I’m an international marketing and brand professional with experience across luxury hospitality, wellness, and design media. Today I’m a co-founder of a wellness concept and actively leading branding, partnerships, and marketing initiatives across multiple projects, including a hospitality media platform. I’m passionate about luxury storytelling, creating strong brand identities, and developing innovative campaigns that connect with guests and communities.

Lorenza Coratella Garza

I’m an international marketing and brand professional with experience across luxury hospitality, wellness, and design media. Today I’m a co-founder of a wellness concept and actively leading branding, partnerships, and marketing initiatives across multiple projects, including a hospitality media platform. I’m passionate about luxury storytelling, creating strong brand identities, and developing innovative campaigns that connect with guests and communities.

Available to hire

I’m an international marketing and brand professional with experience across luxury hospitality, wellness, and design media.

Today I’m a co-founder of a wellness concept and actively leading branding, partnerships, and marketing initiatives across multiple projects, including a hospitality media platform. I’m passionate about luxury storytelling, creating strong brand identities, and developing innovative campaigns that connect with guests and communities.

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Experience Level

Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Italian
Intermediate

Work Experience

Remote PR & Marketing Manager at The Core Design
March 1, 2025 - Present
Lead remote PR & marketing initiatives for wellness and luxury projects, shaping brand communications, campaign planning and reporting. Managed content performance tracking, timelines with agency partners (e.g., Dentsu), and supported end-to-end spa operations and retail experiences. Contributed to brand communications and wellness initiatives, collaborating with cross-functional teams to ensure a seamless guest experience and brand consistency. Worked with Google Ads and Meta Ads fundamentals to bolster campaigns.
Co-Founder – Branding, Marketing & Finance at Amare Wellness Concept
September 1, 2025 - Present
Co-founded a wellness concept and led branding, marketing and financial strategy across multiple projects, including a design and hospitality media platform. Built brand identity, positioning and partnerships, and steered marketing initiatives to grow audience engagement and revenue streams.
Media Intern at Hilton Corporation
January 1, 2024 - July 1, 2024
Singapore media internship supporting media planning, campaign optimization and reporting. Assisted in campaign tracking and performance analysis, coordinated with agency partners, and contributed to digital ad initiatives (Google Ads, Meta Ads) to strengthen brand outcomes.
Asaya Social Wellness Club Manager Trainee at Rosewood Doha
August 1, 2025 - Present
MIT-program within Asaya focusing on wellness & spa operations. Hands-on exposure to brand communications, retail, and guest experience. Contributed to brand consistency and guest journey improvements, working with cross-functional teams to enhance wellness initiatives.

Education

Bachelor of Science at École hôtelière de Lausanne
January 1, 2021 - January 1, 2025

Qualifications

Google Ads Fundamentals
January 11, 2030 - May 2, 2026
Meta Ads Fundamentals
January 11, 2030 - May 2, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Other