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I am a Creative Marketing Strategist and Growth Leader with a track record of scaling multi-location brands, driving revenue, and building systems that enable sustainable growth. My experience spans real estate, luxury residential development, and experiential retail, with deep expertise in franchise expansion, brand positioning, and customer experience. I translate complex ideas into clear, compelling messaging that drives action.…I am a Creative Marketing Strategist and Growth Leader with a track record of scaling multi-location brands, driving revenue, and building systems that enable sustainable growth. My experience spans real estate, luxury residential development, and experiential retail, with deep expertise in franchise expansion, brand positioning, and customer experience. I translate complex ideas into clear, compelling messaging that drives action.

Lorraine DeVaux

Creative Director, Brand Strategist, Marketing Strategist, +2

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I am a Creative Marketing Strategist and Growth Leader with a track record of scaling multi-location brands, driving revenue, and building systems that enable sustainable growth. My experience spans real estate, luxury residential development, and experiential retail, with deep expertise in franchise expansion, brand positioning, and customer experience. I translate complex ideas into clear, compelling messaging that drives action.…I am a Creative Marketing Strategist and Growth Leader with a track record of scaling multi-location brands, driving revenue, and building systems that enable sustainable growth. My experience spans real estate, luxury residential development, and experiential retail, with deep expertise in franchise expansion, brand positioning, and customer experience. I translate complex ideas into clear, compelling messaging that drives action.

Available to hire

I am a Creative Marketing Strategist and Growth Leader with a track record of scaling multi-location brands, driving revenue, and building systems that enable sustainable growth.

My experience spans real estate, luxury residential development, and experiential retail, with deep expertise in franchise expansion, brand positioning, and customer experience. I translate complex ideas into clear, compelling messaging that drives action.

Skills

Branding

Web Design

Presentation Design

Experience Level

Branding

Expert

Web Design

Expert

Presentation Design

Expert

Language

English

Fluent

Work Experience

Director of Marketing at The Masielo Group

October 1, 2016 - March 1, 2023

Drove agency-level marketing strategy across a portfolio of four real estate-related companies, aligning marketing with revenue growth, recruiting, and expansion. Increased sales +30% in two years through strategic go-to-market execution; increased leads +31% through digital advertising strategy; modernized marketing tech stack for scalability and performance tracking; built and led a team of marketing specialists; supported expansion including 8 new office openings; launched agent recruiting campaigns resulting in a 10% increase in experienced agents within two months.

Director of Marketing at Builders and Remodelers Association of Greater Boston

November 1, 2013 - October 1, 2016

Oversaw the strategy, operations, and growth of a regional trade association representing builders, remodelers, and industry partners across Greater Boston. Drove membership growth and retention through targeted engagement strategies; secured and managed $100K+ in annual sponsorship revenue; led large-scale events including galas, fundraisers, and industry programs; developed marketing and communications strategies to increase visibility and value; oversaw staff, volunteers, and day-to-day operations; led website redesign, onboarding program, and sponsorship restructuring.

Marketing & Communications Manager at Northland Residential Corporation

July 1, 2007 - November 1, 2013

Directed marketing, branding, and positioning for a residential developer specializing in luxury communities, supporting $30M–$40M in annual sales. Led marketing operations supporting multi-million-dollar residential sales; positioned the firm as a premier developer through strategic branding; designed and executed advertising, collateral, and digital campaigns; project-managed multiple community website launches; contributed to 17 regional and national awards; built internal systems for tracking budgets and performance.

Designer Specialist at MassPro

November 1, 1996 - July 1, 2007

Translated complex health care and regulatory information into clear, accessible visual communications. Designed public health materials, reports, and toolkits; managed projects from concept through execution; established workflows, timelines, and quality standards; coordinated events and managed vendor relationships.