I am a Paid Media & Growth Lead with a focus on full-funnel digital strategy across Meta, Google and TikTok.
My work combines performance marketing with creative direction, transforming data into narrative and audience connection.
I also lead a TikTok LIVE creator network as an Official Agency Partner, where I develop content formats, guide on-camera presence, and design engagement and monetization strategies tailored to each creator’s identity and audience.
Alongside my marketing career, I pursue photography and art direction, exploring the relationship between visual language, sound, and emotional atmosphere blending artistry and technology into campaigns that feel alive, immersive, and memorable.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Management and development of an active roster of creators regularly streaming on TikTok LIVE.
Training on live formats, on-camera presence, narrative structure, moderation, audience interaction and retention strategies.
Strategic positioning of creators and development of vertical content formats (entertainment, talk, consulting, lifestyle).
Operational collaboration with TikTok LIVE Italy for onboarding, performance reviews, and brand campaign coordination.
Development of partnerships between creators and companies for live-based collaborations and commercial initiatives.
Portfolio (TikTok LIVE Management & Results):
https://www.twine.net/signin
Developed and managed digital identities for independent professionals and brands.
Focused on crafting visual atmosphere, narrative coherence, and meaningful audience connection.
Key Responsibilities:
Editorial strategy and tone of voice development
Content creation (photography, short-form video, reels/stories)
Social media management across Instagram, Facebook, and TikTok
Performance analysis and continuous optimization
Community growth and engagement building
Full CV & portfolio:
https://www.twine.net/signin
Approach:
Delivered a talk on the relationship between artificial intelligence, emotional identity, and new digital humanism.
Represented the emerging creative community in an institutional panel attended by the President of the Milan City Council, exploring presence, image and self-expression in hybrid digital spaces.
Presentation material:
https://www.twine.net/signin
Artistic research centered on identity, light, and emotional presence.
Working between photography, art direction, and digital experimentation, I create atmospheric visual narratives where image and perception meet.
Featured in both solo and group exhibitions exploring intimacy, embodiment, and visual resonance.
Artist Portfolio:
https://www.twine.net/signin
Focus Areas:
Identity & emotion · Portraiture · Visual atmosphere · Light as narrative · Image as memory
Curate and create sonic environments for intimate events, visual installations, and artistic experiences.
The sound is treated as an emotional architecture, guiding pace, mood, and presence.
The console becomes a medium to shape energy: rhythm, quiet, intensity, and release.
Focus:
Sound atmosphere & mood design
Curated track selection with conceptual coherence
Sensory rhythm and audience reading
Subtle, immersive performance rather than entertainment
Developed digital identities for independent professionals and creative brands.
Focused on translating personality and values into a recognizable and emotionally resonant online presence.
Key Responsibilities:
Editorial strategy and tone of voice development
Content creation (photography, short-form video, micro-copywriting)
Social media planning and publishing (Instagram & Facebook)
Community engagement and audience relationship building
Performance analysis and content optimization
Approach:
More than social media management — I built atmosphere, coherence, and narrative connection.
Designed and managed WordPress/Elementor websites with a focus on user experience, visual identity, and conversion strategy.
Created digital environments that feel intuitive, aesthetically aligned, and strategically effective.
Key Responsibilities:
Website structure and landing page creation aligned with business objectives
UX optimization for fluid navigation and emotional engagement
WooCommerce setup and e-commerce funnel configuration
Analytics and conversion tracking implementation
User behavior analysis and CRO recommendations
Visual and copy direction for cohesive brand presence
Approach:
A website is not just built — it is composed, like atmosphere.
Focused on transforming data into strategy and insight.
Analyzed campaign performance across Meta Ads, Google Ads, and TikTok to identify growth opportunities, audience behavior patterns, and creative levers that influence attention and emotional response.
Key Responsibilities:
Performance analysis and KPI interpretation
Creation of growth dashboards and report frameworks
Audience segmentation and behavioral insight research
Landing page & funnel performance evaluation
Recommendations for creative direction and campaign optimization
Approach:
Data as language. Numbers as narrative. Strategy guided by both logic and emotional intelligence.
Guest Speaker – Milano Digital Week
Milan, 2023 – Palazzo Marino
Talk on the relationship between artificial intelligence and emotional identity in contemporary visual culture.
Represented the emerging creative generation at an institutional roundtable attended by the President of the Milan City Council.
Guest Speaker – “AI and the Metaverse: Digital Identity and New Creative Languages”
Milan, 2023 – Palazzo Marino
Recognized as a Metaverse Artist accredited by the European Union.
Explored how presence, self-representation, and image evolve in hybrid physical–digital environments.
Selected Exhibitions
Solo and Collective Exhibitions, 2018–2024
Research focused on light, identity, gesture, silence, and emotional atmosphere in photographic language.
Fragments of Presence — Independent Exhibition, Milan, 2021
Echoes of Light — Collective Exhibition, Contemporary Art Space, Milan, 2020
Bodies Between Worlds — Digital/Screen-based Exhibition, 2019
Artistic research focused on the relationship between identity, light, and emotional presence.
My work explores the image as an intimate and perceptual space, moving between photography, art direction, and digital experimentation.
Featured in solo and collective exhibitions, developing pieces that connect imagery, sound, and spatial atmosphere.
Focus areas:
Conceptual and portrait photography
Visual atmosphere, color psychology and narrative sequencing
Exhibition and creative direction
Guest Speaker – Milano Digital Week
Milan — 202
Delivered a talk on the connection between artificial intelligence and emotional intelligence as a foundation for a new digital humanism.
Represented the perspective of the emerging creative generation, exploring identity, embodiment and visual language across hybrid physical–digital environments.
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