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I'm Louis Firmstone, a marketing leader who builds growth through creative, multi-channel campaigns and data-driven storytelling. I thrive on turning ideas into scalable programs that attract audiences, partners, and investors, and I love collaborating with cross-functional teams to drive measurable results. In my work, I focus on strategy, creative execution, and partnerships to accelerate growth. I enjoy turning complex briefs into clear, impactful plans and delivering consistent, high-quality content across platforms that resonates with diverse audiences.…I'm Louis Firmstone, a marketing leader who builds growth through creative, multi-channel campaigns and data-driven storytelling. I thrive on turning ideas into scalable programs that attract audiences, partners, and investors, and I love collaborating with cross-functional teams to drive measurable results. In my work, I focus on strategy, creative execution, and partnerships to accelerate growth. I enjoy turning complex briefs into clear, impactful plans and delivering consistent, high-quality content across platforms that resonates with diverse audiences.

Louis Firmstone

Growth Marketer, Marketing Strategist, Content Creator, +3

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I'm Louis Firmstone, a marketing leader who builds growth through creative, multi-channel campaigns and data-driven storytelling. I thrive on turning ideas into scalable programs that attract audiences, partners, and investors, and I love collaborating with cross-functional teams to drive measurable results. In my work, I focus on strategy, creative execution, and partnerships to accelerate growth. I enjoy turning complex briefs into clear, impactful plans and delivering consistent, high-quality content across platforms that resonates with diverse audiences.…I'm Louis Firmstone, a marketing leader who builds growth through creative, multi-channel campaigns and data-driven storytelling. I thrive on turning ideas into scalable programs that attract audiences, partners, and investors, and I love collaborating with cross-functional teams to drive measurable results. In my work, I focus on strategy, creative execution, and partnerships to accelerate growth. I enjoy turning complex briefs into clear, impactful plans and delivering consistent, high-quality content across platforms that resonates with diverse audiences.

Available to hire

I’m Louis Firmstone, a marketing leader who builds growth through creative, multi-channel campaigns and data-driven storytelling. I thrive on turning ideas into scalable programs that attract audiences, partners, and investors, and I love collaborating with cross-functional teams to drive measurable results.

In my work, I focus on strategy, creative execution, and partnerships to accelerate growth. I enjoy turning complex briefs into clear, impactful plans and delivering consistent, high-quality content across platforms that resonates with diverse audiences.

Skills

Leadership

Copywriting

Branding

Experience Level

Leadership

Expert

Copywriting

Intermediate

Branding

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing at Verse Picks

December 20, 2024 - Present

Sole marketing lead driving multi-platform growth: scaled YouTube 0→20K, Instagram 4K→36K, TikTok 5K→38K while producing 20+ daily content pieces and increasing app sign-ups by 294%. Built and scaled a sports media audience funnel converting social engagement into users. Served as strategic partner to the CEO/founder, providing marketing insights and creative support for investor decks, pitches, go-to-market strategies, and capital-raising initiatives. Led and managed a team of 5 interns producing daily social content while optimizing creative ad spend across platforms.

Content Producer (Part-Time) at Verse Picks

September 20, 2023 - December 20, 2024

Directed and executed end-to-end content production, including video editing, graphic design, memes, sports compilations, and live streaming. Managed a high-volume output of 10+ pieces daily across 4+ platforms, driving audience growth and engagement through innovative, platform-specific strategies.

Associate Category Manager at Walgreens Inc

October 1, 2022 - December 1, 2024

Managed $16M in acquisition spend, driving $800k in fiscal year energy savings.

Buyer at Honda of America

May 1, 2018 - December 1, 2020

Managed 28 automotive suppliers through design development across 5 Honda vehicle lines.

Strategic Sourcing Analyst at UChicago Medicine

December 1, 2020 - October 1, 2022

Managed anesthesia, GI, and bronchoscopy clinical category spend totaling $5M+ annually. Led sourcing activities to optimize supplier contracts and reduce total cost of ownership.