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I am a designer and Co-Founder of Another Kind, an East London creative studio and freelance design duo. I believe that truly impactful design transcends mere aesthetics — it’s about understanding the unique soul of a brand and translating that into a compelling visual narrative. With over 10 years of experience - beginning with my foundational years at Island Records - I’ve developed deep expertise in crafting bespoke identities and digital experiences. My work spans from global music icons to independent lifestyle brands, always focusing on authentic storytelling through design. Design services include: Brand Identity: Naming, concept development, logo design and visual identity. Environmental Design: Wayfinding, signage and interiors. Customer Touchpoints: Menus, packaging, printed collateral and merch. Website & Digital: Bespoke web design and build and social media assets When I’m not at the studio, I am an embroidery artist known as Mariposa London, exploring the intersection of tactile craft and visual art. Available for studio commissions and freelance/contract collaborations. [_Website not available. Sign in: https://www.twine.net/signup_…I am a designer and Co-Founder of Another Kind, an East London creative studio and freelance design duo. I believe that truly impactful design transcends mere aesthetics — it’s about understanding the unique soul of a brand and translating that into a compelling visual narrative. With over 10 years of experience - beginning with my foundational years at Island Records - I’ve developed deep expertise in crafting bespoke identities and digital experiences. My work spans from global music icons to independent lifestyle brands, always focusing on authentic storytelling through design. Design services include: Brand Identity: Naming, concept development, logo design and visual identity. Environmental Design: Wayfinding, signage and interiors. Customer Touchpoints: Menus, packaging, printed collateral and merch. Website & Digital: Bespoke web design and build and social media assets When I’m not at the studio, I am an embroidery artist known as Mariposa London, exploring the intersection of tactile craft and visual art. Available for studio commissions and freelance/contract collaborations. [_Website not available. Sign in: https://www.twine.net/signup_

Lou Madhu

Brand Designer, Graphic Designer, Packaging Designer, +2

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I am a designer and Co-Founder of Another Kind, an East London creative studio and freelance design duo. I believe that truly impactful design transcends mere aesthetics — it’s about understanding the unique soul of a brand and translating that into a compelling visual narrative. With over 10 years of experience - beginning with my foundational years at Island Records - I’ve developed deep expertise in crafting bespoke identities and digital experiences. My work spans from global music icons to independent lifestyle brands, always focusing on authentic storytelling through design. Design services include: Brand Identity: Naming, concept development, logo design and visual identity. Environmental Design: Wayfinding, signage and interiors. Customer Touchpoints: Menus, packaging, printed collateral and merch. Website & Digital: Bespoke web design and build and social media assets When I’m not at the studio, I am an embroidery artist known as Mariposa London, exploring the intersection of tactile craft and visual art. Available for studio commissions and freelance/contract collaborations. [_Website not available. Sign in: https://www.twine.net/signup_…I am a designer and Co-Founder of Another Kind, an East London creative studio and freelance design duo. I believe that truly impactful design transcends mere aesthetics — it’s about understanding the unique soul of a brand and translating that into a compelling visual narrative. With over 10 years of experience - beginning with my foundational years at Island Records - I’ve developed deep expertise in crafting bespoke identities and digital experiences. My work spans from global music icons to independent lifestyle brands, always focusing on authentic storytelling through design. Design services include: Brand Identity: Naming, concept development, logo design and visual identity. Environmental Design: Wayfinding, signage and interiors. Customer Touchpoints: Menus, packaging, printed collateral and merch. Website & Digital: Bespoke web design and build and social media assets When I’m not at the studio, I am an embroidery artist known as Mariposa London, exploring the intersection of tactile craft and visual art. Available for studio commissions and freelance/contract collaborations. [_Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am a designer and Co-Founder of Another Kind, an East London creative studio and freelance design duo. I believe that truly impactful design transcends mere aesthetics — it’s about understanding the unique soul of a brand and translating that into a compelling visual narrative.

With over 10 years of experience - beginning with my foundational years at Island Records - I’ve developed deep expertise in crafting bespoke identities and digital experiences. My work spans from global music icons to independent lifestyle brands, always focusing on authentic storytelling through design.

Design services include:
Brand Identity: Naming, concept development, logo design and visual identity.
Environmental Design: Wayfinding, signage and interiors.
Customer Touchpoints: Menus, packaging, printed collateral and merch.
Website & Digital: Bespoke web design and build and social media assets

When I’m not at the studio, I am an embroidery artist known as Mariposa London, exploring the intersection of tactile craft and visual art.

Available for studio commissions and freelance/contract collaborations.

[Website not available. Sign in: https://www.twine.net/signup