I’m Louise O’Hara, a Marketing, Brand and Communications Strategist who loves helping individuals, founders and organisations clarify their goals, define positioning and build clear, actionable marketing direction. I specialise in early-stage project scoping, messaging and audience insights, guiding clients through ambiguity so ideas become concrete roadmaps they can confidently execute. My background spans FinTech, hospitality, culture, social impact and personal projects, bringing together analytical thinking, creativity and emotional intelligence. I communicate clearly, ask the right questions and support clients to build confidence, focus and momentum. I thrive on turning complex concepts into practical, compelling strategies. I work across sectors with a collaborative, coaching-style approach, using structured frameworks, storytelling and AI-assisted content and workflows to increase clarity, cohesion and impact for each project.…

Louise O’Hara

PRO

I’m Louise O’Hara, a Marketing, Brand and Communications Strategist who loves helping individuals, founders and organisations clarify their goals, define positioning and build clear, actionable marketing direction. I specialise in early-stage project scoping, messaging and audience insights, guiding clients through ambiguity so ideas become concrete roadmaps they can confidently execute. My background spans FinTech, hospitality, culture, social impact and personal projects, bringing together analytical thinking, creativity and emotional intelligence. I communicate clearly, ask the right questions and support clients to build confidence, focus and momentum. I thrive on turning complex concepts into practical, compelling strategies. I work across sectors with a collaborative, coaching-style approach, using structured frameworks, storytelling and AI-assisted content and workflows to increase clarity, cohesion and impact for each project.…

Available to hire

I’m Louise O’Hara, a Marketing, Brand and Communications Strategist who loves helping individuals, founders and organisations clarify their goals, define positioning and build clear, actionable marketing direction. I specialise in early-stage project scoping, messaging and audience insights, guiding clients through ambiguity so ideas become concrete roadmaps they can confidently execute. My background spans FinTech, hospitality, culture, social impact and personal projects, bringing together analytical thinking, creativity and emotional intelligence. I communicate clearly, ask the right questions and support clients to build confidence, focus and momentum.

I thrive on turning complex concepts into practical, compelling strategies. I work across sectors with a collaborative, coaching-style approach, using structured frameworks, storytelling and AI-assisted content and workflows to increase clarity, cohesion and impact for each project.

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Language

French
Fluent
Italian
Intermediate
Spanish; Castilian
Intermediate
Arabic
Beginner
Greek, Modern
Beginner

Work Experience

Partner Relationship Consultant at Boisdale of Belgravia & Boisdale Group
January 1, 2022 - Present
Develop partnership messaging, narratives and communication plans for cultural and hospitality initiatives. Shape event positioning and audience engagement strategy, ensuring coherence across in-person experiences and communications. Advise senior stakeholders on tone, engagement strategy and brand alignment.
Ambassador and Event Host at ASMALLWORLD (ASW)
January 1, 2025 - Present
Curate and host member events for an international private members’ travel and lifestyle community. Shape event concepts and select venues that align with the ASW audience and brand. Build member engagement and connection through thoughtful programming and warm, professional hosting.
Director - Strategy, Partnerships & Communications at Music Against Racism (MAR)
June 1, 2024 - Present
Board-level Director for a national non-profit using music as a tool against racism. Lead on strategic direction, partnerships and communications, shaping MAR’s positioning and public messaging. Contribute to project scoping, funding proposals and campaign concepts that combine social impact with audience engagement.
Founder & Director - Strategy & Client Communications at Amellior Business Support Ltd
January 1, 2007 - March 31, 2025
I ran a consultancy delivering clarity, structure and communication strategy for clients across hospitality, finance, culture and social impact. I scoped, planned and delivered complex projects requiring strong analysis, stakeholder management and communication. I also developed messaging frameworks, content direction and project roadmaps tailored to client needs.

Education

BA (First-Class Honours) French with Computer Science at London Metropolitan University
January 11, 2030 - December 30, 2025

Qualifications

Ongoing self-directed learning in marketing strategy, brand development and content strategy
January 11, 2030 - December 30, 2025

Industry Experience

Financial Services, Travel & Hospitality, Media & Entertainment, Non-Profit Organization, Professional Services
    paper Community & Social Impact Strategy - Music Against Racism

    Non-Profit Strategy | Communications | Stakeholder Engagement

    As a Director of Music Against Racism, I support strategic planning, communications, funding direction and partner engagement. This role involves shaping messaging for campaigns, developing events that centre community and culture, and advising on how music can be used as a tool for connection and social good.

    This demonstrates my ability to bridge strategic thinking with purpose-driven work, aligning values, vision and practical action.

    paper Boisdale Music Awards – Strategic Communications Curation & Artist Liaison

    Brand Strategy | Communications | Events | Artist Management

    Description:
    For the Boisdale Music Awards - one of London’s leading annual cultural and hospitality events - I provided strategic messaging guidance, partnership support, and high-level artist liaison. I helped shape event communications, refine category positioning, and advise on the tone and narrative of the Awards.

    In addition to strategic work, I was directly involved in bringing in and supporting major artists, including Joss Stone, Nitin Sawhney and Miraa May, working closely with them, their management teams and event stakeholders to ensure a smooth, professional and inspiring experience.

    This project demonstrates my ability to combine strategic insight with hands-on relationship management, cultural understanding and event coordination - supporting high-profile talent and brands with clarity, creativity and care.

    paper Strategic Clarity for Early-Stage Projects

    Consulting | Strategy | Messaging | Project Direction

    Many of my clients come to me at the early stage of a project, when they have a strong idea but need clarity, structure and a sense of direction. I offer strategic consultation to help them refine their concept, articulate their purpose, define their audience and map out a workable, motivating roadmap.

    Recent examples include guiding the founders of UTCAI and pHKind through messaging, value proposition development and early brand direction. My work combines questioning, analysis and creative insight to simplify complexity and give clients confidence in the next steps.

    My approach is collaborative, calm and highly tailored to the individual, designed to help people shape ideas into coherent strategies that they feel proud of and aligned with.