I am a Paid Media & Growth Lead with a focus on full-funnel digital strategy across Meta, Google and TikTok. My work combines performance marketing with creative direction, transforming data into narrative and audience connection. I also lead a TikTok LIVE creator network as an Official Agency Partner, where I develop content formats, guide on-camera presence, and design engagement and monetization strategies tailored to each creator’s identity and audience. Alongside my marketing career, I pursue photography and art direction, exploring the relationship between visual language, sound, and emotional atmosphere blending artistry and technology into campaigns that feel alive, immersive, and memorable.

Loredana Stefan

PRO

I am a Paid Media & Growth Lead with a focus on full-funnel digital strategy across Meta, Google and TikTok. My work combines performance marketing with creative direction, transforming data into narrative and audience connection. I also lead a TikTok LIVE creator network as an Official Agency Partner, where I develop content formats, guide on-camera presence, and design engagement and monetization strategies tailored to each creator’s identity and audience. Alongside my marketing career, I pursue photography and art direction, exploring the relationship between visual language, sound, and emotional atmosphere blending artistry and technology into campaigns that feel alive, immersive, and memorable.

Available to hire

I am a Paid Media & Growth Lead with a focus on full-funnel digital strategy across Meta, Google and TikTok.
My work combines performance marketing with creative direction, transforming data into narrative and audience connection.

I also lead a TikTok LIVE creator network as an Official Agency Partner, where I develop content formats, guide on-camera presence, and design engagement and monetization strategies tailored to each creator’s identity and audience.

Alongside my marketing career, I pursue photography and art direction, exploring the relationship between visual language, sound, and emotional atmosphere blending artistry and technology into campaigns that feel alive, immersive, and memorable.

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Language

English
Fluent
Italian
Fluent
Romanian, Moldavian, Moldovan
Fluent
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Digital Marketing Specialist at Studio Aria Creative Agency – Milan
January 15, 2021 - Present
Digital Marketing Specialist Studio Aria Creative Agency – Milan January 2021 – December 2021 Developed digital marketing strategies for small businesses and independent professionals. Managed social media content calendars and visual storytelling across Instagram and Facebook. Assisted in visual identity refresh projects and campaign moodboard development. Coordinated freelance graphic designers and video editors for client deliverables.

Education

Bachelor’s Degree in Corporate Communication & Public Relations at IULM University, Milan
September 15, 2009 - October 28, 2014
Master in Strategic Communication

Qualifications

WordPress/Elementor & E-Commerce Experience Design
January 11, 2030 - October 24, 2025
Site structure, UX flow and CRO-based landing page systems supporting brand and conversion goals.
Creative Direction for Digital Identity
January 11, 2030 - October 26, 2025
Artistic and conceptual direction for brand presence, visual language and narrative tone. Development of moodboards, storyscapes, and aesthetic coherence across platforms.
TikTok LIVE Creator Development & Agency Management
January 11, 2030 - October 26, 2025
Training and growth management for a roster of live creators: format design, engagement dynamics, monetization systems, audience retention psychology.
AI-Driven Content Production & Workflow Design
October 28, 2025 - October 28, 2025
Advanced use of CapCut, HeyGen, Canva and prompt-based ideation to scale visual storytelling. Building content pipelines that balance speed, quality and emotional resonance.
WordPress/Elementor & E-Commerce Experience Design
January 11, 2030 - October 24, 2025
Site structure, UX flow and CRO-based landing page systems supporting brand and conversion goals.
Brand Storytelling & Emotional Positioning
October 28, 2025 - October 28, 2025
Crafting voice, tempo, and message architecture that connects brand identity to audience memory.

Industry Experience

Media & Entertainment, Professional Services
    paper TikTok LIVE – Official Agency Partner (since 2025)

    Management and development of an active roster of creators regularly streaming on TikTok LIVE.
    Training on live formats, on-camera presence, narrative structure, moderation, audience interaction and retention strategies.
    Strategic positioning of creators and development of vertical content formats (entertainment, talk, consulting, lifestyle).
    Operational collaboration with TikTok LIVE Italy for onboarding, performance reviews, and brand campaign coordination.
    Development of partnerships between creators and companies for live-based collaborations and commercial initiatives.

    Portfolio (TikTok LIVE Management & Results):
    https://www.twine.net/signin

    paper Social Media Manager & Content Strategist

    Developed and managed digital identities for independent professionals and brands.
    Focused on crafting visual atmosphere, narrative coherence, and meaningful audience connection.

    Key Responsibilities:

    Editorial strategy and tone of voice development

    Content creation (photography, short-form video, reels/stories)

    Social media management across Instagram, Facebook, and TikTok

    Performance analysis and continuous optimization

    Community growth and engagement building

    Full CV & portfolio:
    https://www.twine.net/signin

    Approach:

    paper Speaker – Milano Digital Week

    Delivered a talk on the relationship between artificial intelligence, emotional identity, and new digital humanism.
    Represented the emerging creative community in an institutional panel attended by the President of the Milan City Council, exploring presence, image and self-expression in hybrid digital spaces.

    Presentation material:
    https://www.twine.net/signin

    paper Visual Artist & Photographer – Independent Practice

    Artistic research centered on identity, light, and emotional presence.
    Working between photography, art direction, and digital experimentation, I create atmospheric visual narratives where image and perception meet.
    Featured in both solo and group exhibitions exploring intimacy, embodiment, and visual resonance.

    Artist Portfolio:
    https://www.twine.net/signin

    Focus Areas:
    Identity & emotion · Portraiture · Visual atmosphere · Light as narrative · Image as memory

    paper Soundtrack Musician & DJ – Emotional Atmosphere & Set Design

    Curate and create sonic environments for intimate events, visual installations, and artistic experiences.
    The sound is treated as an emotional architecture, guiding pace, mood, and presence.
    The console becomes a medium to shape energy: rhythm, quiet, intensity, and release.

    Focus:

    Sound atmosphere & mood design

    Curated track selection with conceptual coherence

    Sensory rhythm and audience reading

    Subtle, immersive performance rather than entertainment

    paper Social Media Strategist & Content Creator (Freelance)

    Developed digital identities for independent professionals and creative brands.
    Focused on translating personality and values into a recognizable and emotionally resonant online presence.

    Key Responsibilities:

    Editorial strategy and tone of voice development

    Content creation (photography, short-form video, micro-copywriting)

    Social media planning and publishing (Instagram & Facebook)

    Community engagement and audience relationship building

    Performance analysis and content optimization

    Approach:
    More than social media management — I built atmosphere, coherence, and narrative connection.

    paper Digital Marketer – Web & E-Commerce Experience

    Designed and managed WordPress/Elementor websites with a focus on user experience, visual identity, and conversion strategy.
    Created digital environments that feel intuitive, aesthetically aligned, and strategically effective.

    Key Responsibilities:

    Website structure and landing page creation aligned with business objectives

    UX optimization for fluid navigation and emotional engagement

    WooCommerce setup and e-commerce funnel configuration

    Analytics and conversion tracking implementation

    User behavior analysis and CRO recommendations

    Visual and copy direction for cohesive brand presence

    Approach:
    A website is not just built — it is composed, like atmosphere.

    paper Marketing Analyst

    Focused on transforming data into strategy and insight.
    Analyzed campaign performance across Meta Ads, Google Ads, and TikTok to identify growth opportunities, audience behavior patterns, and creative levers that influence attention and emotional response.

    Key Responsibilities:

    Performance analysis and KPI interpretation

    Creation of growth dashboards and report frameworks

    Audience segmentation and behavioral insight research

    Landing page & funnel performance evaluation

    Recommendations for creative direction and campaign optimization

    Approach:
    Data as language. Numbers as narrative. Strategy guided by both logic and emotional intelligence.

    paper Speaker & Exhibitions

    Guest Speaker – Milano Digital Week
    Milan, 2023 – Palazzo Marino
    Talk on the relationship between artificial intelligence and emotional identity in contemporary visual culture.
    Represented the emerging creative generation at an institutional roundtable attended by the President of the Milan City Council.

    Guest Speaker – “AI and the Metaverse: Digital Identity and New Creative Languages”
    Milan, 2023 – Palazzo Marino
    Recognized as a Metaverse Artist accredited by the European Union.
    Explored how presence, self-representation, and image evolve in hybrid physical–digital environments.

    Selected Exhibitions
    Solo and Collective Exhibitions, 2018–2024
    Research focused on light, identity, gesture, silence, and emotional atmosphere in photographic language.

    Fragments of Presence — Independent Exhibition, Milan, 2021

    Echoes of Light — Collective Exhibition, Contemporary Art Space, Milan, 2020

    Bodies Between Worlds — Digital/Screen-based Exhibition, 2019

    paper Visual Artist & Photographer – Independent Practice

    Artistic research focused on the relationship between identity, light, and emotional presence.
    My work explores the image as an intimate and perceptual space, moving between photography, art direction, and digital experimentation.
    Featured in solo and collective exhibitions, developing pieces that connect imagery, sound, and spatial atmosphere.

    Focus areas:

    Conceptual and portrait photography

    Visual atmosphere, color psychology and narrative sequencing

    Exhibition and creative direction

    paper Art Director

    Guest Speaker – Milano Digital Week
    Milan — 202
    Delivered a talk on the connection between artificial intelligence and emotional intelligence as a foundation for a new digital humanism.
    Represented the perspective of the emerging creative generation, exploring identity, embodiment and visual language across hybrid physical–digital environments.