A multifaceted, results-driven professional with nearly 20 years of experience in brand communications, graphic design and digital marketing. I understand that effective branding is more than a logo - it’s about building a cohesive visual story that resonates with an audience. My expertise lies in developing comprehensive communication strategies across both print and digital media. I create compelling visual content for all platforms, from video reels and social media campaigns to magazine layouts, large-format signage, and other print materials. I thrive on bringing a strategic mindset to every project, ensuring each visual element not only looks great but also achieves measurable marketing success.…

Louise Grier

A multifaceted, results-driven professional with nearly 20 years of experience in brand communications, graphic design and digital marketing. I understand that effective branding is more than a logo - it’s about building a cohesive visual story that resonates with an audience. My expertise lies in developing comprehensive communication strategies across both print and digital media. I create compelling visual content for all platforms, from video reels and social media campaigns to magazine layouts, large-format signage, and other print materials. I thrive on bringing a strategic mindset to every project, ensuring each visual element not only looks great but also achieves measurable marketing success.…

Available to hire

A multifaceted, results-driven professional with nearly 20 years of experience in brand communications, graphic design and digital marketing. I understand that effective branding is more than a logo - it’s about building a cohesive visual story that resonates with an audience.

My expertise lies in developing comprehensive communication strategies across both print and digital media. I create compelling visual content for all platforms, from video reels and social media campaigns to magazine layouts, large-format signage, and other print materials. I thrive on bringing a strategic mindset to every project, ensuring each visual element not only looks great but also achieves measurable marketing success.

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Language

English
Fluent

Work Experience

Marketing & Design Consultant at Groves Nurseries
January 1, 2023 - Present
Led comprehensive brand revitalisation and marketing strategies across social media, on-site graphics, and digital platforms, amplifying a 150+ year-old brand’s ethos for expanded reach. Boosted social media engagement and reach through strategic reel creation, resulting in follower growth and viral content success, recognised with a GCA inspection merit for digital presence. Directed weekly newsletter production, including writing compelling content, designing visual layouts, and optimising scheduling, which led to a strong open rate and significant subscriber list growth, directly supporting marketing efforts.
Graphic Designer at Hamerville Media Group
October 1, 2016 - September 23, 2025
Led the redesign of Professional Hairdresser magazine (circulation 14,500), enhancing reader relevance and engagement through bold design input and strategic visual storytelling. Coordinated and designed diverse publishing projects, including magazines, leaflets and trade guides, ensuring brand consistency and aesthetic appeal across all external and internal communications. Collaborated with international brands (L’Oréal, ghd, Schwarzkopf, Procter & Gamble) to produce premium advertorials that seamlessly blended brand identity with magazine style, transforming complex client briefs into high-quality visual solutions and delivering under pressure.
Volunteer Youth Theatre Director & Fundraiser at The Pepper Foundation
January 1, 2014 - September 23, 2025
Directed, choreographed, and mentored young people (ages 8-18) in annual rock concerts; led fundraising activities supporting hospice care.
Co-Chair at Bridport Ladies Circle
January 1, 2023 - Present
Co-lead a community-focused women’s organisation; manage business operations, social calendar, and fundraising events; oversee social media presence to communicate activities and initiatives online.
PTA Volunteer at PTA
January 1, 2021 - Present
Active PTA volunteer supporting school fundraising efforts and communications (meeting minutes and correspondence).

Education

BA Hons Graphics & New Media (2:2) at University of Hertfordshire
January 1, 2004 - January 1, 2007
A levels, GCSEs (3 A levels, 10 GCSE A-C) at Ashlyns School, Berkhamstead, Hertfordshire
January 11, 2030 - September 23, 2025
GCSEs (10 A-C) at Ashlyns School, Berkhamsted, Hertfordshire
January 11, 2030 - September 23, 2025

Qualifications

BA
September 23, 2025 - September 23, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Education
    uniE621 Video Communication & Brand Storytelling
    I was invited by Bridport Museum to create a video that would guide visitors through their new COVID safety protocols. The core challenge was to balance the need for clear safety information with the museum's fun, tactile and charming brand identity. My video successfully communicated these essential guidelines while warmly reassuring guests that the museum's unique experience was wonderfully undiminished. This project demonstrates my ability to navigate sensitive topics with a creative approach, ensuring a brand's core values remain front and centre even during challenging times. To see more and watch the video: https://www.twine.net/signin VideoMarketing ContentCreation BrandCommunications Museums CreativeStrategy DigitalMarketing GraphicDesign VideoProduction Storytelling…
    uniE621 Rebranding & Digital Strategy for The Run Coach
    I led the rebrand of a well-established coaching business, transforming 'Transition Running' into 'The Run Coach.' My role was to capture the founder's extensive athletic and coaching background to create a fresh, vibrant and inclusive brand identity. My work included creating a new logo and branding designed to appeal to all ages, genders and abilities. I also developed a sleek website with an integrated booking system to streamline operations and produced engaging video reels that celebrated client achievements and effectively showcased the coach's expertise. This project demonstrates my ability to craft a cohesive brand narrative that drives business growth and delivers a seamless customer experience across all digital platforms. To see more: https://www.twine.net/signin…
    uniE621 Redesigning a high-circulation magazine from concept to print
    As a key designer for Professional Hairdresser magazine, I led a full redesign of the UK's highest-circulated publication in its industry. This involved overhauling the creative vision to be more relevant and engaging for its 14,500 readers. I also collaborated closely with major brands like Wella Professionals, ghd, and Schwarzkopf to create standout advertorials. This project demonstrates my deep understanding of branding principles and my ability to seamlessly blend a house style with a brand's unique identity to enhance both a message and reader engagement. Read more here: https://www.twine.net/signin MagazineDesign EditorialDesign Redesign PrintDesign BrandManagement CreativeDirection GraphicDesign Advertorial Publishing VisualStorytelling…
    uniE621 A full-scale brand revitalisation
    I led the end-to-end management of Groves Nurseries' weekly newsletter, transforming it into a valuable asset for both customers and the brand. By redesigning the layout, writing compelling content, and implementing a strategic scheduling process, I achieved a strong open rate and significant subscriber list growth. This project was key to amplifying the brand's voice, directly engaging a highly loyal audience, and driving invaluable marketing results. EmailMarketing NewsletterDesign ContentStrategy BrandManagement DigitalMarketing GraphicDesign SubscriberGrowth ContentCreation MarketingStrategy VisualDesign webdesigner logo photo illustrator logo photo illustrator webdesigner…