engaging branding. Developed print-ready files with precise attention to color accuracy, crop marks, and bleeds. Managed the full brand identity process from concept and logo variations to mock-ups, final artwork, and implementation. Collaborated directly with clients to translate briefs into visually compelling solutions aligned with their brand identity.