Louise O’Hara

Non-Profit Strategy | Communications | Stakeholder Engagement

As a Director of Music Against Racism, I support strategic planning, communications, funding direction and partner engagement. This role involves shaping messaging for campaigns, developing events that centre community and culture, and advising on how music can be used as a tool for connection and social good.

This demonstrates my ability to bridge strategic thinking with purpose-driven work, aligning values, vision and practical action.

Brand Strategy | Communications | Events | Artist Management

Description:
For the Boisdale Music Awards - one of London’s leading annual cultural and hospitality events - I provided strategic messaging guidance, partnership support, and high-level artist liaison. I helped shape event communications, refine category positioning, and advise on the tone and narrative of the Awards.

In addition to strategic work, I was directly involved in bringing in and supporting major artists, including Joss Stone, Nitin Sawhney and Miraa May, working closely with them, their management teams and event stakeholders to ensure a smooth, professional and inspiring experience.

This project demonstrates my ability to combine strategic insight with hands-on relationship management, cultural understanding and event coordination - supporting high-profile talent and brands with clarity, creativity and care.

Consulting | Strategy | Messaging | Project Direction

Many of my clients come to me at the early stage of a project, when they have a strong idea but need clarity, structure and a sense of direction. I offer strategic consultation to help them refine their concept, articulate their purpose, define their audience and map out a workable, motivating roadmap.

Recent examples include guiding the founders of UTCAI and pHKind through messaging, value proposition development and early brand direction. My work combines questioning, analysis and creative insight to simplify complexity and give clients confidence in the next steps.

My approach is collaborative, calm and highly tailored to the individual, designed to help people shape ideas into coherent strategies that they feel proud of and aligned with.